Foundation Shades

It Cosmetics

Fair in other brands

Bye Bye Foundation Full Coverage Moisturizer with SPF 50+ · Liquid and cream

Depth
Lighter than 100% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads warmer than most shades this deep #f9efe3
Data
Retailer swatch, January 2021 (how we collect it)

This shade is lighter than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is It Cosmetics Fair in CC+ Cream Illumination SPF 50+ (likely close). In all, 65 ranges have a likely-close shade and 77 brands have one worth trying.

Closest shade in each brand

The 40 closest of 77 brands. The other 37 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. It Cosmetics

    Fair · CC+ Cream Illumination SPF 50+

    Likely close Swatch reads about the same · listed warm

  2. Makeup Revolution

    P0.2 · Conceal & Define Satte Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

  3. Maybelline

    Porcelain · SuperStay Full Coverage Powder Foundation

    Likely close Swatch reads about the same

  4. Natasha Denona

    5N · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads warmer · listed neutral

  5. beautyblender

    1.00 Cool · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads cooler · listed cool

  6. Anastasia Beverly Hills

    100N · Luminous Foundation

    Likely close Swatch reads about the same · listed neutral

  7. Clinique

    CN 0.5 Shell · Beyond Perfecting Foundation + Concealer

    Likely close Swatch reads cooler · listed neutral-cool

  8. Urban Decay

    10NN · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  9. Lancôme

    090 Ivoire N · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads deeper

  10. PÜR

    LG2 Light Porcelain · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads cooler · listed warm

  11. Ulta Beauty

    Fair Warm · Velvet Matte Longwear Foundation

    Likely close Swatch reads warmer · listed warm

  12. Morphe

    F1.20 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  13. ZOEVA

    010N Aglow · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads cooler · listed neutral

  14. Huda Beauty

    110N · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  15. The Ordinary

    1.0 NS · Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  16. Dior

    0 Neutral · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed neutral

  17. Tarte

    Ivory · Amazonian Clay BB Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen

    Likely close Swatch reads much cooler

  18. Armani Beauty

    0 · Neo Nude Foundation

    Likely close Swatch reads cooler · listed neutral

  19. jane iredale

    Ivory · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads deeper and cooler · listed neutral

  20. Beauty Bakerie

    359 Cool · InstaBake Aqua Glass Foundation

    Likely close Swatch reads much cooler · listed cool

  21. ColourPop

    05W Fair · Pretty Fresh Foundation

    Likely close Swatch reads deeper and cooler · listed warm

  22. Estée Lauder

    1N0 Porcelain · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads much cooler · listed neutral

  23. NARS

    Gobi · All Day Luminous Weightless Foundation

    Likely close Swatch reads cooler · listed warm

  24. J.Cat Beauty

    Porcelain · Skinsurance Max Coverage Silky Foundation

    Likely close Swatch reads much cooler

  25. Almay

    Light · Smart Shade Skintone Matching Makeup

    Likely close Swatch reads deeper

  26. L.A. Girl

    White · Pro Coverage Liquid Foundation

    Likely close Swatch reads deeper

  27. Milani

    Classic Alabaster · Screen Queen Foundation

    Likely close Swatch reads much cooler

  28. VDL

    V01 Warm Ivory · Perfect Lasting Foundation

    Likely close Swatch reads deeper · listed warm

  29. Exa

    530 Terese · High Fidelity Foundation

    Likely close Swatch reads deeper and cooler · listed neutral

  30. Dose Of Colors

    101 Fair · Meet Your Hue Foundation

    Likely close Swatch reads much cooler · listed neutral

  31. Bobbi Brown

    Porcelain · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads much cooler · listed neutral

  32. Catrice

    010 Light Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads deeper

  33. Cover FX

    N0 · Pressed Mineral Foundation

    Likely close Swatch reads deeper and much cooler · listed neutral

  34. Smith & Cult

    120 Cool · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads deeper and much cooler · listed cool

  35. Make Up For Ever

    Y205 · Matte Velvet Skin Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  36. CoverGirl

    510 Porcelain · Clean Fresh Skin Milk Foundation

    Likely close Swatch reads deeper and much cooler

  37. MAC

    NC10 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads cooler · listed neutral-warm

  38. e.l.f. Cosmetics

    Light Ivory · Flawless Finish Foundation

    Likely close Swatch reads deeper and much cooler · listed warm

  39. L'Oréal

    390 - Snow · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads much cooler

  40. W3LL People

    Fair Pink · Bio Base Pressed Foundation

    Likely close Swatch reads much cooler · listed cool

Closest shade in the other 37 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.