Foundation Shades

Ulta Beauty

Fair Warm in other brands

Effortless Effect Foundation · Liquid and cream

Depth
Lighter than 97% of the shades in our data
Undertone
Listed as warm from its name
Swatch
Reads warmer than most shades this deep #ebe1d2
Data
Retailer swatch, January 2021 (how we collect it)

This shade is lighter than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is Natasha Denona 10 YFair in Foundation X+ (likely close). In all, 66 ranges have a likely-close shade and 86 brands have one worth trying.

Closest shade in each brand

The 40 closest of 86 brands. The other 46 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Natasha Denona

    10 YFair · Foundation X+

    Likely close Swatch reads cooler · listed warm

  2. Maybelline

    Classic Ivory · SuperStay Full Coverage Powder Foundation

    Likely close Swatch reads about the same

  3. Ulta Beauty

    Fair Warm · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  4. Lancôme

    090 Ivoire N · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads cooler

  5. Anastasia Beverly Hills

    110C · Luminous Foundation

    Likely close Swatch reads about the same · listed cool

  6. The Ordinary

    1.0 N · Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  7. Almay

    Light · Smart Shade Skintone Matching Makeup

    Likely close Swatch reads cooler

  8. Catrice

    010 Light Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads cooler

  9. VDL

    V01 Warm Ivory · Perfect Lasting Foundation

    Likely close Swatch reads cooler · listed warm

  10. PÜR

    LG3 Bone · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads much cooler · listed neutral

  11. jane iredale

    Ivory · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads much cooler · listed neutral

  12. ZOEVA

    010N Aglow · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads much cooler · listed neutral

  13. Exa

    530 Terese · High Fidelity Foundation

    Likely close Swatch reads much cooler · listed neutral

  14. Makeup Revolution

    P1 · Conceal & Define Satte Matte Powder Foundation

    Likely close Swatch reads much cooler · listed neutral

  15. ColourPop

    05W Fair · Pretty Fresh Foundation

    Likely close Swatch reads much cooler · listed warm

  16. Dior

    0 Neutral · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads lighter and cooler · listed neutral

  17. L.A. Girl

    White · Pro Coverage Liquid Foundation

    Likely close Swatch reads cooler

  18. Make Up For Ever

    R210 · Matte Velvet Skin Full Coverage Foundation

    Likely close Swatch reads much cooler · listed cool

  19. Hourglass

    Shell · Illusion Hyaluronic Skin Tint

    Likely close Swatch reads cooler · listed neutral

  20. Morphe

    F1.20 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads lighter and cooler · listed neutral

  21. Bobbi Brown

    0 Porcelain · Skin Foundation SPF 15

    Likely close Swatch reads much cooler · listed neutral

  22. Tarte

    Fair · BB Tinted Treatment 12-Hour Primer Broad Spectrum SPF 30 Sunscreen

    Likely close Swatch reads cooler

  23. It Cosmetics

    Fair · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads lighter and cooler · listed warm

  24. Clinique

    WN 01 Flax · Beyond Perfecting Foundation + Concealer

    Likely close Swatch reads much cooler · listed neutral-warm

  25. bareMinerals

    01 Fair · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads cooler · listed neutral-warm

  26. Huda Beauty

    110N · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads lighter · listed neutral

  27. Urban Decay

    10NN · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads lighter and cooler · listed neutral

  28. NARS

    Gobi · All Day Luminous Weightless Foundation

    Likely close Swatch reads much cooler · listed warm

  29. Estée Lauder

    1N2 Ecru · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads much cooler · listed neutral-cool

  30. Beauty Bakerie

    357 Warm Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads much cooler · listed neutral-warm

  31. beautyblender

    1.10 Neutral · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads lighter · listed neutral

  32. Kosas

    01 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads cooler · listed cool

  33. Tom Ford

    0.1 Cameo · Traceless Foundation Stick

    Likely close Swatch reads cooler

  34. Armani Beauty

    0 · Neo Nude Foundation

    Likely close Swatch reads much cooler · listed neutral

  35. e.l.f. Cosmetics

    Light Ivory · Flawless Finish Foundation

    Likely close Swatch reads much cooler · listed warm

  36. Milani

    Porcelain · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads much cooler

  37. Sephora Collection

    Fair · Perfection Mist Airbrush Foundation

    Likely close Swatch reads about the same · listed neutral

  38. Smith & Cult

    120 Cool · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads much cooler · listed cool

  39. Rare Beauty

    100W · Liquid Touch Weightless Foundation

    Likely close Swatch reads cooler · listed warm

  40. UOMA Beauty

    T1N White Pearl · Say What?! Foundation

    Likely close Swatch reads much cooler · listed neutral

Closest shade in the other 46 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Effortless Effect Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.