Ulta Beauty
Fair to Light Neutral in other brands
Velvet Matte Longwear Foundation · Liquid and cream
- Depth
- Lighter than 97% of the shades in our data
- Undertone
- Listed as neutral from its name
- Swatch
- Reads in between warm and cool #f4e1d1
- Data
- Retailer swatch, January 2021 (how we collect it)
This shade is lighter than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.
The closest shade in another brand is Milani Porcelain in Conceal + Perfect 2-in-1 Foundation + Concealer (likely close). In all, 121 ranges have a likely-close shade and 99 brands have one worth trying.
Closest shade in each brand
The 40 closest of 99 brands. The other 59 brands are listed below.
One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.
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Milani
Porcelain · Conceal + Perfect 2-in-1 Foundation + Concealer
Likely close Swatch reads about the same
-
Makeup Revolution
P6 · Conceal & Define Satte Matte Powder Foundation
Likely close Swatch reads about the same · listed neutral
-
Lancôme
140 Ivoire · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Likely close Swatch reads about the same
-
NARS
L1 Oslo · Light Reflecting Advanced Skincare Foundation
Likely close Swatch reads about the same · listed cool
-
Dior
1 Cool · BACKSTAGE Face & Body Foundation
Likely close Swatch reads about the same · listed cool
-
Clinique
CN 08 Linen · Beyond Perfecting Foundation + Concealer
Likely close Swatch reads about the same · listed neutral-cool
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Make Up For Ever
R210 · Matte Velvet Skin Full Coverage Foundation
Likely close Swatch reads warmer · listed cool
-
It Cosmetics
Light · Celebration Full Coverage Powder Foundation
Likely close Swatch reads about the same
-
Urban Decay
20WY · Stay Naked The Fix Powder Foundation
Likely close Swatch reads about the same · listed warm
-
beautyblender
1.20 Cool · Bounce Liquid Whip Long Wear Foundation
Likely close Swatch reads about the same · listed cool
-
PÜR
LN2 Fair Ivory · 4-in-1 Pressed Mineral Powder Foundation SPF 15
Likely close Swatch reads about the same · listed neutral
-
Ulta Beauty
Fair Warm · Mineral Powder Foundation
Likely close Swatch reads about the same · listed warm
-
Dose Of Colors
103 Fair · Meet Your Hue Foundation
Likely close Swatch reads about the same · listed warm
-
Natasha Denona
22W · Transformatte Pore Vanishing Matte Foundation
Likely close Swatch reads about the same · listed warm
-
Maybelline
Porcelain · Super Stay Longwear Liquid Foundation 30Hr Wear
Likely close Swatch reads about the same
-
L'Oréal
W0.5, Light · True Match Super-Blendable Foundation
Likely close Swatch reads about the same
-
ILIA
Mallorca · True Skin Serum Foundation
Likely close Swatch reads about the same · listed neutral
-
Beauty Bakerie
357 Warm Neutral · InstaBake Aqua Glass Foundation
Likely close Swatch reads about the same · listed neutral-warm
-
Huda Beauty
120B · #FauxFilter Skin Finish Buildable Coverage Foundation Stick
Likely close Swatch reads cooler · listed cool
-
Morphe
F1.10 Neutral · Fluidity Full-Coverage Foundation
Likely close Swatch reads cooler · listed neutral
-
Smashbox
0.3 · Studio Skin 24 Hour Oil-Free Hydra Foundation
Likely close Swatch reads cooler · listed neutral
-
UOMA Beauty
T1N White Pearl · Say What?! Foundation
Likely close Swatch reads cooler · listed neutral
-
La Mer
130 Warm Ivory · The Soft Fluid Long Wear Foundation SPF 20
Likely close Swatch reads cooler · listed warm
-
Estée Lauder
1N2 Ecru · Double Wear Stay In Place Matte Powder Foundation
Likely close Swatch reads about the same · listed neutral-cool
-
Tarte
Light · Amazonian Clay BB Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen
Likely close Swatch reads about the same · listed warm
-
bareMinerals
01 Fair · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20
Likely close Swatch reads warmer · listed neutral-warm
-
Smith & Cult
120 Cool · Veiled Threat Weightless Micro-Blurring Foundation
Likely close Swatch reads cooler · listed cool
-
Charlotte Tilbury
1 Fair · Light Wonder Foundation
Likely close Swatch reads deeper · listed neutral
Closest shade in the other 59 brands
A to Z by brand. The 40 above are closer; open a shade to see how close it is.
- Amorepacific 102 Light Pink
- Anastasia Beverly Hills 100N
- Antonym Beige Light
- Armani Beauty 0
- Au Naturale Porcelain
- Becca Cosmetics 1N1 Linen
- Benefit Cosmetics Shade 1 Fair Cool
- Bite Beauty L10
- boscia Venice
- Burt's Bees Porcelain
- Dermablend 0C Linen
- Dr. Dennis Gross Skincare Light/Medium
- Dr. Jart+ light to medium skin
- e.l.f. Cosmetics Light Ivory
- Elcie Cosmetics Porcelain
- Fenty Beauty 140
- florence by mills F010
- Flower Beauty L1 Porcelain
- Givenchy P95
- Gucci 110C
- Guerlain 00C
- Haus Labs 015 Fair
- Hourglass Shell
- Hynt Beauty Ivory
- Il Makiage 212-66005 5
- J.Cat Beauty Porcelain
- jane iredale Ivory
- Josie Maran Fair Light
- Jouer Cosmetics Alabaster
- Juice Beauty 05 Buff
- Juvia's Place 700 Vienna
- Kevyn Aucoin 01 ST
- Koh Gen Do 113
- KVD Vegan Beauty 002 Light
- L.A. Girl White
- Laura Mercier 1W1
- Lawless Sunrise
- lilah b. b original
- Lorac 01
- Milk Makeup Fair
- Nudestix 1 Nude
- NYX Professional Makeup Light Pale
- Origins 320
- Pacifica 40NF Neutral Fair
- Pat McGrath Labs 3 Light
- Physicians Formula Fair
- Rare Beauty 100W
- Revlon 110 Ivory
- Sephora Collection 05 Porcelain
- Shiseido 140
- surratt beauty 1 Surreal Skin
- Too Faced Cloud
- VDL V01 Warm Ivory
- W3LL People Medium Golden
- Wander Beauty Fair
- Wet n Wild Nude Ivory
- Winky Lux Light
- Yves Saint Laurent B10
- ZOEVA 010N Aglow
Filter every range in the shade finder
Next to it in Velvet Matte Longwear Foundation
Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.