Fenty Beauty

230 in other brands

Pro Filt'r Hydrating Longwear Foundation · Liquid and cream

Depth: Lighter than 73% of the shades in our data
Undertone: Listed as neutral from its retail listing
Swatch: Reads in between warm and cool #e4b793
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Wet n Wild Soft Ivory in PhotoFocus Liquid Foundation (likely close). In all, 257 ranges have a likely-close shade and 103 brands have one worth trying.

Closest shade in each brand

The 40 closest of 103 brands. The other 63 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Wet n Wild

Soft Ivory · PhotoFocus Liquid Foundation

Likely close Swatch reads about the same
bareMinerals

15.5 Butterscotch · BAREPRO Longwear Powder Foundation

Likely close Swatch reads about the same · listed neutral-warm
It Cosmetics

Light Medium · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

Likely close Swatch reads about the same
NARS

M1.2 Patagonia · Natural Radiant Longwear Foundation

Likely close Swatch reads about the same · listed neutral
Shiseido

250 Sand · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

Likely close Swatch reads about the same · listed warm
ZOEVA

160N Faith · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads about the same · listed neutral
Ulta Beauty

Light Cool · Youthful Glow Foundation Serum Drops

Likely close Swatch reads about the same · listed cool
Estée Lauder

1N0 Porcelain · Double Wear Stay-in-Place Makeup

Likely close Swatch reads about the same · listed neutral
Flower Beauty

M1 Natural Beige · Light Illusion Liquid Foundation

Likely close Swatch reads about the same
Lancôme

310 Bisque C · Teint Idole Ultra Wear 24H Long Wear Foundation

Likely close Swatch reads about the same · listed cool
Morphe

F1.110 Cool · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed cool
surratt beauty

4 Surreal Skin · Surreal Skin Foundation Wand

Likely close Swatch reads about the same · listed warm
Makeup Revolution

F3.5 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Bobbi Brown

Beige · Skin Foundation Stick

Likely close Swatch reads about the same · listed neutral
jane iredale

Honey Bronze · PurePressed Base Mineral Foundation Refill

Likely close Swatch reads about the same · listed cool
L'Oréal

Soft Ivory/Classic Ivory · True Match Lumi Healthy Luminous Makeup

Likely close Swatch reads about the same
Natasha Denona

55Wr · Foundation X+

Likely close Swatch reads about the same · listed neutral
Clinique

CN 18 Cream Whip · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
CoverGirl

570 Medium/Tan · Clean Fresh Skin Milk Foundation

Likely close Swatch reads about the same
Almay

200 Buff · Clear Complexion Make Myself Clear Makeup

Likely close Swatch reads about the same
Armani Beauty

5.2 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed warm
Urban Decay

50NN · Stay Naked The Fix Powder Foundation

Likely close Swatch reads about the same · listed neutral
Tarte

34S Medium Sand · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed warm
UOMA Beauty

T2W Fair Lady · Say What?! Foundation

Likely close Swatch reads about the same · listed warm
Cover FX

1 G Medium · Custom Cover Drops

Likely close Swatch reads about the same · listed warm
MAC

NW33 · Studio Fix Powder Plus Foundation

Likely close Swatch reads about the same · listed neutral
Exa

450 Emily · High Fidelity Foundation

Likely close Swatch reads about the same · listed olive
Dior

4 Warm · BACKSTAGE Face & Body Foundation

Likely close Swatch reads about the same · listed warm
Rare Beauty

180W · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed warm
Huda Beauty

405N · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed neutral
Sephora Collection

15.5 N · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed neutral
Givenchy

Y205 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Beauty Bakerie

341 Warm Neutral · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed neutral-warm
VDL

V04.5 Cool Undertone · Perfect Lasting Foundation

Likely close Swatch reads about the same · listed cool
Milk Makeup

Light Sand · Flex Foundation Stick

Likely close Swatch reads about the same · listed warm
Juice Beauty

17 Medium Tan · PHYTO-PIGMENTS Flawless Serum Foundation

Likely close Swatch reads about the same · listed neutral
Dermablend

30W Bisque · Smooth Liquid Camo Foundation

Likely close Swatch reads about the same · listed warm
Kosas

Light Neutral 140 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed neutral
beautyblender

2.50 Neutral · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed neutral
Milani

Nude Beige · Screen Queen Foundation

Likely close Swatch reads about the same

Closest shade in the other 63 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Pro Filt'r Hydrating Longwear Foundation

220 (lighter)
235 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.