Cover FX

G70 in other brands

Natural Finish Foundation · Liquid and cream

Depth

Lighter than 36% of the shades in our data

Undertone

Listed as warm from its retail listing

Swatch

Reads in between warm and cool #cc8e5e

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is KVD Vegan Beauty 170 Tan in Lock-It Powder Foundation (likely close). In all, 186 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. KVD Vegan Beauty

   170 Tan · Lock-It Powder Foundation

   Likely close Swatch reads about the same

2. Dose Of Colors

   122 Medium Tan · Meet Your Hue Foundation

   Likely close Swatch reads about the same · listed warm

3. Tarte

   48S Tan-Deep Sand · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

   Likely close Swatch reads about the same · listed warm

4. beautyblender

   3.70 Warm/Olive · Bounce Liquid Whip Long Wear Foundation

   Likely close Swatch reads about the same · listed olive

5. bareMinerals

   25 Cinnamon · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

   Likely close Swatch reads about the same · listed neutral-warm

6. Clinique

   WN 92 Toasted Almond · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

   Likely close Swatch reads about the same · listed neutral-warm

7. jane iredale

   Warm Brown · PurePressed Base Mineral Foundation Refill

   Likely close Swatch reads about the same · listed warm

8. Urban Decay

   70WO · Stay Naked The Fix Powder Foundation

   Likely close Swatch reads about the same · listed warm

9. Laura Mercier

   Praline · Flawless Lumière Radiance-Perfecting Foundation

   Likely close Swatch reads about the same · listed cool

10. Sephora Collection

    44 Y · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed warm

11. L'Oréal

    N6, Medium · True Match Super-Blendable Foundation

    Likely close Swatch reads about the same

12. Fenty Beauty

    310 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

13. Milani

    Golden Tan · Screen Queen Foundation

    Likely close Swatch reads about the same · listed warm

14. Make Up For Ever

    Y434 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads about the same · listed neutral-warm

15. Beauty Bakerie

    325 Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed neutral

16. NARS

    MD3 Càdiz · Sheer Glow Foundation

    Likely close Swatch reads about the same · listed neutral

17. MAC

    NC42 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed warm

18. Dermablend

    65W Golden Bronze · Cover Creme Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

19. Maybelline

    335 Classic Tan · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

20. Charlotte Tilbury

    9 WARM · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed warm

21. Estée Lauder

    6N1 Mocha · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

22. Wet n Wild

    Cream Beige · PhotoFocus Stick Foundation

    Likely close Swatch reads about the same

23. Ulta Beauty

    Medium To Tan Neutral · Moisturizing Foundation Stick

    Likely close Swatch reads about the same · listed neutral

24. W3LL People

    Dark Golden · Narcissist Foundation Stick

    Likely close Swatch reads about the same · listed warm

25. Cover FX

    60 G+ · Power Play Foundation

    Likely close Swatch reads about the same · listed olive

26. J.Cat Beauty

    Golden Beige · Aquasurance Compact Foundation

    Likely close Swatch reads about the same · listed warm

27. Lorac

    18 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

28. Rare Beauty

    380W · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed warm

29. Il Makiage

    212-66125 125 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed warm

30. Dior

    051 Praline · Diorskin Forever Undercover Foundation

    Likely close Swatch reads about the same · listed warm

31. NYX Professional Makeup

    Camel · Total Control Pro Drop Foundation

    Likely close Swatch reads about the same

32. Kosas

    Medium Tan Neutral 280 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed neutral

33. Lancôme

    420 Bisque N · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads about the same

34. Gucci

    350W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed warm

35. Armani Beauty

    8.5 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed warm

36. Bobbi Brown

    Warm Almond · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

37. Morphe

    F2.80 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed warm

38. It Cosmetics

    Rich · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads about the same

39. Yves Saint Laurent

    BD70 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed warm

40. Pat McGrath Labs

    17 Medium · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed neutral-warm

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 500 Deep Like Me
• Amorepacific 208 Medium Yellow
• Anastasia Beverly Hills 320N
• Antonym Dark
• Au Naturale Lucia
• Becca Cosmetics Amber
• Benefit Cosmetics Shade 8
• Bite Beauty T120
• BLK/OPL Rich Caramel
• boscia Manhattan Beach
• Burt's Bees Classic Ivory
• Catrice 020 Warm Beige
• ColourPop 145W Med Dark
• COOLA Golden
• CoverGirl M10 Golden Natural
• Dr. Dennis Gross Skincare Medium/Deep
• Dr. Jart+ Medium
• e.l.f. Cosmetics 33 Medium Warm
• Elcie Cosmetics Vanilla
• Essence 80 Cool Chai
• Exa 250 Valentine
• florence by mills MT120
• Flower Beauty M5 Caramel
• Givenchy P350
• Guerlain 05W
• Haus Labs 310 Medium
• Hourglass Warm Beige
• Huda Beauty 455R
• Hynt Beauty Honey Chestnut
• ILIA Martinique
• Josie Maran Medium Dark
• Jouer Cosmetics Maple
• Juice Beauty 15 Rosy Sand
• Juvia's Place 420 Havana
• Kevyn Aucoin 13 Deep EF
• KIKO Milano Hazelnut
• Koh Gen Do 301
• L.A. Girl Nude Beige
• La Mer 430 Chestnut
• Lawless Warmth
• Makeup Revolution F10.5
• Milk Makeup Medium Tan
• Natasha Denona 86Y
• Nudestix 7 Nude
• Ofra Cosmetics 7.2
• Origins 530
• Pacifica 18WT Warm Tan
• Perricone MD Nude
• Physicians Formula Light to Medium
• Pretty Vulgar Shameless Skin
• PÜR DG1 Medium Dark
• Revlon 410 Toast
• rms beauty 55
• Shiseido 360 Citrine
• Smashbox 2.25
• Smith & Cult 370 Neutral
• surratt beauty 10 Surreal Skin
• The Ordinary 3.1 Y
• Tom Ford 5.5 Bisque
• Too Faced Light Beige
• UOMA Beauty T1W Bronze Venus
• VDL V07 Cool Undertone
• Wander Beauty Golden Tan
• Winky Lux Deep
• ZOEVA 280N Honour

Filter every range in the shade finder

Next to it in Natural Finish Foundation

• N60 (lighter)
• N70 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.