Maybelline

230 Natural Buff in other brands

Fit Me Matte + Poreless Liquid Foundation · Liquid and cream

Depth: Lighter than 67% of the shades in our data
Undertone: Not listed
Swatch: Reads cooler than most shades this deep #e8ae8a
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is MAC NW25 in Studio Waterweight SPF 30 Foundation (likely close). In all, 227 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

MAC

NW25 · Studio Waterweight SPF 30 Foundation

Likely close Swatch reads about the same · listed neutral-cool
Morphe

Hint of Toffee · Morphe 2 Hint Hint Skin Tint

Likely close Swatch reads about the same · listed neutral-cool
Clinique

CN 52 Neutral · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed neutral
Natasha Denona

P3 - Light Peach · Hy-Glam Serum Foundation

Likely close Swatch reads about the same · listed warm
Shiseido

410 · Synchro Skin Self-Refreshing Foundation SPF 30

Likely close Swatch reads about the same
Tarte

22S · Maracuja Hydrating Tinted Moisturizer

Likely close Swatch reads about the same · listed warm
Too Faced

Porcelain · Born This Way Matte 24 Hour Foundation

Likely close Swatch reads about the same · listed neutral
Fenty Beauty

160 · Pro Filt'r Soft Matte Longwear Foundation

Likely close Swatch reads about the same
Bobbi Brown

Cool Golden · Skin Long-Wear Fluid Powder Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Kevyn Aucoin

06 ST · Stripped Nude Skin Tint

Likely close Swatch reads about the same
Yves Saint Laurent

B40 · Touche Eclat All-In-One Glow Foundation

Likely close Swatch reads about the same · listed neutral
Laura Mercier

2C1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

Likely close Swatch reads about the same · listed cool
L'Oréal

N4, Light Medium · True Match Super-Blendable Foundation

Likely close Swatch reads about the same
Smashbox

0.5 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed cool
Revlon

240 Medium Beige · ColorStay Makeup For Combo/Oily Skin

Likely close Swatch reads about the same
Make Up For Ever

Y405Golden · Matte Velvet Skin Blurring Powder Foundation

Likely close Swatch reads about the same · listed warm
bareMinerals

02 Vanilla · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

Likely close Swatch reads about the same · listed neutral-warm
Rare Beauty

220C · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed neutral
Dior

4 Warm Peach · BACKSTAGE Face & Body Foundation

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

130 Light · Lock-It Powder Foundation Refills

Likely close Swatch reads about the same
Kosas

Light+ Cool 180 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed cool
Ulta Beauty

Tan to Deep Neutral · Adjustable Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Milk Makeup

Light · Flex Foundation Stick

Likely close Swatch reads about the same · listed warm
Becca Cosmetics

2C2 Teak · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed neutral
Pacifica

29CM Cool Medium · Alight Clean Foundation

Likely close Swatch reads about the same · listed cool
Juice Beauty

20 Golden Tan · PHYTO-PIGMENTS Flawless Serum Foundation

Likely close Swatch reads about the same · listed warm
J.Cat Beauty

Soft Taupe · Skinsurance Max Coverage Silky Foundation

Likely close Swatch reads about the same
NARS

M1.5 Vallauris · Natural Radiant Longwear Foundation

Likely close Swatch reads about the same · listed cool
Givenchy

P210 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed cool
Sephora Collection

13 P · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed cool
Tom Ford

7.7 Honey · Traceless Foundation Stick

Likely close Swatch reads about the same
Hourglass

No. 2 Light Beige · Veil Fluid Makeup

Likely close Swatch reads about the same · listed neutral
ILIA

8 Shela · Super Serum Skin Tint SPF 40 Foundation

Likely close Swatch reads about the same · listed neutral-warm
Jouer Cosmetics

Honey Beige · Essential High Coverage Crème Foundation

Likely close Swatch reads about the same · listed olive
Gucci

160N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed neutral
Bite Beauty

M75 · Changemaker Supercharged Micellar Foundation

Likely close Swatch reads about the same · listed warm
jane iredale

M4 · Beyond Matte Liquid Foundation

Likely close Swatch reads about the same · listed neutral
rms beauty

11.5 · "Un" Cover-Up Cream Foundation

Likely close Swatch reads about the same · listed neutral
CoverGirl

L90 Classic Beige · TruBlend Matte Made Liquid Foundation

Likely close Swatch reads about the same
Haus Labs

175 Light · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed neutral

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Fit Me Matte + Poreless Liquid Foundation

228 Soft Tan (lighter)
235 Pure Beige (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.