Too Faced

Cocoa in other brands

Born This Way Foundation · Liquid and cream

Depth

Lighter than 19% of the shades in our data

Undertone

Listed as neutral from its retail listing

Swatch

Reads cooler than most shades this deep #9e6c5d

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Milk Makeup Hazelnut in Flex Foundation Stick (likely close). In all, 56 ranges have a likely-close shade and 93 brands have one worth trying.

Closest shade in each brand

The 40 closest of 93 brands. The other 53 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Milk Makeup

   Hazelnut · Flex Foundation Stick

   Likely close Swatch reads about the same · listed cool

2. Bite Beauty

   D175 · Changemaker Supercharged Micellar Foundation

   Likely close Swatch reads about the same · listed neutral

3. Sephora Collection

   59 Mahogany · 10 Hour Wear Perfection Foundation

   Likely close Swatch reads about the same · listed neutral

4. Bobbi Brown

   Chestnut · Skin Long-Wear Fluid Powder Foundation SPF 20

   Likely close Swatch reads about the same · listed cool

5. NARS

   Khartoum · All Day Luminous Weightless Foundation

   Likely close Swatch reads about the same · listed cool

6. Fenty Beauty

   460 · Pro Filt'r Hydrating Longwear Foundation

   Likely close Swatch reads warmer · listed cool

7. Make Up For Ever

   R530 · Ultra HD Invisible Cover Stick Foundation

   Likely close Swatch reads warmer · listed cool

8. ColourPop

   200N Deep Dark · Pretty Fresh Foundation

   Likely close Swatch reads warmer · listed neutral

9. Shiseido

   530 Henna · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

   Likely close Swatch reads about the same · listed neutral

10. Josie Maran

    RG80 Magical · Vibrancy Argan Oil Foundation Fluid

    Likely close Swatch reads warmer · listed neutral-cool

11. jane iredale

    Mahogany · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads warmer · listed neutral

12. Jouer Cosmetics

    Carob · Essential High Coverage Crème Foundation

    Likely close Swatch reads about the same

13. bareMinerals

    10 Sienna · COMPLEXION RESCUE Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30

    Likely close Swatch reads about the same · listed cool

14. Yves Saint Laurent

    B80 · Touche Eclat Le Teint Radiant Liquid Foundation

    Likely close Swatch reads warmer · listed cool

15. ILIA

    16 Pavones · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads about the same · listed warm

16. Pretty Vulgar

    Skin Candy · Cool AF Lava Water Foundation

    Likely close Swatch reads about the same · listed olive

17. Natasha Denona

    96NR · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads deeper · listed neutral-cool

18. Dior

    8 Neutral · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed neutral

19. Charlotte Tilbury

    12 · Magic Foundation

    Likely close Swatch reads lighter · listed neutral-cool

20. Too Faced

    Cocoa · Born This Way Pressed Powder Foundation

    Likely close Swatch reads warmer · listed neutral

21. Tarte

    Rich · BB Tinted Treatment 12-Hour Primer Broad Spectrum SPF 30 Sunscreen

    Likely close Swatch reads warmer

22. rms beauty

    99 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads about the same

23. Origins

    720 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads warmer · listed warm

24. Huda Beauty

    590R · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed cool

25. Tom Ford

    10.0 Chestnut · Traceless Foundation Stick

    Likely close Swatch reads about the same

26. Anastasia Beverly Hills

    Fawn · Stick Foundation

    Likely close Swatch reads about the same

27. Cover FX

    P110 · Pressed Mineral Foundation

    Likely close Swatch reads warmer · listed cool

28. Givenchy

    P400 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads cooler · listed cool

29. Ulta Beauty

    Dark Neutral · Adjustable Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

30. Laura Mercier

    Truffle · Silk Crème Moisturizing Photo Edition Foundation

    Likely close Swatch reads about the same · listed neutral

31. Nudestix

    10 Deep · Nudies Tinted Blur Stick

    Likely close Swatch reads much cooler · listed neutral

32. COOLA

    Medium/Dark · Rōsilliance Organic BB+ Cream SPF 30

    Likely close Swatch reads lighter

33. Wander Beauty

    Deep · Nude Illusion Liquid Foundation

    Likely close Swatch reads cooler

34. Clinique

    CN 117 Carob · Beyond Perfecting Foundation + Concealer

    Likely close Swatch reads much warmer · listed neutral-cool

35. Maybelline

    358 Latte · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads warmer

36. Juice Beauty

    26 Tawny · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads much warmer · listed cool

37. VDL

    A07 Cool Rich Brown · Perfect Lasting Foundation

    Likely close Swatch reads much warmer · listed cool

38. Kevyn Aucoin

    16 Deep EF · The Etherealist Foundation

    Likely close Swatch reads deeper and warmer · listed warm

39. florence by mills

    D170 · Like a Light Skin Tint

    Likely close Swatch reads warmer · listed warm

40. Hourglass

    Chestnut · Immaculate Liquid Powder Foundation

    Worth sampling Swatch reads much warmer · listed warm

Closest shade in the other 53 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Antonym Dark
• Armani Beauty 11.75
• Au Naturale Cali
• Beauty Bakerie 319 Neutral
• beautyblender 4.00 Neutral/Olive
• Becca Cosmetics 4C2 Sepia
• Benefit Cosmetics Shade 11
• Black Up 12 HC
• BLK/OPL Heavenly Honey
• boscia Newport
• Burt's Bees Chestnut
• Catrice 080 Caramel Beige
• CoverGirl 2 Deep Golden
• Dermablend 72N
• Dose Of Colors 128 Medium Tan
• Dr. Jart+ Deep
• e.l.f. Cosmetics Sienna
• Elcie Cosmetics Warm Ivory
• Estée Lauder 5N2 Amber Honey
• Exa 190
• Gucci 430C
• Guerlain 06N
• Haus Labs 400 Medium Deep
• Il Makiage 212-66165 165
• It Cosmetics Deep
• J.Cat Beauty Royal Bonbon
• Juvia's Place 300 Gabon
• Kosas 08 Tone
• KVD Vegan Beauty 195 Deep
• L'Oréal 113 Brown Suede
• La Mer 52 Warm Honey
• Lancôme 13C
• Lawless Heat
• Lorac 21
• MAC NW33
• Makeup Revolution F12.7
• Milani Walnut
• Morphe Hint of Truffle
• NYX Professional Makeup Warm Carmel
• Ofra Cosmetics 8
• Pat McGrath Labs 22 Medium Deep
• Perricone MD Tan
• Physicians Formula Medium
• PÜR DN7 Cocoa
• Rare Beauty 440C
• Revlon 420 Mahogany
• Smashbox 4.2
• Smith & Cult 420 Cool
• surratt beauty 12 Surreal Skin
• The Ordinary 3.2 R
• UOMA Beauty T3N Brown Sugar
• Urban Decay 90WO
• Wet n Wild Cocoa

Filter every range in the shade finder

Next to it in Born This Way Foundation

• Butter Pecan (lighter)
• Chai (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.