Max Factor

40 - Light Ivory in other brands

Miracle Pure Skin-Improving Foundation · Liquid and cream

Depth

Lighter than 71% of the shades in our data

Undertone

Not listed

Swatch

Reads in between warm and cool #e5b38e

Data

Max Factor's own website, October 2026 (how we collect it)

The closest shade in another brand is L'Oréal Natural Buff in Infallible Pro-Glow Foundation (likely close). In all, 328 ranges have a likely-close shade and 111 brands have one worth trying.

Closest shade in each brand

The 40 closest of 111 brands. The other 71 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. L'Oréal

   Natural Buff · Infallible Pro-Glow Foundation

   Likely close Swatch reads about the same

2. Shiseido

   310 Silk · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

   Likely close Swatch reads about the same · listed neutral

3. Clinique

   WN 38 Sesame · Beyond Perfecting Foundation + Concealer

   Likely close Swatch reads about the same · listed neutral-warm

4. Huda Beauty

   405N · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

   Likely close Swatch reads about the same · listed neutral

5. Gucci

   160N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

   Likely close Swatch reads about the same · listed neutral

6. Ulta Beauty

   Light To Medium Cool · Complexion Crush Foundation

   Likely close Swatch reads about the same · listed cool

7. Tarte

   42S · SEA Water Foundation Broad Spectrum SPF 15

   Likely close Swatch reads about the same · listed warm

8. Almay

   200 Buff · Clear Complexion Make Myself Clear Makeup

   Likely close Swatch reads about the same

9. Max Factor

   W33 Crystal Beige · Facefinity All Day Flawless 3 in 1 Foundation

   Likely close Swatch reads about the same

10. Fenty Beauty

    280 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

11. Dior

    4 Warm · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed warm

12. Exa

    520 Joshua · High Fidelity Foundation

    Likely close Swatch reads about the same

13. Cover FX

    1 G Medium · Custom Cover Drops

    Likely close Swatch reads about the same · listed warm

14. Milk Makeup

    Sand · Flex Foundation Stick

    Likely close Swatch reads about the same · listed olive

15. Wet n Wild

    Soft Beige · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

16. Kosas

    Light Cool 150 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed cool

17. Maybelline

    118 · Lifter Plump & Glow Foundation

    Likely close Swatch reads about the same

18. bareMinerals

    04 Suede · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

    Likely close Swatch reads about the same · listed cool

19. Natasha Denona

    55Wr · Foundation X+

    Likely close Swatch reads about the same · listed neutral

20. Bobbi Brown

    Neutral Golden · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral-warm

21. Laura Mercier

    Cameo · Flawless Lumière Radiance-Perfecting Foundation

    Likely close Swatch reads about the same · listed cool

22. Sephora Collection

    13 P · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed cool

23. Smith & Cult

    230 Warm · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed warm

24. ZOEVA

    160N Faith · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed neutral

25. NARS

    Patagonia · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed warm

26. UOMA Beauty

    T3N Fair Lady · Say What?! Foundation

    Likely close Swatch reads about the same · listed neutral

27. jane iredale

    Honey Bronze · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads about the same · listed cool

28. Clarins

    102.5C · Skin Illusion Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

29. Juice Beauty

    17 Medium Tan · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed neutral

30. Clé de Peau Beauté

    O10 Light Ocher · Radiant Cream Foundation SPF 25

    Likely close Swatch reads about the same · listed neutral

31. Yves Saint Laurent

    BD50 · Touche Eclat All-In-One Glow Foundation

    Likely close Swatch reads about the same · listed neutral-warm

32. Lancôme

    110 Ivoire C · Teint Idole Ultra Longwear Foundation Stick SPF 21

    Likely close Swatch reads about the same

33. KIKO Milano

    WR50 Warm Rose · Full Coverage 2-in-1 Foundation & Concealer

    Likely close Swatch reads about the same · listed warm

34. Rimmel London

    030 Light · Multi-Tasker Blur Booster Stick (Primer & Tint)

    Likely close Swatch reads about the same

35. Morphe

    F1.110 Cool · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed cool

36. CoverGirl

    L20 Light Ivory · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same

37. Make Up For Ever

    Y375Golden · Matte Velvet Skin Blurring Powder Foundation

    Likely close Swatch reads about the same · listed warm

38. Il Makiage

    212-88055 55 · After Party Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

39. Dermablend

    30W Bisque · Smooth Liquid Camo Foundation

    Likely close Swatch reads about the same · listed warm

40. MAC

    NW22 · Studio Waterweight SPF 30 Foundation

    Likely close Swatch reads about the same · listed neutral

Closest shade in the other 71 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Amorepacific 104 Light/Medium Pink
• Anastasia Beverly Hills Banana
• Antonym Dark
• Armani Beauty 4.5
• Au Naturale Sand
• Beauty Bakerie 341 Warm Neutral
• beautyblender 2.50 Neutral
• Becca Cosmetics 2N2 Desert
• Benefit Cosmetics Shade 4
• Bite Beauty M75
• boscia Manhattan Beach
• Burt's Bees Natural Beige
• Catrice 004 Neutral Porcelain
• Charlotte Tilbury 3 FAIR
• ColourPop 110W Medium
• COOLA Golden
• Dose Of Colors 114 Light
• Dr. Dennis Gross Skincare Medium/Deep
• Dr. Jart+ Light
• e.l.f. Cosmetics 23 Light Cool
• Elcie Cosmetics Cameo
• Essence 155
• Estée Lauder 1N0 Porcelain
• florence by mills F020
• Flower Beauty M1 Natural Beige
• Givenchy Y205
• Guerlain 04C
• Haus Labs 120 Light
• Hourglass No. 2 Light Beige
• Hynt Beauty Bronzed Beige
• ILIA 8 Shela
• It Cosmetics Medium Tan
• J.Cat Beauty Natural
• Josie Maran Medium Dark
• Jouer Cosmetics Honey Beige
• Juvia's Place 610 Cebu
• Kevyn Aucoin 5.5 Medium EF
• Koh Gen Do 143
• KVD Vegan Beauty 47 Light N
• L.A. Girl Fair
• La Mer 330 Tan
• Lawless Arizona
• lilah b. b classic
• Lorac 02
• Makeup Revolution F3.5
• Milani Warm Beige
• No7 Birch
• Nudestix 4 Nude
• NYX Professional Makeup Vanilla
• Ofra Cosmetics 4.25
• Origins 410
• Pacifica 29CM Cool Medium
• Pat McGrath Labs 14 Light Medium
• Perricone MD Ivory
• Physicians Formula Fair to Light
• Pretty Vulgar Shameless Skin
• PÜR MN5 Golden Medium
• Rare Beauty 180W
• Revlon 310 Warm Golden
• rms beauty 11.5
• Sisley Paris 3C1 (3R) Peach
• Smashbox 0.5
• surratt beauty 4 Surreal Skin
• The Ordinary 2.1 Y
• Tom Ford 7.7 Honey
• Too Faced Nude
• Urban Decay 50NN
• VDL V04.5 Cool Undertone
• W3LL People Medium Neutral
• Wander Beauty Fair Light
• Winky Lux Medium

Filter every range in the shade finder

Next to it in Miracle Pure Skin-Improving Foundation

• 35 - Pearl Beige (lighter)
• 44 - Warm Ivory (deeper)

Colours come from Max Factor's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.