Foundation Shades

Ulta Beauty

Tan Neutral in other brands

Adjustable Coverage Foundation · Liquid and cream

Depth
Lighter than 62% of the shades in our data
Undertone
Listed as neutral from its name
Swatch
Reads cooler than most shades this deep #eba881
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is L'Oréal 103 Natural Buff in Infallible Pro-Matte Liquid Longwear Foundation (likely close). In all, 167 ranges have a likely-close shade and 103 brands have one worth trying.

Closest shade in each brand

The 40 closest of 103 brands. The other 63 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. L'Oréal

    103 Natural Buff · Infallible Pro-Matte Liquid Longwear Foundation

    Likely close Swatch reads about the same

  2. Natasha Denona

    R4 - Light Medium Rosy · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed cool

  3. bareMinerals

    11 Natural · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed neutral-cool

  4. L.A. Girl

    Porcelain · Pro Coverage Liquid Foundation

    Likely close Swatch reads about the same

  5. Kosas

    Light+ Cool 180 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed cool

  6. Dior

    040 Honey Beige · Diorskin Forever Undercover Foundation

    Likely close Swatch reads about the same · listed neutral

  7. Lancôme

    355 Bisque · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

  8. Make Up For Ever

    Y445 · Matte Velvet Skin Blurring Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  9. KVD Vegan Beauty

    52 Medium W · Lock-It Foundation

    Likely close Swatch reads about the same · listed warm

  10. Fenty Beauty

    160 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

  11. NARS

    M2.25 Lanai · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads about the same · listed neutral

  12. Cover FX

    G50 · Power Play Foundation

    Likely close Swatch reads about the same · listed warm

  13. jane iredale

    M3 · Beyond Matte Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  14. Smith & Cult

    260 Warm · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed warm

  15. Wet n Wild

    Shell Bisque · PhotoFocus Stick Foundation

    Likely close Swatch reads about the same

  16. Tom Ford

    7.7 Honey · Traceless Foundation Stick

    Likely close Swatch reads about the same

  17. ZOEVA

    220W Glorious · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed warm

  18. Morphe

    Hint of Toffee · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed neutral-cool

  19. UOMA Beauty

    T2W Honey Honey · Say What?! Foundation

    Likely close Swatch reads about the same · listed olive

  20. It Cosmetics

    Neutral Tan · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads about the same · listed neutral

  21. Revlon

    310 Warm Golden · ColorStay Makeup For Combo/Oily Skin

    Likely close Swatch reads about the same · listed warm

  22. Sephora Collection

    Honey · Perfection Mist Airbrush Foundation

    Likely close Swatch reads about the same · listed neutral

  23. Bobbi Brown

    Cool Golden · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  24. Ulta Beauty

    Tan Dark Cool · Mineral Powder Foundation

    Likely close Swatch reads about the same · listed cool

  25. Too Faced

    Seashell · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed cool

  26. MAC

    NC40 · Studio Waterweight SPF 30 Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  27. Maybelline

    230 Natural Buff · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  28. Armani Beauty

    5.75 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

  29. Haus Labs

    175 Light · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  30. Tarte

    27H light-medium honey · face tape foundation

    Likely close Swatch reads about the same · listed warm

  31. Clinique

    CN 52 Neutral · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed neutral

  32. Shiseido

    410 · Synchro Skin Self-Refreshing Foundation SPF 30

    Likely close Swatch reads about the same

  33. Catrice

    010 Cool Cashmere · True Skin Hydrating Foundation

    Likely close Swatch reads about the same · listed cool

  34. Milani

    Natural · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads cooler

  35. Smashbox

    0.5 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Likely close Swatch reads warmer · listed cool

  36. J.Cat Beauty

    Soft Taupe · Skinsurance Max Coverage Silky Foundation

    Likely close Swatch reads lighter

  37. Kevyn Aucoin

    06 ST · Stripped Nude Skin Tint

    Likely close Swatch reads about the same

  38. Laura Mercier

    2C1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

    Likely close Swatch reads about the same · listed cool

  39. boscia

    Manhattan Beach · Skin Perfecting BB Cream Broad Spectrum SPF 30

    Likely close Swatch reads warmer · listed warm

  40. Il Makiage

    212-66080 80 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads deeper · listed warm

Closest shade in the other 63 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Adjustable Coverage Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.