Foundation Shades

Maybelline

Classic Ivory in other brands

Dream Urban Cover Flawless Coverage Foundation SPF 50 · Liquid and cream

Depth
Lighter than 90% of the shades in our data
Undertone
Not listed
Swatch
Reads warmer than most shades this deep #e3d1b8
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Benefit Cosmetics Shade 1 Fair Cool in Hello Happy Velvet Powder Foundation (likely close). In all, 71 ranges have a likely-close shade and 99 brands have one worth trying.

Closest shade in each brand

The 40 closest of 99 brands. The other 59 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Benefit Cosmetics

    Shade 1 Fair Cool · Hello Happy Velvet Powder Foundation

    Likely close Swatch reads about the same · listed cool

  2. Ulta Beauty

    Fair Neutral · Effortless Effect Foundation

    Likely close Swatch reads about the same · listed neutral

  3. VDL

    V02 Warm Light Beige · Perfect Lasting Foundation

    Likely close Swatch reads about the same · listed warm

  4. Tom Ford

    1.1 Warm Sand · Traceless Soft Matte Foundation

    Likely close Swatch reads about the same · listed warm

  5. Make Up For Ever

    Y225 · Matte Velvet Skin Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  6. NARS

    L2 Mont Blanc · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads cooler · listed neutral

  7. L.A. Girl

    Nude · Pro.Matte Foundation

    Likely close Swatch reads about the same

  8. Sephora Collection

    03 P · Best Skin Ever Liquid Foundation

    Likely close Swatch reads lighter · listed cool

  9. The Ordinary

    1.1 N · Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  10. ColourPop

    15W Fair · Pretty Fresh Foundation

    Likely close Swatch reads cooler · listed warm

  11. Natasha Denona

    26Y · Foundation X+

    Likely close Swatch reads about the same · listed warm

  12. Too Faced

    Almond · Born This Way Pressed Powder Foundation

    Likely close Swatch reads about the same · listed warm

  13. e.l.f. Cosmetics

    11 Fair Neutral · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed neutral

  14. Lancôme

    095 Ivoire W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads deeper and cooler

  15. Hourglass

    Ivory · Illusion Hyaluronic Skin Tint

    Likely close Swatch reads cooler · listed cool

  16. Koh Gen Do

    113 · Aqua Foundation

    Likely close Swatch reads cooler · listed warm

  17. Fenty Beauty

    105 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads lighter · listed warm

  18. PÜR

    LG6 Vanilla · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads cooler · listed warm

  19. Laura Mercier

    Bamboo Beige · Silk Crème Moisturizing Photo Edition Foundation

    Likely close Swatch reads about the same · listed neutral

  20. MAC

    NC12 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads much cooler · listed neutral

  21. Bobbi Brown

    1 Warm Ivory · Skin Foundation SPF 15

    Likely close Swatch reads lighter and cooler · listed warm

  22. Makeup Revolution

    F0.2 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads warmer · listed warm

  23. Lorac

    01 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads cooler · listed cool

  24. Charlotte Tilbury

    1.5 · Light Wonder Foundation

    Likely close Swatch reads cooler

  25. Maybelline

    Natural Beige · SuperStay Full Coverage Powder Foundation

    Likely close Swatch reads warmer

  26. It Cosmetics

    Fair · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads cooler

  27. bareMinerals

    07 Warm Light · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads about the same · listed warm

  28. NYX Professional Makeup

    Fair · Can't Stop Won't Stop Foundation

    Likely close Swatch reads deeper · listed cool

  29. Elcie Cosmetics

    Porcelain · Micro Silque Foundation

    Likely close Swatch reads deeper and cooler · listed neutral

  30. Origins

    320 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads much cooler · listed cool

  31. Huda Beauty

    130G Panna Cotta · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads cooler · listed warm

  32. Guerlain

    00N · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads cooler · listed neutral

  33. Anastasia Beverly Hills

    160C · Luminous Foundation

    Likely close Swatch reads deeper and cooler · listed neutral

  34. Estée Lauder

    1W2 Sand · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads lighter and cooler · listed olive

  35. Kosas

    01 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads lighter and cooler · listed cool

  36. L'Oréal

    Pearl · Infallible 24HR Fresh Wear Foundation In A Powder

    Likely close Swatch reads cooler

  37. jane iredale

    Bisque · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads cooler · listed warm

  38. Shiseido

    130 · Synchro Skin Self-Refreshing Foundation SPF 30

    Likely close Swatch reads lighter and cooler · listed neutral-warm

  39. Juvia's Place

    700 Vienna · I Am Magic Foundation

    Likely close Swatch reads lighter · listed warm

  40. Wet n Wild

    Nude Ivory · Photo Focus Dewy Foundation

    Likely close Swatch reads deeper and cooler

Closest shade in the other 59 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Dream Urban Cover Flawless Coverage Foundation SPF 50

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.