Ulta Beauty

Light Cool in other brands

Effortless Effect Foundation · Liquid and cream

Depth: Lighter than 82% of the shades in our data
Undertone: Listed as cool from its name
Swatch: Reads warmer than most shades this deep #e2c7ab
Data: Retailer swatch, January 2021 (how we collect it)

Listed as cool, but its swatch reads warmer than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

The closest shade in another brand is Natasha Denona 31W in Foundation X+ (likely close). In all, 193 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Natasha Denona

31W · Foundation X+

Likely close Swatch reads about the same · listed warm
Tom Ford

1.5 Cream · Traceless Soft Matte Foundation

Likely close Swatch reads about the same · listed cool
Make Up For Ever

R330 · Matte Velvet Skin Full Coverage Foundation

Likely close Swatch reads about the same · listed neutral
e.l.f. Cosmetics

Natural · Flawless Finish Foundation

Likely close Swatch reads about the same · listed neutral
Guerlain

01W · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Haus Labs

040 Fair · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Lancôme

015N · SKIN FEELS GOOD Skin Nourishing Foundation

Likely close Swatch reads about the same · listed neutral
Wet n Wild

Nude Ivory · Photo Focus Dewy Foundation

Likely close Swatch reads about the same
L'Oréal

Pearl · Infallible 24HR Fresh Wear Foundation In A Powder

Likely close Swatch reads about the same
PÜR

LG6 Light Nude · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

Likely close Swatch reads about the same · listed warm
bareMinerals

06 Cashmere · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

Likely close Swatch reads about the same · listed neutral-warm
Morphe

F1.50 Neutral · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Origins

230 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed warm
ColourPop

50W Light · Pretty Fresh Foundation

Likely close Swatch reads about the same · listed warm
Too Faced

Snow · Born This Way Pressed Powder Foundation

Likely close Swatch reads about the same · listed neutral-cool
Burt's Bees

Ivory · Goodness Glows Liquid Foundation

Likely close Swatch reads about the same · listed neutral
Lorac

01 · PRO Soft Focus Longwear Foundation

Likely close Swatch reads about the same · listed cool
Anastasia Beverly Hills

160C · Luminous Foundation

Likely close Swatch reads about the same · listed neutral
Koh Gen Do

213 · Aqua Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

Sand Beige · Silk Crème Moisturizing Photo Edition Foundation

Likely close Swatch reads about the same · listed warm
Hourglass

Golden · Illusion Hyaluronic Skin Tint

Likely close Swatch reads about the same · listed warm
Exa

460 Gretta · High Fidelity Foundation

Likely close Swatch reads about the same
MAC

NW5 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed cool
Givenchy

Y110 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Jouer Cosmetics

Linen · Essential High Coverage Crème Foundation

Likely close Swatch reads about the same · listed warm
Catrice

030 Sand Beige · HD Liquid Coverage Foundation

Likely close Swatch reads about the same
NARS

Alaska · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed warm
Tarte

14S Fair Sand · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed warm
NYX Professional Makeup

Light Ivory · Can't Stop Won't Stop Foundation

Likely close Swatch reads cooler · listed cool
Maybelline

Nude Beige · Dream Radiant Liquid Foundation

Likely close Swatch reads about the same
Huda Beauty

110N Angel Food · #FauxFilter Full Coverage Matte Foundation

Likely close Swatch reads about the same · listed neutral
Dior

2 Warm Olive · BACKSTAGE Face & Body Foundation

Likely close Swatch reads about the same · listed olive
L.A. Girl

Porcelain · Pro.Matte Foundation

Likely close Swatch reads about the same
Estée Lauder

1W2 Sand · Futurist Hydra Rescue Moisturizing Makeup SPF 45

Likely close Swatch reads about the same · listed olive
Juvia's Place

710 Maricao · I Am Magic Foundation

Likely close Swatch reads cooler · listed neutral-warm
CoverGirl

210 Classic Ivory · Olay Simply Ageless Foundation

Likely close Swatch reads about the same
Revlon

210 Sand Beige · ColorStay Full Cover Foundation

Likely close Swatch reads about the same
Armani Beauty

4 · Luminous Silk Compact Powder Foundation

Likely close Swatch reads cooler · listed warm
Bobbi Brown

Warm Ivory · Skin Foundation Stick

Likely close Swatch reads about the same · listed warm
beautyblender

1.40 Neutral · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed neutral

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Effortless Effect Foundation

Fair to Light Neutral (lighter)
Light Warm (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.