Foundation Shades

Milk Makeup

Hazelnut in other brands

Flex Foundation Stick · Stick

Depth
Lighter than 18% of the shades in our data
Undertone
Listed as cool from its retail listing
Swatch
Reads cooler than most shades this deep #9c6c5e
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Too Faced Cocoa in Born This Way Foundation (likely close). In all, 52 ranges have a likely-close shade and 90 brands have one worth trying.

Closest shade in each brand

The 40 closest of 90 brands. The other 50 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Too Faced

    Cocoa · Born This Way Foundation

    Likely close Swatch reads about the same · listed neutral

  2. Bobbi Brown

    Chestnut · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  3. Bite Beauty

    D175 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads about the same · listed neutral

  4. Sephora Collection

    59 Mahogany · 10 Hour Wear Perfection Foundation

    Likely close Swatch reads about the same · listed neutral

  5. ColourPop

    200N Deep Dark · Pretty Fresh Foundation

    Likely close Swatch reads warmer · listed neutral

  6. Shiseido

    530 Henna · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  7. Make Up For Ever

    R530 · Ultra HD Invisible Cover Stick Foundation

    Likely close Swatch reads warmer · listed cool

  8. Fenty Beauty

    460 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads warmer · listed cool

  9. NARS

    Khartoum · All Day Luminous Weightless Foundation

    Likely close Swatch reads about the same · listed cool

  10. Pretty Vulgar

    Skin Candy · Cool AF Lava Water Foundation

    Likely close Swatch reads about the same · listed olive

  11. Milk Makeup

    Toffee · Blur Liquid Matte Foundation

    Likely close Swatch reads about the same · listed warm

  12. Josie Maran

    RG80 Magical · Vibrancy Argan Oil Foundation Fluid

    Likely close Swatch reads warmer · listed neutral-cool

  13. Yves Saint Laurent

    B80 · Touche Eclat Le Teint Radiant Liquid Foundation

    Likely close Swatch reads warmer · listed cool

  14. jane iredale

    Mahogany · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads warmer · listed neutral

  15. Huda Beauty

    590R · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed cool

  16. bareMinerals

    10 Sienna · COMPLEXION RESCUE Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30

    Likely close Swatch reads lighter · listed cool

  17. Jouer Cosmetics

    Carob · Essential High Coverage Crème Foundation

    Likely close Swatch reads about the same

  18. Natasha Denona

    96NR · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  19. ILIA

    16 Pavones · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads about the same · listed warm

  20. Charlotte Tilbury

    12 · Magic Foundation

    Likely close Swatch reads lighter · listed neutral-cool

  21. Laura Mercier

    Truffle · Silk Crème Moisturizing Photo Edition Foundation

    Likely close Swatch reads about the same · listed neutral

  22. Tarte

    61H · SEA Water Foundation Broad Spectrum SPF 15

    Likely close Swatch reads warmer · listed warm

  23. Anastasia Beverly Hills

    Fawn · Stick Foundation

    Likely close Swatch reads about the same

  24. Origins

    720 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads warmer · listed warm

  25. Dior

    8 Neutral · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed neutral

  26. Nudestix

    10 Deep · Nudies Tinted Blur Stick

    Likely close Swatch reads much cooler · listed neutral

  27. rms beauty

    99 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads about the same

  28. Wander Beauty

    Deep · Nude Illusion Liquid Foundation

    Likely close Swatch reads lighter and cooler

  29. Tom Ford

    10.0 Chestnut · Traceless Foundation Stick

    Likely close Swatch reads about the same

  30. Kevyn Aucoin

    16 Deep EF · The Etherealist Foundation

    Likely close Swatch reads deeper and warmer · listed warm

  31. Cover FX

    P110 · Pressed Mineral Foundation

    Likely close Swatch reads warmer · listed cool

  32. Givenchy

    P400 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  33. COOLA

    Medium/Dark · Rōsilliance Organic BB+ Cream SPF 30

    Likely close Swatch reads lighter

  34. VDL

    A07 Cool Rich Brown · Perfect Lasting Foundation

    Likely close Swatch reads much warmer · listed cool

  35. Ulta Beauty

    Dark Neutral · Adjustable Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  36. Clinique

    CN 117 Carob · Beyond Perfecting Foundation + Concealer

    Likely close Swatch reads much warmer · listed neutral-cool

  37. Hourglass

    Chestnut · Immaculate Liquid Powder Foundation

    Likely close Swatch reads much warmer · listed warm

  38. Juice Beauty

    26 Tawny · PHYTO-PIGMENTS Flawless Serum Foundation

    Worth sampling Swatch reads much warmer · listed cool

  39. florence by mills

    D170 · Like a Light Skin Tint

    Worth sampling Swatch reads warmer · listed warm

  40. CoverGirl

    2 Deep Golden · Full Spectrum Matte Ambition All Day Foundation

    Worth sampling Swatch reads much warmer · listed warm

Closest shade in the other 50 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Flex Foundation Stick

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.