Foundation Shades

Tarte

27B light-medium beige in other brands

Amazonian Clay Powder Foundation · Powder

Depth
Lighter than 54% of the shades in our data
Undertone
Listed as cool on the brand's website
Swatch
Reads cooler than most shades this deep #e39e77
Data
Tarte's own website, October 2026 (how we collect it)

The closest shade in another brand is Dior 025 Apricot Beige in Dreamskin Fresh & Perfect Cushion Broad Spectrum SPF 50 (likely close). In all, 210 ranges have a likely-close shade and 111 brands have one worth trying.

Closest shade in each brand

The 40 closest of 111 brands. The other 71 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Dior

    025 Apricot Beige · Dreamskin Fresh & Perfect Cushion Broad Spectrum SPF 50

    Likely close Swatch reads about the same · listed warm

  2. Maybelline

    130 · Lifter Plump & Glow Foundation

    Likely close Swatch reads about the same

  3. Il Makiage

    212-66080 80 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed warm

  4. KIKO Milano

    60 Pink Beige · Full Coverage Blurring Powder Foundation

    Likely close Swatch reads about the same · listed cool

  5. Too Faced

    Warm Sand · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

    Likely close Swatch reads about the same · listed warm

  6. Ulta Beauty

    Tan to Deep Warm · Adjustable Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  7. Smith & Cult

    290 Warm · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed warm

  8. Natasha Denona

    RP6 - Tan Rosy Peach · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral

  9. bareMinerals

    2C Fairly Medium · Blemish Rescue Salicylic Acid Loose Powder Foundation

    Likely close Swatch reads about the same · listed cool

  10. KVD Vegan Beauty

    52 Medium W · Lock-It Foundation

    Likely close Swatch reads about the same · listed warm

  11. It Cosmetics

    Rich · Celebration Foundation Illumination

    Likely close Swatch reads about the same

  12. Cover FX

    G50 · Power Play Foundation

    Likely close Swatch reads about the same · listed warm

  13. ILIA

    13 Kamari · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads about the same · listed warm

  14. MAC

    NW30 · Pro Longwear Nourishing Waterproof Foundation

    Likely close Swatch reads about the same · listed cool

  15. Bobbi Brown

    Cool Golden · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  16. L'Oréal

    W6, Medium · True Match Super-Blendable Foundation

    Likely close Swatch reads about the same

  17. COOLA

    Golden · Rōsilliance Organic BB+ Cream SPF 30

    Likely close Swatch reads about the same · listed warm

  18. Sisley Paris

    3W2 Hazel · Phyto-Teint Ultra Eclat

    Likely close Swatch reads about the same · listed warm

  19. Tarte

    Medium · BB Tinted Treatment 12-Hour Primer Broad Spectrum SPF 30 Sunscreen

    Likely close Swatch reads about the same

  20. Clarins

    110N · Skin Illusion Natural Hydrating Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  21. Make Up For Ever

    Y535 · Matte Velvet Skin Blurring Powder Foundation

    Likely close Swatch reads about the same · listed warm

  22. L.A. Girl

    Porcelain · Pro Coverage Liquid Foundation

    Likely close Swatch reads about the same

  23. Milk Makeup

    Golden Honey · Blur Liquid Matte Foundation

    Likely close Swatch reads about the same · listed warm

  24. CoverGirl

    40 - Medium · Simply Ageless Skin Perfector Essence

    Likely close Swatch reads about the same

  25. Max Factor

    C85 Caramel · Facefinity All Day Flawless 3 in 1 Foundation

    Likely close Swatch reads about the same

  26. Lancôme

    260 Bisque N · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads about the same

  27. Charlotte Tilbury

    7 MEDIUM · Unreal Skin Sheer Glow Tint Hydrating Foundation Stick

    Likely close Swatch reads about the same · listed warm

  28. Armani Beauty

    5.75 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

  29. UOMA Beauty

    T2W Honey Honey · Say What?! Foundation

    Likely close Swatch reads about the same · listed olive

  30. Yves Saint Laurent

    B70 · Touche Eclat All-In-One Glow Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  31. Rare Beauty

    330N · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral

  32. Revlon

    330 Natural Tan · ColorStay Full Cover Foundation

    Likely close Swatch reads warmer

  33. Sephora Collection

    23.5 P · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed cool

  34. Gucci

    270C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed cool

  35. Fenty Beauty

    320 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed cool

  36. Dose Of Colors

    121 Light Medium · Meet Your Hue Foundation

    Likely close Swatch reads deeper · listed cool

  37. NARS

    M2.25 Lanai · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads about the same · listed neutral

  38. Clinique

    WN 48 Oat · Beyond Perfecting Foundation + Concealer

    Likely close Swatch reads about the same · listed neutral-warm

  39. Koh Gen Do

    301 · Aqua Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  40. J.Cat Beauty

    Medium Beige · Aquasurance Compact Foundation

    Likely close Swatch reads warmer

Closest shade in the other 71 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Amazonian Clay Powder Foundation

Colours come from Tarte's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.