Foundation Shades

Ulta Beauty

Fair Warm in other brands

Velvet Matte Longwear Foundation · Liquid and cream

Depth
Lighter than 99% of the shades in our data
Undertone
Listed as warm from its name
Swatch
Reads warmer than most shades this deep #f3e8d8
Data
Retailer swatch, January 2021 (how we collect it)

This shade is lighter than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is The Ordinary 1.0 NS in Coverage Foundation (likely close). In all, 81 ranges have a likely-close shade and 85 brands have one worth trying.

Closest shade in each brand

The 40 closest of 85 brands. The other 45 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. The Ordinary

    1.0 NS · Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  2. Natasha Denona

    4Y · Foundation X+

    Likely close Swatch reads about the same · listed warm

  3. Maybelline

    Porcelain · Dream Urban Cover Flawless Coverage Foundation SPF 50

    Likely close Swatch reads about the same

  4. Lancôme

    090 Ivoire N · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads cooler

  5. Morphe

    F1.20 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads cooler · listed neutral

  6. Ulta Beauty

    Fair Warm · Effortless Effect Foundation

    Likely close Swatch reads about the same · listed warm

  7. Anastasia Beverly Hills

    110C · Luminous Foundation

    Likely close Swatch reads about the same · listed cool

  8. Huda Beauty

    110N · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  9. VDL

    V01 Warm Ivory · Perfect Lasting Foundation

    Likely close Swatch reads cooler · listed warm

  10. Dior

    0 Neutral · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads cooler · listed neutral

  11. PÜR

    LG2 Light Porcelain · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads cooler · listed warm

  12. Urban Decay

    10NN · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads cooler · listed neutral

  13. Makeup Revolution

    P5.7 · Conceal & Define Satte Matte Powder Foundation

    Likely close Swatch reads cooler · listed olive

  14. Almay

    Light · Smart Shade Skintone Matching Makeup

    Likely close Swatch reads cooler

  15. It Cosmetics

    Fair · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads cooler · listed warm

  16. Clinique

    0.25 Dune · Beyond Perfecting Powder Foundation + Concealer

    Likely close Swatch reads about the same · listed neutral-cool

  17. beautyblender

    1.10 Neutral · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed neutral

  18. ZOEVA

    010N Aglow · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads much cooler · listed neutral

  19. Catrice

    010 Light Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads cooler

  20. Exa

    530 Terese · High Fidelity Foundation

    Likely close Swatch reads cooler · listed neutral

  21. Make Up For Ever

    Y205 · Matte Velvet Skin Full Coverage Foundation

    Likely close Swatch reads cooler · listed warm

  22. Tarte

    Fair · BB Tinted Treatment 12-Hour Primer Broad Spectrum SPF 30 Sunscreen

    Likely close Swatch reads cooler

  23. jane iredale

    Ivory · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads much cooler · listed neutral

  24. Bobbi Brown

    0 Porcelain · Skin Foundation SPF 15

    Likely close Swatch reads cooler · listed neutral

  25. NARS

    Gobi · All Day Luminous Weightless Foundation

    Likely close Swatch reads much cooler · listed warm

  26. Beauty Bakerie

    357 Warm Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads much cooler · listed neutral-warm

  27. ColourPop

    05W Fair · Pretty Fresh Foundation

    Likely close Swatch reads much cooler · listed warm

  28. bareMinerals

    01 Fair · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads cooler · listed neutral-warm

  29. Tom Ford

    0.1 Cameo · Traceless Foundation Stick

    Likely close Swatch reads cooler

  30. Sephora Collection

    Fair · Perfection Mist Airbrush Foundation

    Likely close Swatch reads about the same · listed neutral

  31. Rare Beauty

    100W · Liquid Touch Weightless Foundation

    Likely close Swatch reads cooler · listed warm

  32. Estée Lauder

    1N0 Porcelain · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads much cooler · listed neutral

  33. L.A. Girl

    White · Pro Coverage Liquid Foundation

    Likely close Swatch reads cooler

  34. Pacifica

    40NF Neutral Fair · Alight Clean Foundation

    Likely close Swatch reads cooler · listed neutral

  35. Milani

    Classic Alabaster · Screen Queen Foundation

    Likely close Swatch reads much cooler

  36. Pat McGrath Labs

    3 Light · Sublime Perfection Foundation

    Likely close Swatch reads cooler · listed neutral

  37. Kosas

    01 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads cooler · listed cool

  38. Armani Beauty

    0 · Neo Nude Foundation

    Likely close Swatch reads much cooler · listed neutral

  39. J.Cat Beauty

    Porcelain · Skinsurance Max Coverage Silky Foundation

    Likely close Swatch reads much cooler

  40. Hourglass

    Shell · Illusion Hyaluronic Skin Tint

    Likely close Swatch reads deeper and cooler · listed neutral

Closest shade in the other 45 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Velvet Matte Longwear Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.