Foundation Shades

jane iredale

Cocoa in other brands

PurePressed Base Mineral Foundation Refill · Liquid and cream

Depth
Lighter than 16% of the shades in our data
Undertone
Listed as neutral from its retail listing
Swatch
Reads cooler than most shades this deep #966854
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Origins 720 in Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation (likely close). In all, 80 ranges have a likely-close shade and 97 brands have one worth trying.

Closest shade in each brand

The 40 closest of 97 brands. The other 57 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Origins

    720 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed warm

  2. ColourPop

    200N Deep Dark · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed neutral

  3. Bobbi Brown

    Walnut · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  4. Fenty Beauty

    460 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  5. Clinique

    Silk Brandy · Superbalanced Silk Makeup Broad Spectrum 15

    Likely close Swatch reads about the same

  6. VDL

    A07 Cool Rich Brown · Perfect Lasting Foundation

    Likely close Swatch reads about the same · listed cool

  7. Too Faced

    Cocoa · Born This Way Pressed Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  8. florence by mills

    D170 · Like a Light Skin Tint

    Likely close Swatch reads about the same · listed warm

  9. Kosas

    08 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads about the same · listed warm

  10. CoverGirl

    2 Deep Golden · Full Spectrum Matte Ambition All Day Foundation

    Likely close Swatch reads warmer · listed warm

  11. bareMinerals

    10.5 Cinnamon · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

    Likely close Swatch reads about the same · listed warm

  12. Tarte

    Rich · BB Tinted Treatment 12-Hour Primer Broad Spectrum SPF 30 Sunscreen

    Likely close Swatch reads about the same

  13. Cover FX

    N70 · Natural Finish Foundation

    Likely close Swatch reads about the same · listed neutral

  14. Kevyn Aucoin

    16 Deep EF · The Etherealist Foundation

    Likely close Swatch reads about the same · listed warm

  15. Hourglass

    Chestnut · Immaculate Liquid Powder Foundation

    Likely close Swatch reads warmer · listed warm

  16. Make Up For Ever

    R530 · Ultra HD Invisible Cover Stick Foundation

    Likely close Swatch reads about the same · listed cool

  17. Yves Saint Laurent

    B80 · Touche Eclat Le Teint Radiant Liquid Foundation

    Likely close Swatch reads about the same · listed cool

  18. Exa

    190 · High Fidelity Foundation

    Likely close Swatch reads warmer

  19. Dior

    6 Neutral · Dior Airflash Spray Foundation

    Likely close Swatch reads about the same · listed neutral

  20. Milk Makeup

    Warm Deep · Flex Foundation Stick

    Likely close Swatch reads cooler · listed warm

  21. Givenchy

    N470 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  22. Huda Beauty

    550R · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed cool

  23. Haus Labs

    400 Medium Deep · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  24. Pretty Vulgar

    Skin Candy · Cool AF Lava Water Foundation

    Likely close Swatch reads cooler · listed olive

  25. Juice Beauty

    26 Tawny · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads warmer · listed cool

  26. Sephora Collection

    35 · Clean Glowing Skin Foundation

    Likely close Swatch reads about the same · listed warm

  27. Il Makiage

    212-66165 165 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads warmer · listed cool

  28. Tom Ford

    11.5 Warm Nutmeg · Traceless Soft Matte Foundation

    Likely close Swatch reads warmer · listed warm

  29. NYX Professional Makeup

    Warm Carmel · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed warm

  30. rms beauty

    99 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads cooler

  31. Charlotte Tilbury

    11.5 · Magic Foundation

    Likely close Swatch reads about the same · listed olive

  32. Armani Beauty

    14 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed olive

  33. The Ordinary

    3.2 R · Coverage Foundation

    Likely close Swatch reads warmer · listed cool

  34. Dermablend

    72N · Flawless Creator Liquid Foundation Drops

    Likely close Swatch reads warmer · listed neutral

  35. Ulta Beauty

    Deep · Moisturizing Foundation Stick

    Likely close Swatch reads about the same

  36. L'Oréal

    113 Brown Suede · Infallible Pro-Matte Liquid Longwear Foundation

    Likely close Swatch reads warmer

  37. Natasha Denona

    96NR · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads cooler · listed neutral-cool

  38. Josie Maran

    RG80 Magical · Vibrancy Argan Oil Foundation Fluid

    Likely close Swatch reads lighter · listed neutral-cool

  39. Milani

    Walnut · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads warmer

  40. Urban Decay

    90WO · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 57 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in PurePressed Base Mineral Foundation Refill

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.