Shiseido

310 Silk in other brands

Revitalessence Skin Glow Foundation SPF 30 · Liquid and cream

Depth

Lighter than 76% of the shades in our data

Undertone

Not listed

Swatch

Reads in between warm and cool #e4bc99

Data

Shiseido's own website, October 2026 (how we collect it)

The closest shade in another brand is Ulta Beauty Fair Neutral in Complexion Crush Foundation (likely close). In all, 326 ranges have a likely-close shade and 110 brands have one worth trying.

Closest shade in each brand

The 40 closest of 110 brands. The other 70 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Ulta Beauty

   Fair Neutral · Complexion Crush Foundation

   Likely close Swatch reads about the same · listed neutral

2. e.l.f. Cosmetics

   0 Fair Neutral Warm · Halo Glow Liquid Filter

   Likely close Swatch reads about the same · listed neutral-warm

3. NARS

   M1.2 Patagonia · Sheer Glow Foundation

   Likely close Swatch reads about the same · listed neutral

4. MAC

   NW33 · Studio Fix Powder Plus Foundation

   Likely close Swatch reads about the same · listed neutral

5. L'Oréal

   100 Warm · Infallible Skin Ink 2-in-1 Foundation Concealer

   Likely close Swatch reads about the same · listed warm

6. ZOEVA

   060N Brave · Authentik Skin Natural Luminous Foundation

   Likely close Swatch reads about the same · listed neutral-warm

7. Exa

   450 Emily · High Fidelity Foundation

   Likely close Swatch reads about the same · listed olive

8. Gucci

   180W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

   Likely close Swatch reads about the same · listed warm

9. Urban Decay

   3.5 · All Nighter Liquid Full Coverage Foundation

   Likely close Swatch reads about the same · listed cool

10. Laura Mercier

    Buff · Flawless Fusion Ultra-Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

11. Too Faced

    Vanilla · Born This Way Foundation

    Likely close Swatch reads about the same · listed neutral

12. Clarins

    103N · Skin Illusion Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

13. Clinique

    CN 18 Cream Whip · Beyond Perfecting Foundation + Concealer

    Likely close Swatch reads about the same · listed neutral-cool

14. Charlotte Tilbury

    3 COOL · Beautiful Skin Foundation

    Likely close Swatch reads about the same · listed cool

15. Milk Makeup

    Sand · Sunshine Skin Tint SPF 30

    Likely close Swatch reads about the same · listed warm

16. Rimmel London

    Sesame 070W - Warm · Match Perfection Foundation

    Likely close Swatch reads about the same · listed warm

17. Beauty Bakerie

    341 Warm Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed neutral-warm

18. W3LL People

    Fair Golden · Narcissist Foundation Stick

    Likely close Swatch reads about the same · listed warm

19. Morphe

    F2.10 Cool · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed cool

20. Milani

    Nude Beige · Screen Queen Foundation

    Likely close Swatch reads about the same

21. CoverGirl

    Medium Beige · Simply Ageless 3-In-1 Liquid Foundation

    Likely close Swatch reads about the same

22. Lancôme

    210 Buff N · Teint Idole Ultra Longwear Foundation Stick SPF 21

    Likely close Swatch reads about the same

23. Estée Lauder

    1N0 Porcelain · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads about the same · listed neutral

24. Flower Beauty

    M1 Natural Beige · Light Illusion Liquid Foundation

    Likely close Swatch reads about the same

25. Bobbi Brown

    Beige · Skin Foundation Stick

    Likely close Swatch reads about the same · listed neutral

26. Maybelline

    Warm Nude · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads about the same · listed warm

27. Fenty Beauty

    210 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed neutral-warm

28. Wander Beauty

    Fair Light · Wanderlust Powder Foundation

    Likely close Swatch reads about the same · listed warm

29. KIKO Milano

    NR10 Neutral Rose 10 · Full Coverage 2-in-1 Foundation & Concealer

    Likely close Swatch reads about the same · listed neutral

30. VDL

    A04.5 Warm Undertone · Perfect Lasting Foundation

    Likely close Swatch reads about the same · listed warm

31. bareMinerals

    15.5 Butterscotch · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads about the same · listed neutral-warm

32. Makeup Revolution

    F7 · Conceal & Hydrate Foundation

    Likely close Swatch reads about the same · listed neutral

33. Sisley Paris

    2W2 Desert · Phyto-Teint Ultra Eclat

    Likely close Swatch reads about the same · listed warm

34. Tarte

    22N · SEA Water Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed neutral

35. Shiseido

    360 · Synchro Skin Self-Refreshing Foundation SPF 30

    Likely close Swatch reads about the same · listed olive

36. Almay

    100 Fair · Skin Perfecting Healthy Biome Makeup

    Likely close Swatch reads about the same

37. Max Factor

    Vanilla · Lasting Performance Foundation

    Likely close Swatch reads about the same

38. Revlon

    220 Natural Beige · ColorStay Full Cover Foundation

    Likely close Swatch reads about the same

39. Kevyn Aucoin

    05 ST · Stripped Nude Skin Tint

    Likely close Swatch reads about the same

40. Armani Beauty

    5 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed neutral

Closest shade in the other 70 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Amorepacific 104 Light/Medium Pink
• Anastasia Beverly Hills 220N
• Antonym Beige Light
• Au Naturale Lucerne
• beautyblender 3.10 Cool
• Becca Cosmetics 2W1 Vanilla
• Benefit Cosmetics Shade 3
• Bite Beauty L20
• boscia Venice
• Burt's Bees Porcelain
• Catrice 002 Neutral Ivory
• Clé de Peau Beauté BF10 Light Buff
• ColourPop 80W Medium
• COOLA Golden
• Cover FX 2 G Light
• Dermablend 30W Bisque
• Dior 4 Warm Olive
• Dose Of Colors 114 Light
• Dr. Dennis Gross Skincare Light/Medium
• Dr. Jart+ Light
• Elcie Cosmetics Cameo
• Essence 120
• florence by mills F010
• Givenchy N03.5
• Guerlain 03C
• Haus Labs 120 Light
• Hourglass Beige
• Huda Beauty 140G Cashew
• Hynt Beauty Sand
• Il Makiage 212-66030 30
• ILIA Catalina
• It Cosmetics Light Medium
• J.Cat Beauty Custard
• jane iredale Warm Silk
• Josie Maran RG30 Mystical
• Jouer Cosmetics Latte
• Juice Beauty 14 Sand
• Juvia's Place 720 Bali
• Koh Gen Do 143
• Kosas Very Light Neutral 100
• KVD Vegan Beauty 008 Light
• L.A. Girl Bisque
• La Mer 310 Beige
• Lawless Mesa
• lilah b. b natural
• Lorac 03
• Make Up For Ever Y218
• Natasha Denona 55Wr
• No7 1 Crème
• Nudestix 3 Nude
• NYX Professional Makeup Soft Beige
• Ofra Cosmetics 4.25
• Origins 100
• Pacifica 33NL Neutral Light
• Pat McGrath Labs 13 Light Medium
• Perricone MD Ivory
• Physicians Formula Fair to Light
• PÜR MN3 Linen
• Rare Beauty 180W
• rms beauty 11
• Sephora Collection 7
• Smashbox 0.2
• Smith & Cult 150 Warm
• surratt beauty 4 Surreal Skin
• The Ordinary 2.1 P
• Tom Ford 0.3 Ivory Silk
• UOMA Beauty T1W Fair Lady
• Wet n Wild Soft Ivory
• Winky Lux Medium
• Yves Saint Laurent BR05

Filter every range in the shade finder

Next to it in Revitalessence Skin Glow Foundation SPF 30

• 250 Sand (lighter)
• 320 Pine (deeper)

Colours come from Shiseido's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.