Ulta Beauty

Fair Neutral in other brands

Adjustable Coverage Powder Foundation · Powder

Depth: Lighter than 91% of the shades in our data
Undertone: Listed as neutral on the brand's website
Swatch: Reads warmer than most shades this deep #ded2c1
Data: Ulta Beauty's own website, October 2026 (how we collect it)

The closest shade in another brand is Hourglass Shell in Illusion Hyaluronic Skin Tint (likely close). In all, 30 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Hourglass

Shell · Illusion Hyaluronic Skin Tint

Likely close Swatch reads cooler · listed neutral
Ulta Beauty

Fair Neutral · Effortless Effect Foundation

Likely close Swatch reads cooler · listed neutral
MAC

NW5 · Studio Radiance Serum-Powered Foundation

Likely close Swatch reads about the same · listed cool
Natasha Denona

10 YFair · Foundation X+

Likely close Swatch reads lighter · listed warm
Maybelline

Classic Ivory · Dream Urban Cover Flawless Coverage Foundation SPF 50

Likely close Swatch reads about the same
Lancôme

009N · SKIN FEELS GOOD Skin Nourishing Foundation

Likely close Swatch reads lighter and cooler · listed warm
Catrice

010 Light Beige · HD Liquid Coverage Foundation

Likely close Swatch reads lighter and cooler
Benefit Cosmetics

Shade 1 Fair Cool · Hello Happy Velvet Powder Foundation

Likely close Swatch reads cooler · listed cool
Clarins

L1N · Double Serum Foundation 2in1 Hybrid Foundation

Likely close Swatch reads cooler
Make Up For Ever

R230 · Matte Velvet Skin Full Coverage Foundation

Likely close Swatch reads lighter and cooler · listed cool
Almay

Light · Smart Shade Skintone Matching Makeup

Likely close Swatch reads lighter and cooler
Sisley Paris

000N Snow · Phyto-Teint Perfection

Likely close Swatch reads much cooler · listed neutral
bareMinerals

01 Fair · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

Likely close Swatch reads lighter and cooler · listed neutral-warm
Clinique

WN 01 Flax · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads lighter and much cooler
Kosas

01 Tone · Tinted Face Oil Foundation

Likely close Swatch reads lighter and cooler · listed cool
ColourPop

03C Fair · Pretty Fresh Foundation

Likely close Swatch reads lighter and much cooler · listed cool
Tom Ford

1.1 Warm Sand · Traceless Soft Matte Foundation

Likely close Swatch reads about the same · listed warm
Josie Maran

Fair Light · Argan Matchmaker Serum Foundation

Likely close Swatch reads much cooler · listed cool
Sephora Collection

03 P · Best Skin Ever Liquid Foundation

Likely close Swatch reads lighter · listed cool
VDL

V01 Warm Ivory · Perfect Lasting Foundation

Likely close Swatch reads lighter and cooler · listed warm
Charlotte Tilbury

1 Fair · Light Wonder Foundation

Likely close Swatch reads much cooler · listed neutral
Too Faced

Cloud · Born This Way Pressed Powder Foundation

Likely close Swatch reads lighter and cooler · listed neutral-cool
Koh Gen Do

113 · Aqua Foundation

Likely close Swatch reads much cooler · listed warm
Makeup Revolution

F0.1 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads deeper and cooler · listed cool
Elcie Cosmetics

Porcelain · Micro Silque Foundation

Likely close Swatch reads deeper and cooler · listed neutral
Exa

530 Terese · High Fidelity Foundation

Worth sampling Swatch reads lighter and cooler · listed neutral
PÜR

LN1 Porcelain · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

Worth sampling Swatch reads lighter and much cooler · listed neutral
L.A. Girl

Nude · Pro.Matte Foundation

Worth sampling Swatch reads about the same
ILIA

Mallorca · True Skin Serum Foundation

Worth sampling Swatch reads lighter and much cooler · listed neutral
Bobbi Brown

0 Porcelain · Skin Foundation SPF 15

Worth sampling Swatch reads lighter and cooler · listed neutral
Origins

320 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Worth sampling Swatch reads much cooler · listed cool
NARS

L2 Mont Blanc · Light Reflecting Advanced Skincare Foundation

Worth sampling Swatch reads cooler · listed neutral
The Ordinary

1.0 N · Coverage Foundation

Worth sampling Swatch reads lighter · listed neutral
Milani

Porcelain · Conceal + Perfect 2-in-1 Foundation + Concealer

Worth sampling Swatch reads lighter and much cooler
Tarte

Light · Amazonian Clay BB Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen

Worth sampling Swatch reads lighter and much cooler · listed warm
jane iredale

Ivory · PurePressed Base Mineral Foundation Refill

Worth sampling Swatch reads lighter and much cooler · listed neutral
Estée Lauder

1N2 Ecru · Futurist Hydra Rescue Moisturizing Makeup SPF 45

Worth sampling Swatch reads lighter and much cooler · listed neutral-cool
UOMA Beauty

T1N White Pearl · Say What?! Foundation

Worth sampling Swatch reads lighter and much cooler · listed neutral
e.l.f. Cosmetics

10 Fair Cool · Soft Glam Satin Foundation

Worth sampling Swatch reads much cooler · listed cool
NYX Professional Makeup

Fair · Can't Stop Won't Stop Foundation

Worth sampling Swatch reads deeper and cooler · listed cool

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Adjustable Coverage Powder Foundation

Fair Cool (lighter)
Fair to Light Warm (deeper)

Colours come from Ulta Beauty's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.