Ulta Beauty

Fair Neutral in other brands

Complexion Crush Foundation · Liquid and cream

Depth

Lighter than 76% of the shades in our data

Undertone

Listed as neutral on the brand's website

Swatch

Reads in between warm and cool #e3bc99

Data

Ulta Beauty's own website, October 2026 (how we collect it)

The closest shade in another brand is Shiseido 310 Silk in Revitalessence Skin Glow Foundation SPF 30 (likely close). In all, 326 ranges have a likely-close shade and 109 brands have one worth trying.

Closest shade in each brand

The 40 closest of 109 brands. The other 69 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Shiseido

   310 Silk · Revitalessence Skin Glow Foundation SPF 30

   Likely close Swatch reads about the same

2. e.l.f. Cosmetics

   0 Fair Neutral Warm · Halo Glow Liquid Filter

   Likely close Swatch reads about the same · listed neutral-warm

3. NARS

   M1.2 Patagonia · Sheer Glow Foundation

   Likely close Swatch reads about the same · listed neutral

4. MAC

   NW13 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

   Likely close Swatch reads about the same · listed neutral

5. Charlotte Tilbury

   3 COOL · Beautiful Skin Foundation

   Likely close Swatch reads about the same · listed cool

6. L'Oréal

   100 Warm · Infallible Skin Ink 2-in-1 Foundation Concealer

   Likely close Swatch reads about the same · listed warm

7. Too Faced

   Vanilla · Born This Way Foundation

   Likely close Swatch reads about the same · listed neutral

8. Exa

   450 Emily · High Fidelity Foundation

   Likely close Swatch reads about the same · listed olive

9. Clarins

   103N · Skin Illusion Full Coverage Foundation

   Likely close Swatch reads about the same · listed neutral

10. Gucci

    180W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed warm

11. ZOEVA

    060N Brave · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed neutral-warm

12. Lancôme

    210 Buff N · Teint Idole Ultra Longwear Foundation Stick SPF 21

    Likely close Swatch reads about the same

13. Laura Mercier

    Buff · Flawless Fusion Ultra-Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

14. Morphe

    F2.10 Cool · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed cool

15. Urban Decay

    3.5 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

16. CoverGirl

    Medium Beige · Simply Ageless 3-In-1 Liquid Foundation

    Likely close Swatch reads about the same

17. KIKO Milano

    NR10 Neutral Rose 10 · Full Coverage 2-in-1 Foundation & Concealer

    Likely close Swatch reads about the same · listed neutral

18. Milk Makeup

    Sand · Sunshine Skin Tint SPF 30

    Likely close Swatch reads about the same · listed warm

19. Estée Lauder

    1N1 Ivory Nude · Double Wear Maximum Cover Camouflage Makeup for Face and Body SPF 15

    Likely close Swatch reads about the same · listed neutral

20. VDL

    A04.5 Warm Undertone · Perfect Lasting Foundation

    Likely close Swatch reads about the same · listed warm

21. Clinique

    CN 18 Cream Whip · Beyond Perfecting Foundation + Concealer

    Likely close Swatch reads about the same · listed neutral-cool

22. Beauty Bakerie

    341 Warm Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed neutral-warm

23. Ulta Beauty

    Medium to Tan Warm · Mineral Powder Foundation

    Likely close Swatch reads about the same · listed warm

24. Fenty Beauty

    210 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed neutral-warm

25. Rimmel London

    Sesame 070W - Warm · Match Perfection Foundation

    Likely close Swatch reads about the same · listed warm

26. Bobbi Brown

    Beige · Skin Foundation Stick

    Likely close Swatch reads about the same · listed neutral

27. Tarte

    22N · SEA Water Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed neutral

28. Milani

    Nude Beige · Screen Queen Foundation

    Likely close Swatch reads about the same

29. W3LL People

    Fair Golden · Narcissist Foundation Stick

    Likely close Swatch reads about the same · listed warm

30. bareMinerals

    15.5 Butterscotch · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads about the same · listed neutral-warm

31. Maybelline

    Warm Nude · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads about the same · listed warm

32. Il Makiage

    212-66030 30 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed warm

33. Flower Beauty

    M1 Natural Beige · Light Illusion Liquid Foundation

    Likely close Swatch reads about the same

34. jane iredale

    Warm Silk · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads about the same · listed warm

35. Wander Beauty

    Fair Light · Wanderlust Powder Foundation

    Likely close Swatch reads about the same · listed warm

36. Almay

    100 Fair · Skin Perfecting Healthy Biome Makeup

    Likely close Swatch reads about the same

37. Kosas

    Very Light Neutral 100 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed neutral

38. Armani Beauty

    1.5 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed neutral

39. Revlon

    150 Buff · ColorStay Light Cover Liquid Foundation

    Likely close Swatch reads about the same

40. It Cosmetics

    Light · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads about the same

Closest shade in the other 69 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Amorepacific 104 Light/Medium Pink
• Anastasia Beverly Hills 220N
• Antonym Beige Light
• Au Naturale Lucerne
• beautyblender 3.10 Cool
• Becca Cosmetics 2W1 Vanilla
• Benefit Cosmetics Shade 3
• Bite Beauty L20
• boscia Venice
• Burt's Bees Porcelain
• Catrice 025 Warm Oat
• Clé de Peau Beauté BF10 Light Buff
• ColourPop 80W Medium
• Cover FX G30
• Dermablend 30W Bisque
• Dior 4 Warm Olive
• Dose Of Colors 111 Light
• Dr. Dennis Gross Skincare Light/Medium
• Dr. Jart+ Light
• Elcie Cosmetics Cameo
• Essence 120
• florence by mills F010
• Givenchy Y210
• Guerlain 03W
• Haus Labs 120 Light
• Hourglass Beige
• Huda Beauty 140G Cashew
• Hynt Beauty Sand
• ILIA Catalina
• J.Cat Beauty Custard
• Josie Maran RG30 Mystical
• Jouer Cosmetics Latte
• Juice Beauty 14 Sand
• Juvia's Place 720 Bali
• Kevyn Aucoin 05 ST
• Koh Gen Do 143
• KVD Vegan Beauty 008 Light
• L.A. Girl Bisque
• La Mer 310 Beige
• Lawless Mesa
• lilah b. b natural
• Lorac 03
• Make Up For Ever Y218
• Makeup Revolution F4
• Max Factor Vanilla
• Natasha Denona 55Wr
• No7 1 Crème
• Nudestix 3 Nude
• NYX Professional Makeup Soft Beige
• Ofra Cosmetics 4.25
• Origins 100
• Pacifica 32WL Warm Light
• Pat McGrath Labs 13 Light Medium
• Perricone MD Ivory
• Physicians Formula Fair to Light
• PÜR MN3 Linen
• Rare Beauty 200C
• rms beauty 11
• Sephora Collection 7
• Sisley Paris 2W2 Desert
• Smashbox 0.2
• Smith & Cult 150 Warm
• surratt beauty 4 Surreal Skin
• The Ordinary 2.1 P
• Tom Ford 0.3 Ivory Silk
• UOMA Beauty T1W Fair Lady
• Wet n Wild Soft Ivory
• Winky Lux Medium
• Yves Saint Laurent BR05

Filter every range in the shade finder

Next to it in Complexion Crush Foundation

• Fair Cool (lighter)
• Light To Medium Neutral (deeper)

Colours come from Ulta Beauty's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.