Foundation Shades

Too Faced

Ivory in other brands

Born This Way Matte 24 Hour Foundation · Liquid and cream

Depth
Lighter than 86% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads in between warm and cool #fdc396
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Smashbox 2.16 in Studio Skin 24 Hour Oil-Free Hydra Foundation (likely close). In all, 143 ranges have a likely-close shade and 99 brands have one worth trying.

Closest shade in each brand

The 40 closest of 99 brands. The other 59 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Smashbox

    2.16 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed warm

  2. Estée Lauder

    4C1 Outdoor Beige · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed cool

  3. Clinique

    WN 04 Bone · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed neutral-warm

  4. Dior

    031 Sand · Diorskin Forever Undercover Foundation

    Likely close Swatch reads about the same · listed warm

  5. It Cosmetics

    Medium · Celebration Full Coverage Powder Foundation

    Likely close Swatch reads about the same

  6. KVD Vegan Beauty

    43 Light W · Lock-It Foundation

    Likely close Swatch reads about the same · listed warm

  7. Makeup Revolution

    F8 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  8. J.Cat Beauty

    Custard · Skinsurance Max Coverage Silky Foundation

    Likely close Swatch reads about the same

  9. bareMinerals

    03 Buttercream · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

    Likely close Swatch reads about the same · listed warm

  10. Maybelline

    125 Nude Beige · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  11. Natasha Denona

    Y4 - Light Yellow · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed warm

  12. Huda Beauty

    350G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed warm

  13. Laura Mercier

    4 · Smooth Finish Foundation Powder

    Likely close Swatch reads about the same · listed neutral-warm

  14. Revlon

    460 Macadamia · ColorStay Makeup For Normal/Dry Skin

    Likely close Swatch reads about the same

  15. Wet n Wild

    Shell Ivory · PhotoFocus Stick Foundation

    Likely close Swatch reads about the same

  16. MAC

    NW13 · Studio Fix Soft Matte Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  17. CoverGirl

    L10 Fair Porcelain · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads warmer

  18. Lancôme

    340 Versatile Nu III · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

  19. Exa

    420 Annica · High Fidelity Foundation

    Likely close Swatch reads warmer · listed neutral-warm

  20. NARS

    M2 Santa Fe · Sheer Glow Foundation

    Likely close Swatch reads about the same · listed neutral

  21. Bobbi Brown

    2.5 Warm Sand · Skin Weightless Powder Foundation

    Likely close Swatch reads about the same · listed warm

  22. Winky Lux

    Medium · Diamond Powder Foundation

    Likely close Swatch reads cooler

  23. Dose Of Colors

    114 Light · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed warm

  24. Tom Ford

    5.7 Dune · Traceless Foundation Stick

    Likely close Swatch reads warmer

  25. Hourglass

    Buff · Immaculate Liquid Powder Foundation

    Likely close Swatch reads about the same · listed warm

  26. ILIA

    6 Ora · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads about the same · listed warm

  27. jane iredale

    M6 · Beyond Matte Liquid Foundation

    Likely close Swatch reads warmer · listed warm

  28. Charlotte Tilbury

    7 COOL · Airbrush Flawless Foundation

    Likely close Swatch reads deeper · listed cool

  29. Fenty Beauty

    210 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads deeper

  30. Pacifica

    31CL Cool Light · Alight Clean Foundation

    Likely close Swatch reads about the same · listed cool

  31. Morphe

    Hint of Almond · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed neutral

  32. Milk Makeup

    Medium Light · Blur Liquid Matte Foundation

    Likely close Swatch reads about the same · listed warm

  33. Shiseido

    220 Linen · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  34. Il Makiage

    212-66050 50 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads deeper · listed warm

  35. Ulta Beauty

    Medium to Tan Warm · Adjustable Coverage Foundation

    Likely close Swatch reads deeper · listed warm

  36. Catrice

    002 Neutral Ivory · True Skin Hydrating Foundation

    Likely close Swatch reads about the same · listed neutral

  37. Lorac

    06 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads warmer · listed warm

  38. florence by mills

    F020 · Like a Light Skin Tint

    Likely close Swatch reads deeper · listed neutral

  39. Milani

    Golden Shell · Screen Queen Foundation

    Likely close Swatch reads warmer · listed warm

  40. Rare Beauty

    200C · Liquid Touch Weightless Foundation

    Likely close Swatch reads deeper · listed cool

Closest shade in the other 59 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Born This Way Matte 24 Hour Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.