Foundation Shades

Milk Makeup

Fair in other brands

Blur Liquid Matte Foundation · Liquid and cream

Depth
Lighter than 88% of the shades in our data
Undertone
Listed as cool from its retail listing
Swatch
Reads in between warm and cool #f4c9a7
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Fenty Beauty 120 in Pro Filt'r Hydrating Longwear Foundation (likely close). In all, 226 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Fenty Beauty

    120 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  2. Maybelline

    Nude Beige · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads about the same

  3. Too Faced

    Snow · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

    Likely close Swatch reads about the same · listed cool

  4. Laura Mercier

    Linen · Flawless Fusion Ultra-Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  5. Yves Saint Laurent

    BD10 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  6. Clinique

    CN 32 Buttermilk · Beyond Perfecting Foundation + Concealer

    Likely close Swatch reads about the same · listed neutral-cool

  7. L'Oréal

    101.5 Ivory Buff · Infallible Pro-Matte Liquid Longwear Foundation

    Likely close Swatch reads about the same

  8. Tom Ford

    4.7 Cool Beige · Traceless Foundation Stick

    Likely close Swatch reads about the same · listed cool

  9. MAC

    NC35 · Studio Waterweight SPF 30 Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  10. Huda Beauty

    320G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed warm

  11. It Cosmetics

    20 Light Cool · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed cool

  12. Sephora Collection

    17 Warm Natural · Matte Perfection Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  13. Dior

    1 Warm · Dior Airflash Spray Foundation

    Likely close Swatch reads about the same · listed warm

  14. Armani Beauty

    2.5 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed neutral

  15. Becca Cosmetics

    1N2 Porcelain · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  16. Bobbi Brown

    Natural · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  17. Lancôme

    310 Versatile Bisque II · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

  18. Pat McGrath Labs

    13 Light Medium · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed warm

  19. NARS

    Mont Blanc · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed neutral

  20. Cover FX

    G20 · Power Play Foundation

    Likely close Swatch reads about the same · listed warm

  21. Milani

    Cool Shell · Screen Queen Foundation

    Likely close Swatch reads about the same · listed cool

  22. bareMinerals

    09 Light Beige · Matte Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed neutral

  23. beautyblender

    1.60 Warm · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

  24. Urban Decay

    40NN · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  25. Smashbox

    1.15 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed warm

  26. Revlon

    200 Nude · ColorStay Full Cover Foundation

    Likely close Swatch reads about the same

  27. Natasha Denona

    55WR · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed neutral

  28. Ulta Beauty

    Light Warm · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  29. CoverGirl

    520 Fair · Clean Fresh Skin Milk Foundation

    Likely close Swatch reads about the same

  30. surratt beauty

    3 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same · listed cool

  31. PÜR

    Golden Light · 4-In-1 Foundation Stick

    Likely close Swatch reads about the same · listed warm

  32. Gucci

    130W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed warm

  33. Exa

    410 James · High Fidelity Foundation

    Likely close Swatch reads about the same · listed neutral

  34. Juvia's Place

    600 Cairo · I Am Magic Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  35. J.Cat Beauty

    Ivory · Aquasurance Compact Foundation

    Likely close Swatch reads about the same

  36. Dermablend

    0C Pale Ivory · Cover Creme Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  37. ILIA

    4 Formosa · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads about the same · listed warm

  38. KVD Vegan Beauty

    006 Light · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed neutral

  39. Charlotte Tilbury

    4 COOL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed cool

  40. Kevyn Aucoin

    03 Light EF · Foundation Balm

    Likely close Swatch reads warmer

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Blur Liquid Matte Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.