Foundation Shades

Ulta Beauty

Fair To Light Cool in other brands

Youthful Glow Foundation Serum Drops · Liquid and cream

Depth
Lighter than 78% of the shades in our data
Undertone
Listed as cool from its name
Swatch
Reads in between warm and cool #eac09d
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Maybelline Warm Nude in Super Stay Longwear Liquid Foundation 30Hr Wear (likely close). In all, 242 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Maybelline

    Warm Nude · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads about the same · listed warm

  2. Gucci

    170W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed warm

  3. W3LL People

    Fair Golden · Narcissist Foundation Stick

    Likely close Swatch reads about the same · listed warm

  4. Shiseido

    360 · Synchro Skin Self-Refreshing Foundation SPF 30

    Likely close Swatch reads about the same · listed olive

  5. Urban Decay

    3.5 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  6. Tarte

    20S light sand · face tape foundation

    Likely close Swatch reads about the same · listed warm

  7. Milk Makeup

    Sand · Sunshine Skin Tint SPF 30

    Likely close Swatch reads about the same · listed warm

  8. Wander Beauty

    Fair Light · Wanderlust Powder Foundation

    Likely close Swatch reads about the same · listed warm

  9. MAC

    C5.5 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed warm

  10. Too Faced

    Nude · Born This Way Pressed Powder Foundation

    Likely close Swatch reads about the same · listed cool

  11. L'Oréal

    430 - Ivory Buff · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

  12. Fenty Beauty

    200 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  13. Kevyn Aucoin

    05 ST · Stripped Nude Skin Tint

    Likely close Swatch reads about the same

  14. NARS

    L4.5 Vienna · Sheer Glow Foundation

    Likely close Swatch reads about the same · listed cool

  15. ZOEVA

    060N Brave · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  16. Clinique

    Matte Beige · Superpowder Double Face Makeup

    Likely close Swatch reads about the same

  17. Revlon

    220 Natural Beige · ColorStay Full Cover Foundation

    Likely close Swatch reads about the same

  18. Exa

    470 Stefania · High Fidelity Foundation

    Likely close Swatch reads about the same · listed warm

  19. beautyblender

    3.10 Cool · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed cool

  20. Cover FX

    2 G Light · Custom Cover Drops

    Likely close Swatch reads about the same · listed warm

  21. Laura Mercier

    Buff · Flawless Fusion Ultra-Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  22. Armani Beauty

    5 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed neutral

  23. CoverGirl

    550 Light/Medium · Clean Fresh Skin Milk Foundation

    Likely close Swatch reads about the same

  24. Yves Saint Laurent

    B10 · Touche Eclat All-In-One Glow Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  25. Charlotte Tilbury

    4 COOL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed cool

  26. Almay

    100 Ivory · Clear Complexion Make Myself Clear Makeup

    Likely close Swatch reads about the same

  27. Tom Ford

    2.7 Vellum · Traceless Foundation Stick

    Likely close Swatch reads about the same

  28. Becca Cosmetics

    2W1 Vanilla · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  29. bareMinerals

    02 Vanilla · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

    Likely close Swatch reads about the same · listed neutral-warm

  30. surratt beauty

    3 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same · listed cool

  31. Guerlain

    03C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  32. Milani

    Nude Beige · Screen Queen Foundation

    Likely close Swatch reads about the same

  33. Makeup Revolution

    F7 · Conceal & Hydrate Foundation

    Likely close Swatch reads about the same · listed neutral

  34. Estée Lauder

    2W1 Dawn · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed warm

  35. jane iredale

    Warm Silk · Liquid Minerals A Foundation

    Likely close Swatch reads about the same · listed warm

  36. Bobbi Brown

    4.5 Warm Natural · Skin Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  37. e.l.f. Cosmetics

    0 Fair Neutral Warm · Halo Glow Liquid Filter

    Likely close Swatch reads about the same · listed neutral-warm

  38. UOMA Beauty

    T1W Fair Lady · Say What?! Foundation

    Likely close Swatch reads about the same · listed warm

  39. Ulta Beauty

    Light Warm · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  40. Flower Beauty

    M1 Natural Beige · Light Illusion Liquid Foundation

    Likely close Swatch reads about the same

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Youthful Glow Foundation Serum Drops

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.