Foundation Shades

KVD Vegan Beauty

078 Tan in other brands

True Portrait Medium Coverage Shake Foundation · Liquid and cream

Depth
Lighter than 8% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads warmer than most shades this deep #77533b
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is PÜR Warm Deep in 4-In-1 Foundation Stick (likely close). In all, 84 ranges have a likely-close shade and 95 brands have one worth trying.

Closest shade in each brand

The 40 closest of 95 brands. The other 55 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. PÜR

    Warm Deep · 4-In-1 Foundation Stick

    Likely close Swatch reads about the same · listed warm

  2. Fenty Beauty

    490 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  3. Huda Beauty

    530R Coffee Bean · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads about the same · listed cool

  4. CoverGirl

    2 Deep Neutral · Full Spectrum Matte Ambition All Day Foundation

    Likely close Swatch reads about the same · listed neutral

  5. Urban Decay

    70WR · Stay Naked Weightless Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  6. Tarte

    56S · Maracuja Hydrating Tinted Moisturizer

    Likely close Swatch reads about the same · listed warm

  7. NARS

    New Caledonia · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed warm

  8. Natasha Denona

    65 MD · Face Glow Foundation

    Likely close Swatch reads about the same · listed cool

  9. Ulta Beauty

    Dark Cool · Effortless Effect Foundation

    Likely close Swatch reads cooler · listed cool

  10. e.l.f. Cosmetics

    55 Deep Warm · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed warm

  11. Dermablend

    90N Deep Brown · Cover Creme Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  12. Exa

    160 Elliot · High Fidelity Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  13. Elcie Cosmetics

    Warm Beige · Micro Silque Foundation

    Likely close Swatch reads about the same · listed warm

  14. Maybelline

    375 Java · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads cooler

  15. MAC

    NC60 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed neutral

  16. Armani Beauty

    16 · Neo Nude Foundation

    Likely close Swatch reads cooler · listed olive

  17. Sephora Collection

    65.5 P · Best Skin Ever Liquid Foundation

    Likely close Swatch reads warmer · listed cool

  18. L'Oréal

    Nut Brown/Cocoa · True Match Lumi Healthy Luminous Makeup

    Likely close Swatch reads cooler

  19. bareMinerals

    30 Cocoa · BAREPRO Longwear Powder Foundation

    Likely close Swatch reads cooler · listed neutral-cool

  20. NYX Professional Makeup

    Mocha · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed warm

  21. Smashbox

    4.6 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Likely close Swatch reads about the same · listed cool

  22. Burt's Bees

    Deep Maple · Goodness Glows Liquid Foundation

    Likely close Swatch reads warmer · listed cool

  23. Cover FX

    N110 · Natural Finish Foundation

    Likely close Swatch reads cooler · listed neutral

  24. Il Makiage

    212-66195 195 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed warm

  25. Make Up For Ever

    R532 · Matte Velvet Skin Full Coverage Foundation

    Likely close Swatch reads cooler · listed cool

  26. Benefit Cosmetics

    Shade 12 Dark Warm · Hello Happy Velvet Powder Foundation

    Likely close Swatch reads about the same · listed warm

  27. The Ordinary

    3.3 N · Serum Foundation

    Likely close Swatch reads about the same · listed neutral

  28. Estée Lauder

    7N1 Deep Amber · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads about the same · listed neutral

  29. Morphe

    F4.50 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  30. Clinique

    WN 125 Mahogany · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads cooler

  31. Becca Cosmetics

    Mahogany · Skin Love Weightless Blur Foundation

    Likely close Swatch reads about the same · listed neutral

  32. BLK/OPL

    Carob · TRUE COLOR Pore Perfecting Crème Powder Foundation

    Likely close Swatch reads cooler

  33. Milk Makeup

    Deep · Sunshine Skin Tint SPF 30

    Likely close Swatch reads about the same · listed warm

  34. Tom Ford

    13.0 Espresso · Traceless Soft Matte Foundation

    Likely close Swatch reads cooler · listed cool

  35. Makeup Revolution

    F13.2 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads cooler

  36. boscia

    La Jolla · Skin Perfecting BB Cream Broad Spectrum SPF 30

    Likely close Swatch reads lighter · listed cool

  37. Beauty Bakerie

    307 Cool Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  38. Catrice

    085 Chestnut Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads cooler

  39. Flower Beauty

    D3 Mocha · Light Illusion Liquid Foundation

    Likely close Swatch reads deeper and warmer

  40. Milani

    Golden Toffee · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 55 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in True Portrait Medium Coverage Shake Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.