Ulta Beauty

Medium Warm in other brands

Velvet Matte Longwear Foundation · Liquid and cream

Depth: Lighter than 63% of the shades in our data
Undertone: Listed as warm from its name
Swatch: Reads warmer than most shades this deep #deaf77
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Benefit Cosmetics Shade 6 in Hello Happy Air Stick Foundation SPF 20 (likely close). In all, 160 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Benefit Cosmetics

Shade 6 · Hello Happy Air Stick Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Dermablend

30N Camel · Smooth Liquid Camo Foundation

Likely close Swatch reads about the same · listed neutral
Juvia's Place

530 Ibiza · I Am Magic Foundation

Likely close Swatch reads about the same · listed neutral
Lancôme

190 Ivoire W · Teint Idole Ultra Wear 24H Long Wear Foundation

Likely close Swatch reads about the same · listed warm
L'Oréal

W6.5, Medium · True Match Super-Blendable Foundation

Likely close Swatch reads about the same
Sephora Collection

18.5 Y · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Warm Natural · Skin Foundation Stick

Likely close Swatch reads about the same · listed warm
Au Naturale

Honey · Zero Gravity C2P Foundation

Likely close Swatch reads about the same · listed olive
Armani Beauty

5 · Designer Lift Smoothing Firming Full Coverage Foundation with SPF 20

Likely close Swatch reads about the same · listed neutral
Pacifica

26NM Neutral Medium · Alight Clean Foundation

Likely close Swatch reads about the same · listed neutral
MAC

NC50 · Studio Fix Powder Plus Foundation

Likely close Swatch reads about the same · listed warm
NARS

M3 Stromboli · Natural Radiant Longwear Foundation

Likely close Swatch reads about the same · listed warm
Dose Of Colors

118 Light Medium · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed warm
Natasha Denona

58Y · Foundation X+

Likely close Swatch reads about the same · listed warm
Laura Mercier

4N1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed olive
Tarte

Light Sand · Amazonian Clay Full Coverage Airbrush Foundation

Likely close Swatch reads about the same · listed warm
Estée Lauder

2W1 Dawn · Double Wear Stay-in-Place Makeup

Likely close Swatch reads about the same · listed warm
Charlotte Tilbury

6 WARM · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed warm
Fenty Beauty

255 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed warm
Rare Beauty

280N · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed olive
Almay

110 Light · Skin Perfecting Healthy Biome Makeup

Likely close Swatch reads about the same
The Ordinary

2.1 Y · Coverage Foundation

Likely close Swatch reads about the same · listed warm
Milani

Natural Bisque · Screen Queen Foundation

Likely close Swatch reads about the same
bareMinerals

18 Pecan · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

Likely close Swatch reads about the same · listed neutral-warm
Flower Beauty

M3 Classic Tan · Light Illusion Liquid Foundation

Likely close Swatch reads about the same
Urban Decay

60WY · Stay Naked The Fix Powder Foundation

Likely close Swatch reads cooler · listed warm
beautyblender

3.50 Warm · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads cooler · listed warm
Anastasia Beverly Hills

260N · Luminous Foundation

Likely close Swatch reads about the same · listed neutral
Hynt Beauty

Bronzed Beige · Encore Pressed Powder Foundation

Likely close Swatch reads cooler · listed warm
Ulta Beauty

Medium To Tan Warm · Moisturizing Foundation Stick

Likely close Swatch reads about the same · listed warm
It Cosmetics

Neutral Medium · Bye Bye Foundation Powder

Likely close Swatch reads about the same · listed neutral
KVD Vegan Beauty

030 Medium · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed warm
Smashbox

2.0 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads cooler · listed warm
Kosas

Light+ Neutral Warm 170 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed warm
e.l.f. Cosmetics

Tan · Flawless Finish Foundation

Likely close Swatch reads cooler · listed cool
Huda Beauty

310G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads cooler · listed warm
jane iredale

Latte · PurePressed Base Mineral Foundation Refill

Likely close Swatch reads cooler · listed warm
ZOEVA

200W Geniune · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads cooler · listed warm
surratt beauty

5 Surreal Skin · Surreal Skin Foundation Wand

Likely close Swatch reads about the same · listed warm
L.A. Girl

Beige · Pro.Matte Foundation

Likely close Swatch reads about the same

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Velvet Matte Longwear Foundation

Medium Peach (lighter)
Medium Neutral (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.