It Cosmetics

Rich in other brands

Celebration Foundation Illumination · Liquid and cream

Depth: Lighter than 50% of the shades in our data
Undertone: Not listed
Swatch: Reads cooler than most shades this deep #e59a70
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Dior 045 Hazel Beige in Diorskin Forever Undercover Foundation (likely close). In all, 111 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Dior

045 Hazel Beige · Diorskin Forever Undercover Foundation

Likely close Swatch reads about the same · listed neutral
Ulta Beauty

Tan to Deep Warm · Adjustable Coverage Foundation

Likely close Swatch reads about the same · listed warm
Natasha Denona

RP6 - Tan Rosy Peach · Hy-Glam Serum Foundation

Likely close Swatch reads about the same · listed neutral
Il Makiage

212-66080 80 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed warm
Too Faced

Warm Sand · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

Likely close Swatch reads about the same · listed warm
MAC

NW25 · Pro Longwear Nourishing Waterproof Foundation

Likely close Swatch reads about the same · listed cool
Milk Makeup

Golden Honey · Blur Liquid Matte Foundation

Likely close Swatch reads about the same · listed warm
Smith & Cult

290 Warm · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed warm
Dose Of Colors

121 Light Medium · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed cool
L'Oréal

W6, Medium · True Match Super-Blendable Foundation

Likely close Swatch reads about the same
It Cosmetics

Rich · Celebration Full Coverage Powder Foundation

Likely close Swatch reads about the same
Yves Saint Laurent

B70 · Touche Eclat All-In-One Glow Foundation

Likely close Swatch reads about the same · listed neutral-warm
Bobbi Brown

Cool Golden · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed neutral
bareMinerals

16 Sandstone · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed warm
Tarte

Light-Medium Beige · Amazonian Clay Full Coverage Airbrush Foundation

Likely close Swatch reads about the same · listed cool
COOLA

Golden · Rōsilliance Organic BB+ Cream SPF 30

Likely close Swatch reads about the same · listed warm
Rare Beauty

330N · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed neutral
KVD Vegan Beauty

52 Medium W · Lock-It Foundation

Likely close Swatch reads about the same · listed warm
J.Cat Beauty

Medium Beige · Aquasurance Compact Foundation

Likely close Swatch reads warmer
ILIA

13 Kamari · Super Serum Skin Tint SPF 40 Foundation

Likely close Swatch reads about the same · listed warm
UOMA Beauty

T3W Honey Honey · Say What?! Foundation

Likely close Swatch reads warmer · listed olive
Lancôme

260 Bisque N · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
Maybelline

322 Warm Honey · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads warmer · listed warm
NARS

Syracuse · Soft Matte Complete Foundation

Likely close Swatch reads deeper · listed warm
Cover FX

G50 · Power Play Foundation

Likely close Swatch reads about the same · listed warm
Revlon

330 Natural Tan · ColorStay Full Cover Foundation

Likely close Swatch reads warmer
Fenty Beauty

320 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed cool
Au Naturale

Lucia · Zero Gravity C2P Foundation

Likely close Swatch reads warmer · listed olive
Gucci

330W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads warmer · listed warm
Armani Beauty

7.75 · Power Fabric Longwear High Cover Foundation SPF 25

Likely close Swatch reads about the same · listed warm
Charlotte Tilbury

9 COOL · Airbrush Flawless Foundation

Likely close Swatch reads warmer · listed cool
Morphe

Hint of Cappuccino · Morphe 2 Hint Hint Skin Tint

Likely close Swatch reads deeper · listed neutral
L.A. Girl

Porcelain · Pro Coverage Liquid Foundation

Likely close Swatch reads about the same
Make Up For Ever

Y535 · Matte Velvet Skin Blurring Powder Foundation

Likely close Swatch reads about the same · listed warm
Koh Gen Do

301 · Aqua Foundation

Likely close Swatch reads about the same · listed neutral-warm
Catrice

030 Neutral Sand · True Skin Hydrating Foundation

Likely close Swatch reads about the same · listed neutral
Makeup Revolution

P14.5 · Conceal & Define Satte Matte Powder Foundation

Likely close Swatch reads warmer · listed neutral
jane iredale

M3 · Beyond Matte Liquid Foundation

Likely close Swatch reads lighter · listed warm
Wet n Wild

Shell Bisque · PhotoFocus Stick Foundation

Likely close Swatch reads lighter and warmer
Tom Ford

5.5 Bisque · Traceless Foundation Stick

Likely close Swatch reads about the same

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Celebration Foundation Illumination

Tan (lighter)
Deep (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.