Foundation Shades

jane iredale

M17 in other brands

Beyond Matte Liquid Foundation · Liquid and cream

Depth
Lighter than 8% of the shades in our data
Undertone
Listed as cool from its retail listing
Swatch
Reads cooler than most shades this deep #794d3f
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is KIKO Milano 9.5NG Neutral Gold in Love Fusion 24H Moisture Radiant Foundation (likely close). In all, 104 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. KIKO Milano

    9.5NG Neutral Gold · Love Fusion 24H Moisture Radiant Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  2. bareMinerals

    11.5 Mahogany · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

    Likely close Swatch reads warmer · listed neutral-warm

  3. Milani

    Caramel Brown · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads about the same

  4. Milk Makeup

    Espresso · Blur Liquid Matte Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  5. Make Up For Ever

    R540 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads about the same · listed warm

  6. Hourglass

    Walnut · Vanish Seamless Finish Foundation Stick

    Likely close Swatch reads about the same · listed warm

  7. Il Makiage

    212-88230 230 · After Party Full Coverage Foundation

    Likely close Swatch reads warmer · listed warm

  8. Yves Saint Laurent

    B95 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral

  9. KVD Vegan Beauty

    225 Rich Deep · Lock-It Powder Foundation Refills

    Likely close Swatch reads about the same

  10. Exa

    150 Dequan · High Fidelity Foundation

    Likely close Swatch reads warmer · listed neutral-warm

  11. NARS

    Iguacu · Soft Matte Complete Foundation

    Likely close Swatch reads warmer · listed neutral

  12. Laura Mercier

    Espresso · Flawless Lumière Radiance-Perfecting Foundation

    Likely close Swatch reads warmer · listed neutral

  13. Tarte

    mahogany · Sugar Rush Skin Treat Poreless Foundation Stick

    Likely close Swatch reads about the same

  14. Armani Beauty

    15 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads cooler · listed neutral

  15. Bobbi Brown

    Cool Walnut · Skin Foundation Stick

    Likely close Swatch reads about the same · listed cool

  16. It Cosmetics

    58 Deep Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads warmer · listed neutral

  17. ILIA

    17 Miho · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads about the same · listed warm

  18. Benefit Cosmetics

    Shade 12 Dark Warm · Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  19. Fenty Beauty

    495 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads warmer · listed cool

  20. e.l.f. Cosmetics

    Spice · Flawless Finish Foundation

    Likely close Swatch reads warmer · listed cool

  21. J.Cat Beauty

    Autumn Spice · Aquasurance Compact Foundation

    Likely close Swatch reads about the same

  22. Clinique

    CN 127 Truffle · Beyond Perfecting Foundation + Concealer

    Likely close Swatch reads warmer · listed neutral-cool

  23. Au Naturale

    Punaluu · Zero Gravity C2P Foundation

    Likely close Swatch reads about the same · listed warm

  24. Tom Ford

    13.0 Espresso · Traceless Soft Matte Foundation

    Likely close Swatch reads warmer · listed cool

  25. PÜR

    DPG1 Mocha · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads lighter · listed warm

  26. ColourPop

    210C Deep Dark · Pretty Fresh Foundation

    Likely close Swatch reads cooler · listed cool

  27. Estée Lauder

    7W2 Rich Spice · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed neutral

  28. L'Oréal

    384 Neutral · Infallible Cushion Foundation

    Likely close Swatch reads warmer · listed neutral

  29. Smashbox

    4.4 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Likely close Swatch reads warmer · listed cool

  30. Essence

    250 · Foundation Stick

    Likely close Swatch reads about the same

  31. NYX Professional Makeup

    Deep Rich · Total Control Pro Drop Foundation

    Likely close Swatch reads warmer

  32. Too Faced

    Ganache · Born This Way Pressed Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  33. Kosas

    10 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads deeper · listed cool

  34. Max Factor

    13 DEEP · Miracle Second Skin Foundation

    Likely close Swatch reads warmer

  35. Cover FX

    N110 · Power Play Foundation

    Likely close Swatch reads lighter · listed neutral

  36. Gucci

    540C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed cool

  37. Clé de Peau Beauté

    B100 Rich Deep Beige · Radiant Fluid Foundation Matte SPF 20

    Likely close Swatch reads deeper and warmer · listed cool

  38. Maybelline

    375 · Super Stay Up to 24HR Hybrid Powder-Foundation

    Likely close Swatch reads about the same · listed cool

  39. Makeup Revolution

    F14.7 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads warmer

  40. Dior

    080 Ebony · Diorskin Forever Undercover Foundation

    Likely close Swatch reads warmer · listed neutral

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Beyond Matte Liquid Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.