Ulta Beauty

Dark Neutral in other brands

Velvet Matte Longwear Foundation · Liquid and cream

Depth: Lighter than 4% of the shades in our data
Undertone: Listed as neutral from its name
Swatch: Reads in between warm and cool #70412e
Data: Retailer swatch, January 2021 (how we collect it)

This shade is deeper than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is Gucci 530N in Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation (likely close). In all, 78 ranges have a likely-close shade and 87 brands have one worth trying.

Closest shade in each brand

The 40 closest of 87 brands. The other 47 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Gucci

530N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed neutral
Fenty Beauty

460 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed cool
Make Up For Ever

R550 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads about the same · listed cool
e.l.f. Cosmetics

Mocha · Flawless Finish Foundation

Likely close Swatch reads about the same · listed cool
Armani Beauty

17 · Neo Nude Foundation

Likely close Swatch reads about the same · listed neutral
Becca Cosmetics

6W2 Truffle · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed warm
Il Makiage

212-66190 190 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed cool
Tarte

56G Rich Golden · Amazonian Clay Full Coverage Foundation SPF 15

Likely close Swatch reads about the same · listed warm
bareMinerals

11 Cedar · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

Likely close Swatch reads about the same · listed cool
Estée Lauder

8C1 Rich Java · Double Wear Stay-in-Place Makeup

Likely close Swatch reads about the same · listed cool
Dose Of Colors

134 Dark · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed neutral-cool
Haus Labs

510 Deep · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads warmer · listed cool
Morphe

F5.10 Cool · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed cool
NARS

Namibia · Soft Matte Complete Foundation

Likely close Swatch reads about the same · listed cool
PÜR

DPN4 Coffee · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads about the same · listed neutral
Urban Decay

12.0 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Deep Neutral · Effortless Effect Foundation

Likely close Swatch reads about the same · listed neutral
MAC

NW48 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads warmer · listed cool
KVD Vegan Beauty

79 Deep N · Lock-It Foundation

Likely close Swatch reads about the same · listed neutral
UOMA Beauty

T2N Black Pearl · Say What?! Foundation

Likely close Swatch reads warmer · listed neutral
Too Faced

Truffle · Born This Way Matte 24 Hour Foundation

Likely close Swatch reads about the same · listed warm
NYX Professional Makeup

Deep Rich · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed cool
Smith & Cult

490 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed neutral
Juvia's Place

140 Angola · I Am Magic Foundation

Likely close Swatch reads about the same · listed olive
Rare Beauty

540C · Liquid Touch Weightless Foundation

Likely close Swatch reads cooler · listed cool
Kosas

10 Tone · Tinted Face Oil Foundation

Likely close Swatch reads about the same · listed cool
J.Cat Beauty

Autumn Spice · Aquasurance Compact Foundation

Likely close Swatch reads lighter
Hourglass

No. 8 Walnut · Veil Fluid Makeup

Likely close Swatch reads lighter · listed neutral
Clinique

CN 127 Truffle · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
Laura Mercier

Espresso · Flawless Lumière Radiance-Perfecting Foundation

Likely close Swatch reads lighter · listed neutral
Lancôme

555 Suede C · Teint Idole Ultra Wear 24H Long Wear Foundation

Likely close Swatch reads warmer · listed cool
Au Naturale

Goa · Zero Gravity C2P Foundation

Likely close Swatch reads cooler · listed warm
Smashbox

4.5 · Studio Skin 24 Hour Oil-Free Hydra Foundation

Likely close Swatch reads cooler · listed warm
Natasha Denona

RN9 - Deep Rosy Neutral · Hy-Glam Serum Foundation

Likely close Swatch reads about the same · listed neutral-cool
L.A. Girl

Dark Chocolate · Pro Coverage Liquid Foundation

Likely close Swatch reads deeper
It Cosmetics

61 Deep Neutral · Your Skin But Better Foundation + Skincare

Likely close Swatch reads warmer · listed neutral
Dermablend

80N Cinnamon · Smooth Liquid Camo Foundation

Likely close Swatch reads lighter · listed neutral-cool
Yves Saint Laurent

B95 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads lighter · listed neutral
Marc Jacobs Beauty

86 Cocoa Deep · Re(marc)able Full Cover Foundation Concentrate

Likely close Swatch reads lighter · listed cool
Milani

Mahogany · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

Likely close Swatch reads about the same

Closest shade in the other 47 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Velvet Matte Longwear Foundation

Deep Cool (lighter)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.