Foundation Shades

Tarte

12B in other brands

SEA Water Foundation Broad Spectrum SPF 15 · Liquid and cream

Depth
Lighter than 95% of the shades in our data
Undertone
Listed as cool from its retail listing
Swatch
Reads cooler than most shades this deep #f5d8cc
Data
Retailer swatch, January 2021 (how we collect it)

This shade is lighter than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is Make Up For Ever R230 in Ultra HD Invisible Cover Stick Foundation (likely close). In all, 95 ranges have a likely-close shade and 99 brands have one worth trying.

Closest shade in each brand

The 40 closest of 99 brands. The other 59 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Make Up For Ever

    R230 · Ultra HD Invisible Cover Stick Foundation

    Likely close Swatch reads about the same · listed warm

  2. Tarte

    Medium · Amazonian Clay BB Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen

    Likely close Swatch reads about the same · listed cool

  3. Natasha Denona

    22 RLight · Foundation X+

    Likely close Swatch reads about the same · listed cool

  4. Sephora Collection

    2 Silk · Matte Perfection Tinted Moisturizer

    Likely close Swatch reads about the same

  5. L'Oréal

    C0.5, Light · True Match Super-Blendable Foundation

    Likely close Swatch reads about the same

  6. NYX Professional Makeup

    Light Porcelain · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads cooler · listed cool

  7. Cover FX

    P10 · Pressed Mineral Foundation

    Likely close Swatch reads about the same · listed cool

  8. bareMinerals

    01 Opal · COMPLEXION RESCUE Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30

    Likely close Swatch reads about the same · listed cool

  9. Wander Beauty

    Fair · Nude Illusion Liquid Foundation

    Likely close Swatch reads warmer

  10. Koh Gen Do

    12 · Aqua Foundation

    Likely close Swatch reads deeper · listed cool

  11. ILIA

    Sable · True Skin Serum Foundation

    Likely close Swatch reads warmer · listed neutral-warm

  12. Dior

    2 Cool Rosy · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads warmer · listed cool

  13. La Mer

    12 Neutral Ivory · The Luminous Lifting Cushion Foundation SPF 20 + Refill

    Likely close Swatch reads about the same · listed neutral

  14. Bobbi Brown

    2.5 Warm Sand · Skin Foundation SPF 15

    Likely close Swatch reads warmer · listed warm

  15. Pat McGrath Labs

    2 Light · Sublime Perfection Foundation

    Likely close Swatch reads warmer · listed warm

  16. W3LL People

    Medium Neutral · Bio Base Pressed Foundation

    Likely close Swatch reads about the same · listed neutral

  17. NARS

    Oslo · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed cool

  18. Maybelline

    Natural Ivory · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads warmer

  19. Nudestix

    1.5 Nude · Tinted Cover Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  20. Ulta Beauty

    Light Neutral · Adjustable Coverage Foundation

    Likely close Swatch reads warmer · listed neutral

  21. ColourPop

    33C Light · Pretty Fresh Foundation

    Likely close Swatch reads warmer · listed cool

  22. Beauty Bakerie

    353 Cool · InstaBake Aqua Glass Foundation

    Likely close Swatch reads warmer · listed cool

  23. rms beauty

    00 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads warmer

  24. Fenty Beauty

    120 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads much warmer · listed neutral

  25. Too Faced

    Seashell · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

    Likely close Swatch reads about the same · listed cool

  26. Benefit Cosmetics

    1 · Mini Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  27. Estée Lauder

    2C3 Fresco · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads lighter and warmer · listed cool

  28. Tom Ford

    0.5 Porcelain · Traceless Foundation Stick

    Likely close Swatch reads warmer

  29. Hourglass

    Vanilla · Illusion Hyaluronic Skin Tint

    Likely close Swatch reads much warmer · listed cool

  30. Milk Makeup

    Snow · Flex Foundation Stick

    Likely close Swatch reads warmer · listed cool

  31. Yves Saint Laurent

    B10 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads much warmer · listed neutral

  32. Josie Maran

    RG5 Dynamic · Vibrancy Argan Oil Foundation Fluid

    Likely close Swatch reads deeper and cooler · listed neutral

  33. PÜR

    Light Porcelain · 4-In-1 Foundation Stick

    Likely close Swatch reads much warmer · listed neutral

  34. Revlon

    110 Ivory · ColorStay Full Cover Foundation

    Likely close Swatch reads lighter and much warmer

  35. Clinique

    CN 02 Breeze · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads deeper and warmer

  36. Rare Beauty

    110N · Liquid Touch Weightless Foundation

    Likely close Swatch reads much warmer · listed neutral-warm

  37. Huda Beauty

    200B · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads much warmer · listed cool

  38. Laura Mercier

    Vanille Ivory · Silk Crème Moisturizing Photo Edition Foundation

    Likely close Swatch reads warmer · listed cool

  39. Dose Of Colors

    105 Fair · Meet Your Hue Foundation

    Likely close Swatch reads lighter and much warmer · listed neutral-warm

  40. Morphe

    Hint of Marshmallow · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads lighter and warmer · listed neutral

Closest shade in the other 59 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in SEA Water Foundation Broad Spectrum SPF 15

  • 8S (lighter)
  • 12N (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.