Maybelline

110 in other brands

Lifter Plump & Glow Foundation · Liquid and cream

Depth

Lighter than 84% of the shades in our data

Undertone

Not listed

Swatch

Reads in between warm and cool #edc5a2

Data

Maybelline's own website, October 2026 (how we collect it)

The closest shade in another brand is Ulta Beauty Light Warm in Velvet Matte Longwear Foundation (likely close). In all, 307 ranges have a likely-close shade and 109 brands have one worth trying.

Closest shade in each brand

The 40 closest of 109 brands. The other 69 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Ulta Beauty

   Light Warm · Velvet Matte Longwear Foundation

   Likely close Swatch reads about the same · listed warm

2. KIKO Milano

   4WO Warm Olive · Love Fusion 24H Moisture Radiant Foundation

   Likely close Swatch reads about the same · listed olive

3. beautyblender

   1.60 Warm · Bounce Liquid Whip Long Wear Foundation

   Likely close Swatch reads about the same · listed warm

4. Bobbi Brown

   4.5 Warm Natural · Skin Foundation SPF 15

   Likely close Swatch reads about the same · listed warm

5. Fenty Beauty

   185 · Pro Filt'r Soft Matte Powder Foundation

   Likely close Swatch reads about the same · listed neutral

6. KVD Vegan Beauty

   006 Light · True Portrait Medium Coverage Shake Foundation

   Likely close Swatch reads about the same · listed neutral

7. L'Oréal

   2.5 Neutral Light · True Match Hyaluron Tinted Balm Foundation

   Likely close Swatch reads about the same · listed neutral

8. NARS

   L2 Mont Blanc · Natural Radiant Longwear Foundation

   Likely close Swatch reads about the same · listed neutral

9. Too Faced

   Porcelain · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

   Likely close Swatch reads about the same · listed cool

10. Armani Beauty

    5 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed neutral

11. bareMinerals

    03 Fairly Light · Matte Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed neutral-warm

12. Maybelline

    Creamy Natural · Dream Radiant Liquid Foundation

    Likely close Swatch reads about the same

13. Tom Ford

    0.3 Ivory Silk · Traceless Foundation Stick

    Likely close Swatch reads about the same

14. CoverGirl

    550 Light/Medium · Clean Fresh Skin Milk Foundation

    Likely close Swatch reads about the same

15. e.l.f. Cosmetics

    Fair 125 C – fair with cool undertones · Camo Hydrating CC Cream

    Likely close Swatch reads about the same · listed cool

16. It Cosmetics

    21 Light Warm · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed warm

17. Revlon

    220 Natural Beige · ColorStay Full Cover Foundation

    Likely close Swatch reads about the same

18. Cover FX

    2 G Light · Custom Cover Drops

    Likely close Swatch reads about the same · listed warm

19. MAC

    C4.5 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed neutral-warm

20. NYX Professional Makeup

    Soft Beige · Stay Matte Powder Foundation

    Likely close Swatch reads about the same

21. Benefit Cosmetics

    Shade 3 · Hello Happy Air Stick Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

22. Exa

    410 James · High Fidelity Foundation

    Likely close Swatch reads about the same · listed neutral

23. Clarins

    100.3N · Skin Illusion Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

24. Yves Saint Laurent

    B10 · Touche Eclat All-In-One Glow Foundation

    Likely close Swatch reads about the same · listed neutral-cool

25. Laura Mercier

    Linen · Flawless Fusion Ultra-Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

26. La Mer

    180 Linen · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

27. Shiseido

    360 · Synchro Skin Self-Refreshing Foundation SPF 30

    Likely close Swatch reads about the same · listed olive

28. Tarte

    12N fair neutral · Amazonian Clay Blurring Powder Foundation

    Likely close Swatch reads about the same · listed neutral

29. Kevyn Aucoin

    03 Light EF · Foundation Balm

    Likely close Swatch reads about the same

30. Milk Makeup

    Sand · Sunshine Skin Tint SPF 30

    Likely close Swatch reads about the same · listed warm

31. surratt beauty

    3 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same · listed cool

32. Becca Cosmetics

    2W1 Vanilla · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

33. UOMA Beauty

    T1W Fair Lady · Say What?! Foundation

    Likely close Swatch reads about the same · listed warm

34. Guerlain

    03C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

35. Wander Beauty

    Fair Light · Wanderlust Powder Foundation

    Likely close Swatch reads about the same · listed warm

36. Huda Beauty

    400G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed warm

37. Juvia's Place

    600 Cairo · I Am Magic Foundation

    Likely close Swatch reads about the same · listed neutral-warm

38. Sephora Collection

    Medium · Perfection Mist Airbrush Foundation

    Likely close Swatch reads about the same · listed neutral

39. Estée Lauder

    2W1 Dawn · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed warm

40. Gucci

    180W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 69 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 100 Ivory
• Amorepacific 104 Light/Medium Pink
• Anastasia Beverly Hills 210N
• Antonym Beige Light
• Au Naturale Porcelain
• Beauty Bakerie 345 Warm
• Bite Beauty L20
• boscia Venice
• Burt's Bees Porcelain
• Catrice 015 Light
• Charlotte Tilbury 4 COOL
• Clé de Peau Beauté O10 Light Ocher
• Clinique Matte Cream
• ColourPop 50W Light
• Dermablend 0C Pale Ivory
• Dior 3 Warm Olive
• Dose Of Colors 108 Light
• Dr. Dennis Gross Skincare Light/Medium
• Dr. Jart+ Light
• Elcie Cosmetics Cameo
• Essence 10
• florence by mills F010
• Flower Beauty L2 Ivory
• Givenchy N203
• Haus Labs 040 Fair
• Hourglass Bisque
• Hynt Beauty Sand
• Il Makiage 212-88025 25
• ILIA 5 Bom Bom
• J.Cat Beauty Ivory
• jane iredale Radiant
• Josie Maran RG30 Mystical
• Jouer Cosmetics Linen
• Juice Beauty 14 Sand
• Koh Gen Do 2
• Kosas Very Light Neutral 100
• L.A. Girl Bisque
• Lancôme 220 Buff C
• Lawless Mesa
• lilah b. b original
• Lorac 03
• Make Up For Ever Y218
• Makeup Revolution F2.5
• Max Factor Vanilla
• Milani Medium Beige
• Morphe F1.100 Neutral
• Natasha Denona 31W
• No7 1 Crème
• Nudestix 3 Nude
• Ofra Cosmetics 4.25
• Origins 100
• Pacifica 37WL Warm Light
• Pat McGrath Labs 13 Light Medium
• Perricone MD Porcelain
• Physicians Formula Fair
• PÜR Golden Light
• Rare Beauty 170W
• Rimmel London 001: Pearl – For Very light skin with Warm undertones
• rms beauty 11
• Sisley Paris 1N (1) Ivory
• Smashbox 1.1
• Smith & Cult 150 Warm
• The Ordinary 2.1 P
• Urban Decay 40CP
• VDL A04 Cool Medium Beige
• W3LL People Fair Golden
• Wet n Wild Soft Beige
• Winky Lux Medium
• ZOEVA 100W CNFT

Filter every range in the shade finder

Next to it in Lifter Plump & Glow Foundation

• 102 (lighter)
• 112 (deeper)

Colours come from Maybelline's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.