Foundation Shades

Laura Mercier

Ecru in other brands

Flawless Fusion Ultra-Longwear Foundation · Liquid and cream

Depth
Lighter than 69% of the shades in our data
Undertone
Listed as cool from its retail listing
Swatch
Reads in between warm and cool #dcb593
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Too Faced Almond in Born This Way Foundation (likely close). In all, 247 ranges have a likely-close shade and 103 brands have one worth trying.

Closest shade in each brand

The 40 closest of 103 brands. The other 63 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Too Faced

    Almond · Born This Way Foundation

    Likely close Swatch reads about the same · listed warm

  2. Lancôme

    320 Bisque W · Teint Idole Ultra Longwear Foundation Stick SPF 21

    Likely close Swatch reads about the same

  3. Urban Decay

    10NN · Stay Naked Weightless Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

  4. VDL

    V04.5 Cool Undertone · Perfect Lasting Foundation

    Likely close Swatch reads about the same · listed cool

  5. Guerlain

    035N · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  6. Clinique

    Matte Medium · Superpowder Double Face Makeup

    Likely close Swatch reads about the same

  7. Armani Beauty

    5.1 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed cool

  8. Almay

    100 Fair · Skin Perfecting Healthy Biome Makeup

    Likely close Swatch reads about the same

  9. Benefit Cosmetics

    5 Shade Medium Neutral Warm · Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral-warm

  10. Morphe

    F2.10 Cool · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  11. MAC

    NC16 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed warm

  12. Kosas

    3.5 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads about the same · listed neutral

  13. Beauty Bakerie

    341 Warm Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  14. Bobbi Brown

    Beige · Skin Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  15. It Cosmetics

    Light · Bye Bye Foundation Powder

    Likely close Swatch reads about the same · listed neutral

  16. Sephora Collection

    18.5 Dune · 10 Hour Wear Perfection Foundation

    Likely close Swatch reads about the same · listed warm

  17. beautyblender

    2.50 Neutral · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed neutral

  18. Hourglass

    Beige · Illusion Hyaluronic Skin Tint

    Likely close Swatch reads about the same · listed neutral

  19. Origins

    220 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed warm

  20. CoverGirl

    Medium Beige · Simply Ageless 3-In-1 Liquid Foundation

    Likely close Swatch reads about the same

  21. NYX Professional Makeup

    Warm Vanilla · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed warm

  22. Fenty Beauty

    150 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  23. L'Oréal

    Soft Ivory/Classic Ivory · True Match Lumi Healthy Luminous Makeup

    Likely close Swatch reads about the same

  24. Physicians Formula

    Fair to Light · Silk Foundation Elixir

    Likely close Swatch reads about the same

  25. Koh Gen Do

    143 · Aqua Foundation

    Likely close Swatch reads about the same · listed warm

  26. PÜR

    MN3 Linen · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral-warm

  27. Exa

    450 Emily · High Fidelity Foundation

    Likely close Swatch reads about the same · listed olive

  28. Ulta Beauty

    Light To Medium Neutral · Moisturizing Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  29. Catrice

    025 Warm Oat · HD Liquid Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  30. Tarte

    34S Medium Sand · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed warm

  31. Au Naturale

    Lucerne · Zero Gravity C2P Foundation

    Likely close Swatch reads about the same · listed neutral

  32. Kevyn Aucoin

    04 Light EF · The Etherealist Foundation

    Likely close Swatch reads about the same · listed warm

  33. jane iredale

    Suntan · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads about the same · listed neutral

  34. bareMinerals

    06 Ginger · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

    Likely close Swatch reads about the same · listed warm

  35. NARS

    M1.2 Patagonia · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads about the same · listed neutral

  36. Givenchy

    Y210 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  37. Smith & Cult

    240 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed neutral

  38. Cover FX

    40 G+ · Power Play Foundation

    Likely close Swatch reads about the same · listed olive

  39. ZOEVA

    110N Creative · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed warm

  40. Revlon

    150 Buff · ColorStay Light Cover Liquid Foundation

    Likely close Swatch reads about the same

Closest shade in the other 63 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Flawless Fusion Ultra-Longwear Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.