Too Faced

Snow in other brands

Born This Way Matte 24 Hour Foundation · Liquid and cream

Depth: Lighter than 90% of the shades in our data
Undertone: Listed as neutral-cool from its retail listing
Swatch: Reads cooler than most shades this deep #fcc9ac
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Wander Beauty Tan in Wanderlust Powder Foundation (likely close). In all, 152 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Wander Beauty

Tan · Wanderlust Powder Foundation

Likely close Swatch reads about the same · listed olive
Huda Beauty

315B · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed cool
Too Faced

Almond · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

Likely close Swatch reads about the same · listed warm
Natasha Denona

RN3 - Light Rosy Neutral · Hy-Glam Serum Foundation

Likely close Swatch reads about the same · listed neutral-cool
Haus Labs

130 Light · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed cool
Make Up For Ever

Y315 · Matte Velvet Skin Blurring Powder Foundation

Likely close Swatch reads about the same · listed olive
KVD Vegan Beauty

42 Light N · Lock-It Foundation

Likely close Swatch reads about the same · listed neutral
Revlon

110 Ivory · ColorStay Makeup For Combo/Oily Skin

Likely close Swatch reads about the same
Cover FX

G30 · Power Play Foundation

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Neutral Sand · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed neutral
bareMinerals

01 Fair · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed neutral-warm
Milani

Porcelain · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

Likely close Swatch reads about the same
Dior

020 Light Beige · Diorskin Forever Undercover Foundation

Likely close Swatch reads about the same · listed neutral
Rare Beauty

150C · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed neutral
florence by mills

F010 · Like a Light Skin Tint

Likely close Swatch reads about the same · listed cool
MAC

NW20 · Pro Longwear Nourishing Waterproof Foundation

Likely close Swatch reads about the same · listed neutral-cool
L'Oréal

101 Classic Ivory · Infallible Pro-Matte Liquid Longwear Foundation

Likely close Swatch reads about the same
Makeup Revolution

F4 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads warmer · listed cool
Dr. Dennis Gross Skincare

Light/Medium · Instant Radiance Sun Defense Sunscreen Broad Spectrum SPF 40

Likely close Swatch reads about the same
Milk Makeup

Crème · Flex Foundation Stick

Likely close Swatch reads about the same · listed warm
J.Cat Beauty

Rose Beige · Skinsurance Max Coverage Silky Foundation

Likely close Swatch reads about the same
La Mer

220 Neutral · The Soft Fluid Long Wear Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Ulta Beauty

Light to Medium Cool · Adjustable Coverage Foundation

Likely close Swatch reads about the same · listed cool
Tarte

32H · SEA Water Foundation Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed warm
Bite Beauty

L35 · Changemaker Supercharged Micellar Foundation

Likely close Swatch reads about the same · listed warm
Pacifica

36CL Cool Light · Alight Clean Foundation

Likely close Swatch reads warmer · listed cool
Givenchy

P100 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed cool
Clinique

0.5 Breeze · Beyond Perfecting Powder Foundation + Concealer

Likely close Swatch reads about the same · listed neutral-cool
Juvia's Place

740 Marisol · I Am Magic Foundation

Likely close Swatch reads about the same · listed neutral
Smashbox

2.15 · Studio Skin 24 Hour Oil-Free Hydra Foundation

Likely close Swatch reads deeper · listed cool
PÜR

Golden Light · 4-In-1 Foundation Stick

Likely close Swatch reads warmer · listed warm
Becca Cosmetics

1C2 Ivory · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed cool
beautyblender

3.15 Cool · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed cool
ILIA

6 Ora · Super Serum Skin Tint SPF 40 Foundation

Likely close Swatch reads warmer · listed warm
Maybelline

122 Creamy Beige · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same
Morphe

Hint of Pecan · Morphe 2 Hint Hint Skin Tint

Likely close Swatch reads warmer · listed neutral-warm
Smith & Cult

130 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed neutral
Tom Ford

3.5 Ivory Rose · Traceless Foundation Stick

Likely close Swatch reads about the same
Laura Mercier

Dune · Silk Crème Moisturizing Photo Edition Foundation

Likely close Swatch reads about the same · listed neutral
NARS

L1 Oslo · Natural Radiant Longwear Foundation

Likely close Swatch reads about the same · listed cool

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Born This Way Matte 24 Hour Foundation

Swan (lighter)
Ivory (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.