Foundation Shades

La Mer

150 Natural in other brands

The Soft Fluid Long Wear Foundation SPF 20 · Liquid and cream

Depth
Lighter than 93% of the shades in our data
Undertone
Listed as neutral from its retail listing
Swatch
Reads cooler than most shades this deep #f6d1be
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is ILIA Texel in True Skin Serum Foundation (likely close). In all, 168 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. ILIA

    Texel · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  2. Tarte

    12B fair beige · face tape foundation

    Likely close Swatch reads about the same · listed cool

  3. Tom Ford

    0.5 Porcelain · Traceless Foundation Stick

    Likely close Swatch reads about the same

  4. L'Oréal

    C2, Light · True Match Super-Blendable Foundation

    Likely close Swatch reads about the same

  5. NARS

    Oslo · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed cool

  6. La Mer

    12 Neutral Ivory · The Luminous Lifting Cushion Foundation SPF 20 + Refill

    Likely close Swatch reads about the same · listed neutral

  7. Milk Makeup

    Snow · Flex Foundation Stick

    Likely close Swatch reads about the same · listed cool

  8. Wander Beauty

    Light Medium · Nude Illusion Liquid Foundation

    Likely close Swatch reads about the same

  9. bareMinerals

    0.5 Porcelain · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads about the same · listed cool

  10. Almay

    Light/Medium · Smart Shade Skintone Matching Makeup

    Likely close Swatch reads about the same

  11. Benefit Cosmetics

    1 · Mini Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads cooler · listed cool

  12. KVD Vegan Beauty

    41 Light N · Lock-It Foundation

    Likely close Swatch reads about the same · listed neutral

  13. Clinique

    CN 02 Breeze · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads about the same

  14. Too Faced

    Seashell · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

    Likely close Swatch reads cooler · listed cool

  15. W3LL People

    Dark Neutral · Bio Base Pressed Foundation

    Likely close Swatch reads about the same · listed neutral

  16. Make Up For Ever

    R230 · Matte Velvet Skin Blurring Powder Foundation

    Likely close Swatch reads about the same · listed cool

  17. NYX Professional Makeup

    Light Porcelain · Can't Stop Won't Stop Foundation

    Likely close Swatch reads about the same · listed neutral

  18. Beauty Bakerie

    351 Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads warmer · listed neutral

  19. Dior

    2 Cool Rosy · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed cool

  20. rms beauty

    00 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads about the same

  21. Becca Cosmetics

    1C1 Alabaster · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed cool

  22. Natasha Denona

    P1 - Fair Peach · Hy-Glam Serum Foundation

    Likely close Swatch reads warmer · listed warm

  23. Pat McGrath Labs

    6 Light · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed cool

  24. Bite Beauty

    L10 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads deeper · listed cool

  25. Sephora Collection

    3 Cashmere · Matte Perfection Tinted Moisturizer

    Likely close Swatch reads deeper

  26. UOMA Beauty

    T2C White Pearl · Say What?! Foundation

    Likely close Swatch reads deeper · listed cool

  27. Milani

    Ivory · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads warmer

  28. Laura Mercier

    Vanille Ivory · Silk Crème Moisturizing Photo Edition Foundation

    Likely close Swatch reads lighter · listed cool

  29. Makeup Revolution

    F3 · Conceal & Hydrate Foundation

    Likely close Swatch reads warmer · listed cool

  30. Charlotte Tilbury

    2 COOL · Airbrush Flawless Foundation

    Likely close Swatch reads warmer · listed cool

  31. Gucci

    110C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads warmer · listed cool

  32. Haus Labs

    100 Light · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  33. Maybelline

    120 Classic Ivory · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads warmer

  34. Bobbi Brown

    2.5 Warm Sand · Skin Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  35. Cover FX

    G10 · Power Play Foundation

    Likely close Swatch reads warmer · listed warm

  36. Morphe

    F1.30 Cool · Fluidity Full-Coverage Foundation

    Likely close Swatch reads warmer · listed cool

  37. Yves Saint Laurent

    B10 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads warmer · listed neutral

  38. Urban Decay

    10 · Hydromaniac Glowy Tinted Hydrator Foundation

    Likely close Swatch reads warmer · listed neutral

  39. Fenty Beauty

    120 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads warmer · listed neutral

  40. J.Cat Beauty

    Rose Beige · Skinsurance Max Coverage Silky Foundation

    Likely close Swatch reads about the same

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in The Soft Fluid Long Wear Foundation SPF 20

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.