Foundation Shades

Too Faced

Cocoa in other brands

Born This Way Pressed Powder Foundation · Powder

Depth
Lighter than 18% of the shades in our data
Undertone
Listed as neutral from its retail listing
Swatch
Reads cooler than most shades this deep #9a6b55
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Tarte Rich in BB Tinted Treatment 12-Hour Primer Broad Spectrum SPF 30 Sunscreen (likely close). In all, 101 ranges have a likely-close shade and 98 brands have one worth trying.

Closest shade in each brand

The 40 closest of 98 brands. The other 58 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Tarte

    Rich · BB Tinted Treatment 12-Hour Primer Broad Spectrum SPF 30 Sunscreen

    Likely close Swatch reads about the same

  2. jane iredale

    Mahogany · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads about the same · listed neutral

  3. bareMinerals

    10.5 Cinnamon · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

    Likely close Swatch reads about the same · listed warm

  4. Clinique

    CN 117 Carob · Beyond Perfecting Foundation + Concealer

    Likely close Swatch reads about the same · listed neutral-cool

  5. VDL

    A07 Cool Rich Brown · Perfect Lasting Foundation

    Likely close Swatch reads about the same · listed cool

  6. Fenty Beauty

    460 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  7. Dior

    6 Neutral · Dior Airflash Spray Foundation

    Likely close Swatch reads about the same · listed neutral

  8. Cover FX

    N60 · Natural Finish Foundation

    Likely close Swatch reads about the same · listed neutral

  9. Juice Beauty

    26 Tawny · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed cool

  10. ColourPop

    200N Deep Dark · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed neutral

  11. Make Up For Ever

    R530 · Ultra HD Invisible Cover Stick Foundation

    Likely close Swatch reads about the same · listed cool

  12. Bobbi Brown

    Walnut · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  13. Hourglass

    Chestnut · Immaculate Liquid Powder Foundation

    Likely close Swatch reads about the same · listed warm

  14. Givenchy

    N470 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  15. Origins

    720 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed warm

  16. Sephora Collection

    35 · Clean Glowing Skin Foundation

    Likely close Swatch reads about the same · listed warm

  17. CoverGirl

    D80 Soft Sable · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads warmer

  18. Exa

    190 · High Fidelity Foundation

    Likely close Swatch reads warmer

  19. florence by mills

    D170 · Like a Light Skin Tint

    Likely close Swatch reads about the same · listed warm

  20. Huda Beauty

    550R · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed cool

  21. Charlotte Tilbury

    11.5 · Magic Foundation

    Likely close Swatch reads about the same · listed olive

  22. Yves Saint Laurent

    B80 · Touche Eclat Le Teint Radiant Liquid Foundation

    Likely close Swatch reads about the same · listed cool

  23. Tom Ford

    8.2 Warm Honey · Traceless Foundation Stick

    Likely close Swatch reads about the same · listed warm

  24. Josie Maran

    RG80 Magical · Vibrancy Argan Oil Foundation Fluid

    Likely close Swatch reads about the same · listed neutral-cool

  25. Kevyn Aucoin

    15 Deep EF · The Etherealist Foundation

    Likely close Swatch reads warmer · listed neutral

  26. Urban Decay

    90WO · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed warm

  27. Il Makiage

    212-66165 165 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed cool

  28. The Ordinary

    3.2 R · Coverage Foundation

    Likely close Swatch reads warmer · listed cool

  29. NYX Professional Makeup

    Warm Carmel · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed warm

  30. Milk Makeup

    Golden Deep · Flex Foundation Stick

    Likely close Swatch reads about the same · listed warm

  31. Kosas

    08 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads deeper · listed warm

  32. Laura Mercier

    5C1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

    Likely close Swatch reads warmer · listed cool

  33. Too Faced

    Cocoa · Born This Way Foundation

    Likely close Swatch reads cooler · listed neutral

  34. Haus Labs

    400 Medium Deep · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  35. Pretty Vulgar

    Skin Candy · Cool AF Lava Water Foundation

    Likely close Swatch reads cooler · listed olive

  36. Pat McGrath Labs

    29 Deep · Sublime Perfection Foundation

    Likely close Swatch reads warmer · listed warm

  37. Shiseido

    510 Suede · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Likely close Swatch reads lighter · listed warm

  38. Burt's Bees

    Chestnut · Goodness Glows Liquid Foundation

    Likely close Swatch reads warmer · listed warm

  39. rms beauty

    99 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads cooler

  40. KVD Vegan Beauty

    195 Deep · Lock-It Powder Foundation

    Likely close Swatch reads about the same

Closest shade in the other 58 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Born This Way Pressed Powder Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.