Tarte

12N fair neutral in other brands

Shape Tape Pressed Powder Foundation · Liquid and cream

Depth: Lighter than 95% of the shades in our data
Undertone: Listed as neutral on the brand's website
Swatch: Reads in between warm and cool #f8d7b8
Data: Tarte's own website, October 2026 (how we collect it)

This shade is lighter than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is Beauty Bakerie 355 Warm in InstaBake Aqua Glass Foundation (likely close). In all, 240 ranges have a likely-close shade and 108 brands have one worth trying.

Closest shade in each brand

The 40 closest of 108 brands. The other 68 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Beauty Bakerie

355 Warm · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed warm
Milani

Warm Nude · Screen Queen Foundation

Likely close Swatch reads about the same · listed warm
Essence

50 · Silky Cushion Foundation

Likely close Swatch reads about the same
Too Faced

Swan · Born This Way Undetectable Medium-to-Full Coverage Foundation

Likely close Swatch reads about the same · listed neutral
bareMinerals

1.5 Birch · COMPLEXION RESCUE Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30

Likely close Swatch reads about the same · listed warm
L'Oréal

100 Neutral · Infallible Cushion Foundation

Likely close Swatch reads about the same · listed neutral
Maybelline

120 · Super Stay Up to 24HR Hybrid Powder-Foundation

Likely close Swatch reads about the same · listed neutral
Dose Of Colors

104 Fair · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Warm Beige · Skin Long-Wear Fluid Powder Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Shiseido

210 · Synchro Skin Self-Refreshing Foundation SPF 30

Likely close Swatch reads about the same · listed warm
Makeup Revolution

F1 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Pacifica

39CF Cool Fair · Alight Clean Foundation

Likely close Swatch reads about the same · listed cool
Flower Beauty

L1 Porcelain · Light Illusion Liquid Foundation

Likely close Swatch reads about the same
Givenchy

N98 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Dior

1 Warm · BACKSTAGE Face & Body Foundation

Likely close Swatch reads about the same · listed warm
Lancôme

205 Versatile Neutrale II · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

Likely close Swatch reads about the same
NARS

L3.25 Lima · Natural Matte Longwear Foundation

Likely close Swatch reads about the same · listed neutral
Benefit Cosmetics

Shade 2 Light Warm · Hello Happy Flawless Brightening Foundation SPF 15

Likely close Swatch reads about the same · listed warm
KIKO Milano

01 Morning Light Alabaster · Matte Diaries Triple Wear Face Multitasker

Likely close Swatch reads about the same
Cover FX

G10 · Pressed Mineral Foundation

Likely close Swatch reads about the same · listed warm
Estée Lauder

3C1 Dusk · Double Wear Stay In Place Matte Powder Foundation

Likely close Swatch reads about the same · listed neutral
jane iredale

Bisque · Liquid Minerals A Foundation

Likely close Swatch reads about the same · listed warm
Charlotte Tilbury

2 NEUTRAL · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed neutral
Kevyn Aucoin

02 Light EF · Foundation Balm

Likely close Swatch reads about the same
Urban Decay

30WY · Stay Naked The Fix Powder Foundation

Likely close Swatch reads about the same · listed warm
Smashbox

1.05 · Studio Skin 24 Hour Oil-Free Hydra Foundation

Likely close Swatch reads about the same · listed olive
Tarte

12N fair neutral · Shape Tape Cloud Coverage

Likely close Swatch reads about the same · listed neutral
La Mer

230 Light Ochre · The Soft Fluid Long Wear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Fenty Beauty

185 · Pro Filt'r Soft Matte Longwear Foundation

Likely close Swatch reads about the same
J.Cat Beauty

Bisque · Skinsurance Max Coverage Silky Foundation

Likely close Swatch reads cooler
Natasha Denona

41WY · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed warm
W3LL People

Pale Ivory · Narcissist Foundation Stick

Likely close Swatch reads about the same · listed neutral-warm
Ulta Beauty

Medium Cool · Moisturizing Foundation Stick

Likely close Swatch reads about the same · listed cool
Clarins

100.4N · Skin Illusion Full Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Huda Beauty

240N · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed neutral
Il Makiage

212-88010 10 · After Party Full Coverage Foundation

Likely close Swatch reads about the same · listed cool
Revlon

150 Buff · ColorStay Full Cover Foundation

Likely close Swatch reads warmer
MAC

NW10 · Studio Fix Powder Plus Foundation

Likely close Swatch reads about the same · listed neutral-cool
Milk Makeup

Porcelain · Flex Foundation Stick

Likely close Swatch reads cooler · listed neutral
Pat McGrath Labs

5 Light · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed neutral-warm

Closest shade in the other 68 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Shape Tape Pressed Powder Foundation

16B fair-light beige (deeper)

Colours come from Tarte's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.