Foundation Shades

Make Up For Ever

R230 in other brands

Ultra HD Invisible Cover Stick Foundation · Stick

Depth
Lighter than 96% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads cooler than most shades this deep #f7d9ce
Data
Retailer swatch, January 2021 (how we collect it)

Listed as warm, but its swatch reads cooler than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

This shade is lighter than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is Tarte 12B in SEA Water Foundation Broad Spectrum SPF 15 (likely close). In all, 71 ranges have a likely-close shade and 99 brands have one worth trying.

Closest shade in each brand

The 40 closest of 99 brands. The other 59 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Tarte

    12B · SEA Water Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed cool

  2. NYX Professional Makeup

    Light Porcelain · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed cool

  3. L'Oréal

    100 True Alabaster · Infallible Pro-Matte Liquid Longwear Foundation

    Likely close Swatch reads about the same

  4. Cover FX

    P20 · Pressed Mineral Foundation

    Likely close Swatch reads cooler · listed cool

  5. Natasha Denona

    22 RLight · Foundation X+

    Likely close Swatch reads warmer · listed cool

  6. Sephora Collection

    2 Silk · Matte Perfection Tinted Moisturizer

    Likely close Swatch reads warmer

  7. Make Up For Ever

    R210 · Matte Velvet Skin Blurring Powder Foundation

    Likely close Swatch reads lighter · listed cool

  8. Koh Gen Do

    12 · Aqua Foundation

    Likely close Swatch reads deeper · listed cool

  9. W3LL People

    Medium Neutral · Bio Base Pressed Foundation

    Likely close Swatch reads about the same · listed neutral

  10. bareMinerals

    01 Opal · COMPLEXION RESCUE Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30

    Likely close Swatch reads deeper · listed cool

  11. Nudestix

    1.5 Nude · Tinted Cover Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  12. NARS

    Oslo · Soft Matte Complete Foundation

    Likely close Swatch reads warmer · listed cool

  13. Wander Beauty

    Light · Nude Illusion Liquid Foundation

    Likely close Swatch reads warmer

  14. La Mer

    12 Neutral Ivory · The Luminous Lifting Cushion Foundation SPF 20 + Refill

    Likely close Swatch reads warmer · listed neutral

  15. Ulta Beauty

    Light Neutral · Adjustable Coverage Foundation

    Likely close Swatch reads warmer · listed neutral

  16. Too Faced

    Seashell · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

    Likely close Swatch reads about the same · listed cool

  17. Fenty Beauty

    110 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads cooler · listed cool

  18. Dior

    2 Cool Rosy · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads warmer · listed cool

  19. ILIA

    Sable · True Skin Serum Foundation

    Likely close Swatch reads much warmer · listed neutral-warm

  20. Pat McGrath Labs

    2 Light · Sublime Perfection Foundation

    Likely close Swatch reads much warmer · listed warm

  21. Benefit Cosmetics

    1 · Mini Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  22. Maybelline

    Natural Ivory · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads much warmer

  23. Bobbi Brown

    2.5 Warm Sand · Skin Foundation SPF 15

    Likely close Swatch reads much warmer · listed warm

  24. ColourPop

    33C Light · Pretty Fresh Foundation

    Likely close Swatch reads warmer · listed cool

  25. Beauty Bakerie

    353 Cool · InstaBake Aqua Glass Foundation

    Likely close Swatch reads much warmer · listed cool

  26. rms beauty

    00 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads much warmer

  27. Estée Lauder

    2C3 Fresco · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads lighter and much warmer · listed cool

  28. Josie Maran

    RG5 Dynamic · Vibrancy Argan Oil Foundation Fluid

    Likely close Swatch reads deeper · listed neutral

  29. Milk Makeup

    Snow · Flex Foundation Stick

    Likely close Swatch reads warmer · listed cool

  30. Tom Ford

    0.5 Porcelain · Traceless Foundation Stick

    Likely close Swatch reads much warmer

  31. Revlon

    110 Ivory · ColorStay Full Cover Foundation

    Likely close Swatch reads lighter and much warmer

  32. Yves Saint Laurent

    B10 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads much warmer · listed neutral

  33. KVD Vegan Beauty

    002 Light · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads lighter and warmer · listed neutral

  34. PÜR

    Light Porcelain · 4-In-1 Foundation Stick

    Likely close Swatch reads much warmer · listed neutral

  35. Laura Mercier

    Vanille Ivory · Silk Crème Moisturizing Photo Edition Foundation

    Likely close Swatch reads much warmer · listed cool

  36. Hourglass

    Vanilla · Illusion Hyaluronic Skin Tint

    Likely close Swatch reads much warmer · listed cool

  37. Morphe

    Hint of Marshmallow · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads lighter and much warmer · listed neutral

  38. Clinique

    CN 02 Breeze · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads deeper and much warmer

  39. Urban Decay

    20CP · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads warmer · listed cool

  40. Dose Of Colors

    105 Fair · Meet Your Hue Foundation

    Likely close Swatch reads much warmer · listed neutral-warm

Closest shade in the other 59 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Ultra HD Invisible Cover Stick Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.