CoverGirl

40 - Medium in other brands

Simply Ageless Skin Perfector Essence · Liquid and cream

Depth: Lighter than 58% of the shades in our data
Undertone: Not listed
Swatch: Reads cooler than most shades this deep #e8a275
Data: CoverGirl's own website, October 2026 (how we collect it)

The closest shade in another brand is Ulta Beauty Tan Dark Cool in Mineral Powder Foundation (likely close). In all, 206 ranges have a likely-close shade and 112 brands have one worth trying.

Closest shade in each brand

The 40 closest of 112 brands. The other 72 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Ulta Beauty

Tan Dark Cool · Mineral Powder Foundation

Likely close Swatch reads about the same · listed cool
bareMinerals

16 Sandstone · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed warm
Il Makiage

212-66065 65 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed warm
UOMA Beauty

T3W Honey Honey · Say What?! Foundation

Likely close Swatch reads about the same · listed olive
Dior

3 Warm Peach · Dior Airflash Spray Foundation

Likely close Swatch reads about the same · listed warm
jane iredale

M3 · Beyond Matte Liquid Foundation

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

52 Medium W · Lock-It Foundation

Likely close Swatch reads about the same · listed warm
Charlotte Tilbury

7 MEDIUM · Unreal Skin Sheer Glow Tint Hydrating Foundation Stick

Likely close Swatch reads about the same · listed warm
KIKO Milano

08 Golden Toffee · Skin Lover Refining Face Powder Foundation

Likely close Swatch reads about the same · listed warm
Wet n Wild

Shell Bisque · PhotoFocus Stick Foundation

Likely close Swatch reads about the same
L'Oréal

103 Natural Buff · Infallible Pro-Matte Liquid Longwear Foundation

Likely close Swatch reads about the same
Tarte

44N tan neutral · Shape Tape Pressed Powder Foundation

Likely close Swatch reads about the same · listed neutral
J.Cat Beauty

Medium Beige · Aquasurance Compact Foundation

Likely close Swatch reads about the same
Makeup Revolution

P14.5 · Conceal & Define Satte Matte Powder Foundation

Likely close Swatch reads about the same · listed neutral
MAC

NW22 · Studio Fix Soft Matte Foundation Stick

Likely close Swatch reads about the same · listed neutral
Smashbox

3.0 · Studio Skin 24 Hour Oil-Free Hydra Foundation

Likely close Swatch reads about the same · listed cool
It Cosmetics

Neutral Tan · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

Likely close Swatch reads about the same · listed neutral
Maybelline

300 · Instant Age Rewind Eraser Treatment Makeup

Likely close Swatch reads about the same
Too Faced

Natural Beige · Born This Way Undetectable Medium-to-Full Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Sisley Paris

3W2 Hazel · Phyto-Teint Ultra Eclat

Likely close Swatch reads about the same · listed warm
ZOEVA

220W Glorious · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads about the same · listed warm
Cover FX

G50 · Power Play Foundation

Likely close Swatch reads about the same · listed warm
Revlon

330 Natural Tan · ColorStay Full Cover Foundation

Likely close Swatch reads about the same
L.A. Girl

Porcelain · Pro Coverage Liquid Foundation

Likely close Swatch reads about the same
Clarins

108.5W · Skin Illusion Natural Hydrating Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Sephora Collection

30 P · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed cool
Lancôme

355 Bisque · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

Likely close Swatch reads about the same
Max Factor

W62 Warm Beige · Facefinity All Day Flawless 3 in 1 Foundation

Likely close Swatch reads about the same · listed warm
Estée Lauder

5C1 Rich Chestnut · Double Wear Stay In Place Matte Powder Foundation

Likely close Swatch reads about the same · listed cool
Natasha Denona

RP6 - Tan Rosy Peach · Hy-Glam Serum Foundation

Likely close Swatch reads about the same · listed neutral
CoverGirl

M50 Soft Tan · TruBlend Matte Made Liquid Foundation

Likely close Swatch reads warmer
Make Up For Ever

Y535 · Matte Velvet Skin Blurring Powder Foundation

Likely close Swatch reads about the same · listed warm
NARS

M3.75 Córdoba · Light Reflecting Advanced Skincare Foundation

Likely close Swatch reads about the same · listed neutral
Smith & Cult

290 Warm · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed warm
Au Naturale

Lucia · Zero Gravity C2P Foundation

Likely close Swatch reads about the same · listed olive
Tom Ford

7.7 Honey · Traceless Foundation Stick

Likely close Swatch reads about the same
Yves Saint Laurent

B70 · Touche Eclat All-In-One Glow Foundation

Likely close Swatch reads deeper · listed neutral-warm
Kosas

Light+ Cool 180 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed cool
Morphe

Hint of Honey · Morphe 2 Hint Hint Skin Tint

Likely close Swatch reads about the same · listed neutral-warm
Rare Beauty

330N · Liquid Touch Weightless Foundation

Likely close Swatch reads deeper · listed neutral

Closest shade in the other 72 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Simply Ageless Skin Perfector Essence

30 - Light/Medium (lighter)
45 - Medium Olive (deeper)

Colours come from CoverGirl's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.