Foundation Shades

Ulta Beauty

Dark Cool in other brands

Effortless Effect Foundation · Liquid and cream

Depth
Lighter than 8% of the shades in our data
Undertone
Listed as cool from its name
Swatch
Reads in between warm and cool #7b533d
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Fenty Beauty 480 in Pro Filt'r Hydrating Longwear Foundation (likely close). In all, 111 ranges have a likely-close shade and 95 brands have one worth trying.

Closest shade in each brand

The 40 closest of 95 brands. The other 55 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Fenty Beauty

    480 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  2. Huda Beauty

    530R Coffee Bean · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads about the same · listed cool

  3. L'Oréal

    Nut Brown/Cocoa · True Match Lumi Healthy Luminous Makeup

    Likely close Swatch reads about the same

  4. CoverGirl

    2 Deep Neutral · Full Spectrum Matte Ambition All Day Foundation

    Likely close Swatch reads about the same · listed neutral

  5. Urban Decay

    70WR · Stay Naked Weightless Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  6. Clinique

    WN 125 Mahogany · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads about the same

  7. bareMinerals

    30 Cocoa · BAREPRO Longwear Powder Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  8. Maybelline

    375 Java · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  9. Natasha Denona

    65 MD · Face Glow Foundation

    Likely close Swatch reads about the same · listed cool

  10. Cover FX

    N110 · Natural Finish Foundation

    Likely close Swatch reads about the same · listed neutral

  11. PÜR

    Warm Deep · 4-In-1 Foundation Stick

    Likely close Swatch reads warmer · listed warm

  12. Tarte

    56S · Maracuja Hydrating Tinted Moisturizer

    Likely close Swatch reads about the same · listed warm

  13. Exa

    160 Elliot · High Fidelity Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  14. Smashbox

    4.4 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Likely close Swatch reads cooler · listed cool

  15. Armani Beauty

    16 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed olive

  16. NARS

    New Caledonia · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed warm

  17. KVD Vegan Beauty

    078 Tan · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads warmer · listed warm

  18. Make Up For Ever

    R532 · Matte Velvet Skin Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  19. Makeup Revolution

    F13.2 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same

  20. Elcie Cosmetics

    Warm Beige · Micro Silque Foundation

    Likely close Swatch reads about the same · listed warm

  21. Il Makiage

    212-66215 215 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed warm

  22. Tom Ford

    13.0 Espresso · Traceless Soft Matte Foundation

    Likely close Swatch reads about the same · listed cool

  23. e.l.f. Cosmetics

    7 Deep/Rich Cool · Halo Glow Liquid Filter

    Likely close Swatch reads about the same · listed cool

  24. Rare Beauty

    510W · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed olive

  25. boscia

    La Jolla · Skin Perfecting BB Cream Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed cool

  26. Dermablend

    90N Deep Brown · Cover Creme Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  27. It Cosmetics

    58 Deep Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads cooler · listed neutral

  28. NYX Professional Makeup

    Mocha · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed warm

  29. MAC

    NC55 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads warmer · listed warm

  30. Laura Mercier

    Truffle · Flawless Lumière Radiance-Perfecting Foundation

    Likely close Swatch reads cooler · listed neutral

  31. Morphe

    F4.50 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  32. BLK/OPL

    Carob · TRUE COLOR Pore Perfecting Crème Powder Foundation

    Likely close Swatch reads deeper

  33. Benefit Cosmetics

    Shade 12 · Hello Happy Air Stick Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  34. Becca Cosmetics

    Mahogany · Skin Love Weightless Blur Foundation

    Likely close Swatch reads about the same · listed neutral

  35. Catrice

    085 Chestnut Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads about the same

  36. Hourglass

    Walnut · Vanish Seamless Finish Foundation Stick

    Likely close Swatch reads cooler · listed warm

  37. Milani

    Golden Toffee · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same · listed warm

  38. The Ordinary

    3.3 N · Serum Foundation

    Likely close Swatch reads about the same · listed neutral

  39. Estée Lauder

    7N1 Deep Amber · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads warmer · listed neutral

  40. Au Naturale

    Punaluu · Zero Gravity C2P Foundation

    Likely close Swatch reads cooler · listed warm

Closest shade in the other 55 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Effortless Effect Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.