Foundation Shades

Urban Decay

70WR in other brands

Stay Naked Weightless Liquid Foundation · Liquid and cream

Depth
Lighter than 8% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads in between warm and cool #77523d
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is CoverGirl 2 Deep Neutral in Full Spectrum Matte Ambition All Day Foundation (likely close). In all, 94 ranges have a likely-close shade and 95 brands have one worth trying.

Closest shade in each brand

The 40 closest of 95 brands. The other 55 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. CoverGirl

    2 Deep Neutral · Full Spectrum Matte Ambition All Day Foundation

    Likely close Swatch reads about the same · listed neutral

  2. Maybelline

    375 Java · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  3. Huda Beauty

    530R Coffee Bean · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads about the same · listed cool

  4. Ulta Beauty

    Dark Cool · Effortless Effect Foundation

    Likely close Swatch reads about the same · listed cool

  5. bareMinerals

    30 Cocoa · BAREPRO Longwear Powder Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  6. KVD Vegan Beauty

    078 Tan · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed warm

  7. Armani Beauty

    16 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed olive

  8. Fenty Beauty

    490 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  9. Dermablend

    90N Deep Brown · Cover Creme Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  10. Exa

    160 Elliot · High Fidelity Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  11. Tom Ford

    13.0 Espresso · Traceless Soft Matte Foundation

    Likely close Swatch reads cooler · listed cool

  12. PÜR

    Warm Deep · 4-In-1 Foundation Stick

    Likely close Swatch reads about the same · listed warm

  13. Cover FX

    N120 · Natural Finish Foundation

    Likely close Swatch reads about the same · listed neutral

  14. Tarte

    56S · Maracuja Hydrating Tinted Moisturizer

    Likely close Swatch reads about the same · listed warm

  15. L'Oréal

    Nut Brown/Cocoa · True Match Lumi Healthy Luminous Makeup

    Likely close Swatch reads about the same

  16. NARS

    New Caledonia · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed warm

  17. The Ordinary

    3.3 N · Serum Foundation

    Likely close Swatch reads about the same · listed neutral

  18. Smashbox

    4.6 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Likely close Swatch reads about the same · listed cool

  19. Natasha Denona

    65 MD · Face Glow Foundation

    Likely close Swatch reads about the same · listed cool

  20. Make Up For Ever

    R532 · Matte Velvet Skin Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  21. Clinique

    WN 125 Mahogany · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads about the same

  22. NYX Professional Makeup

    Mocha · Can't Stop Won't Stop Foundation

    Likely close Swatch reads about the same · listed olive

  23. BLK/OPL

    Carob · TRUE COLOR Pore Perfecting Crème Powder Foundation

    Likely close Swatch reads about the same

  24. Elcie Cosmetics

    Warm Beige · Micro Silque Foundation

    Likely close Swatch reads about the same · listed warm

  25. Il Makiage

    212-66230 230 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed warm

  26. Makeup Revolution

    F13.7 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  27. e.l.f. Cosmetics

    55 Deep Warm · Soft Glam Satin Foundation

    Likely close Swatch reads warmer · listed warm

  28. Morphe

    F4.50 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  29. It Cosmetics

    58 Deep Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads cooler · listed neutral

  30. Bobbi Brown

    Cool Walnut · Skin Foundation Stick

    Likely close Swatch reads cooler · listed cool

  31. MAC

    NC55 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed warm

  32. Catrice

    085 Chestnut Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads about the same

  33. Estée Lauder

    7N1 Deep Amber · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads warmer · listed neutral

  34. boscia

    La Jolla · Skin Perfecting BB Cream Broad Spectrum SPF 30

    Likely close Swatch reads lighter · listed cool

  35. Becca Cosmetics

    Mahogany · Skin Love Weightless Blur Foundation

    Likely close Swatch reads about the same · listed neutral

  36. Laura Mercier

    Truffle · Flawless Lumière Radiance-Perfecting Foundation

    Likely close Swatch reads cooler · listed neutral

  37. Hourglass

    No. 8 Walnut · Veil Fluid Makeup

    Likely close Swatch reads cooler · listed neutral

  38. Rare Beauty

    510W · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed olive

  39. Beauty Bakerie

    307 Cool Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  40. Sephora Collection

    65.5 P · Best Skin Ever Liquid Foundation

    Likely close Swatch reads warmer · listed cool

Closest shade in the other 55 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Stay Naked Weightless Liquid Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.