- Depth
- Lighter than 7% of the shades in our data
- Undertone
- Listed as neutral from its retail listing
- Swatch
- Reads in between warm and cool #724e38
- Data
- Retailer swatch, January 2021 (how we collect it)
The closest shade in another brand is NYX Professional Makeup Mocha in Can't Stop Won't Stop Foundation (likely close). In all, 89 ranges have a likely-close shade and 92 brands have one worth trying.
Closest shade in each brand
The 40 closest of 92 brands. The other 52 brands are listed below.
One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.
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NYX Professional Makeup
Mocha · Can't Stop Won't Stop Foundation
Likely close Swatch reads about the same · listed olive
-
CoverGirl
D70 Cappuccino · TruBlend Matte Made Liquid Foundation
Likely close Swatch reads about the same
-
BLK/OPL
Carob · TRUE COLOR Pore Perfecting Crème Powder Foundation
Likely close Swatch reads about the same
-
KVD Vegan Beauty
080 Deep · True Portrait Medium Coverage Shake Foundation
Likely close Swatch reads about the same · listed neutral
-
Maybelline
375 Java · Fit Me Matte + Poreless Liquid Foundation
Likely close Swatch reads about the same
-
Urban Decay
70WR · Stay Naked Weightless Liquid Foundation
Likely close Swatch reads about the same · listed warm
-
Dermablend
85N · Flawless Creator Liquid Foundation Drops
Likely close Swatch reads about the same · listed neutral
-
L'Oréal
114 Rich Chocolate · Infallible Pro-Matte Liquid Longwear Foundation
Likely close Swatch reads about the same
-
bareMinerals
30 Deepest Deep · Matte Foundation Broad Spectrum SPF 15
Likely close Swatch reads about the same · listed cool
-
NARS
New Caledonia · Soft Matte Complete Foundation
Likely close Swatch reads about the same · listed warm
-
Huda Beauty
530R Coffee Bean · #FauxFilter Full Coverage Matte Foundation
Likely close Swatch reads about the same · listed cool
-
Il Makiage
212-66230 230 · Woke Up Like This Flawless Base Foundation
Likely close Swatch reads about the same · listed warm
-
Estée Lauder
7N1 Deep Amber · Double Wear Stay-in-Place Makeup
Likely close Swatch reads about the same · listed neutral
-
Beauty Bakerie
305 Warm · InstaBake Aqua Glass Foundation
Likely close Swatch reads about the same · listed warm
-
Tom Ford
13.0 Espresso · Traceless Soft Matte Foundation
Likely close Swatch reads cooler · listed cool
-
Ulta Beauty
Dark Cool · Effortless Effect Foundation
Likely close Swatch reads about the same · listed cool
-
Make Up For Ever
R550 · Matte Velvet Skin Full Coverage Foundation
Likely close Swatch reads about the same · listed cool
-
Sephora Collection
65 Deep Dark Ebony · 10 Hour Wear Perfection Foundation
Likely close Swatch reads deeper · listed neutral
-
Fenty Beauty
490 · Pro Filt'r Hydrating Longwear Foundation
Likely close Swatch reads lighter · listed neutral
-
e.l.f. Cosmetics
55 Deep Warm · Soft Glam Satin Foundation
Likely close Swatch reads warmer · listed warm
-
MAC
NW50 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control
Likely close Swatch reads about the same · listed neutral
-
Morphe
F4.110 Olive · Fluidity Full-Coverage Foundation
Likely close Swatch reads warmer · listed olive
-
Burt's Bees
Deep Maple · Goodness Glows Liquid Foundation
Likely close Swatch reads warmer · listed cool
-
Smashbox
4.7 · Studio Skin 24 Hour Full Coverage Waterproof Foundation
Likely close Swatch reads about the same · listed neutral
-
Clinique
CN 127 Truffle · Even Better Clinical Serum Foundation Broad Spectrum SPF 25
Likely close Swatch reads cooler
-
Makeup Revolution
F13.7 · Conceal & Define Full Coverage Foundation
Likely close Swatch reads about the same · listed warm
-
Becca Cosmetics
Cocao · Skin Love Weightless Blur Foundation
Likely close Swatch reads about the same · listed cool
-
Benefit Cosmetics
Shade 11 Dark Neutral · Hello Happy Flawless Brightening Foundation SPF 15
Likely close Swatch reads deeper · listed neutral
-
UOMA Beauty
T2N Black Pearl · Say What?! Foundation
Likely close Swatch reads cooler · listed neutral
-
It Cosmetics
60 Deep Warm · Your Skin But Better Foundation + Skincare
Likely close Swatch reads about the same · listed warm
Closest shade in the other 52 brands
A to Z by brand. The 40 above are closer; open a shade to see how close it is.
- Almay 900 Cappuccino
- Anastasia Beverly Hills 440C
- Au Naturale Punaluu
- beautyblender 4.40 Neutral
- Bite Beauty D185
- Bobbi Brown Cool Walnut
- boscia La Jolla
- Charlotte Tilbury 15 WARM
- ColourPop 213C Deep Dark
- Dior 080 Ebony
- Dose Of Colors 131 Dark
- Elcie Cosmetics Warm Beige
- Essence 270 Warm Amber
- florence by mills D200
- Givenchy W430
- Gucci 520O
- Haus Labs 480 Medium Deep
- ILIA 18 Roque
- J.Cat Beauty Autumn Spice
- jane iredale M17
- Jouer Cosmetics Truffle
- Juice Beauty 29 Deep
- Juvia's Place 210 Togo
- Kevyn Aucoin 16 Deep EF
- KIKO Milano Cocoa
- Kosas 10 Tone
- L.A. Girl Rich Cocoa
- La Mer 420 Terra
- Lancôme 540 Suede W
- Laura Mercier Espresso
- Lawless Obsidian
- Lorac 24
- Marc Jacobs Beauty 86 Cocoa Deep
- Milani Golden Sienna
- Milk Makeup Deep
- Nudestix 10 Nude
- Ofra Cosmetics 10
- Origins 730
- Pacifica 02ND Neutral Deep
- Pat McGrath Labs 33 Deep
- Perricone MD Rich
- Physicians Formula DpW2
- Pretty Vulgar Darling At Dusk
- Rare Beauty 510W
- Revlon 420 Mahogany
- rms beauty 111
- Shiseido 560
- Smith & Cult 460 Warm
- surratt beauty 15 Surreal Skin
- Too Faced Spiced Rum
- Wet n Wild Almond
- Yves Saint Laurent B95
Filter every range in the shade finder
Next to it in Cover Creme Full Coverage Foundation
- 80W Chocolate Brown (lighter)
Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.