Max Factor

Ivory in other brands

Lasting Performance Foundation · Liquid and cream

Depth

Lighter than 80% of the shades in our data

Undertone

Not listed

Swatch

Reads in between warm and cool #edc0a1

Data

Max Factor's own website, October 2026 (how we collect it)

The closest shade in another brand is Wet n Wild Nude Ivory in PhotoFocus Liquid Foundation (likely close). In all, 313 ranges have a likely-close shade and 110 brands have one worth trying.

Closest shade in each brand

The 40 closest of 110 brands. The other 70 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Wet n Wild

   Nude Ivory · PhotoFocus Liquid Foundation

   Likely close Swatch reads about the same

2. CoverGirl

   225 Buff Beige · Olay Simply Ageless Foundation

   Likely close Swatch reads about the same

3. Ulta Beauty

   Light to Medium Cool · Velvet Matte Longwear Foundation

   Likely close Swatch reads about the same · listed cool

4. Pat McGrath Labs

   11 Light Medium · Sublime Perfection Foundation

   Likely close Swatch reads about the same · listed cool

5. KIKO Milano

   4WG Warm Gold · Love Fusion 24H Moisture Radiant Foundation

   Likely close Swatch reads about the same · listed warm

6. L'Oréal

   W3, Light Medium · True Match Super-Blendable Foundation

   Likely close Swatch reads about the same

7. Rare Beauty

   130N · Liquid Touch Weightless Foundation

   Likely close Swatch reads about the same · listed neutral

8. La Mer

   310 Beige · The Soft Fluid Long Wear Foundation SPF 20

   Likely close Swatch reads about the same · listed neutral

9. Gucci

   140W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

   Likely close Swatch reads about the same · listed warm

10. jane iredale

    Warm Silk · Liquid Minerals A Foundation

    Likely close Swatch reads about the same · listed warm

11. MAC

    NC43.5 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed neutral-warm

12. Max Factor

    N45 Warm Almond · Facefinity All Day Flawless 3 in 1 Foundation

    Likely close Swatch reads about the same · listed warm

13. Sisley Paris

    1N (1) Ivory · Phyto-Teint Ultra Eclat

    Likely close Swatch reads about the same · listed neutral

14. Tarte

    20B light beige · Amazonian Clay Blurring Powder Foundation

    Likely close Swatch reads about the same · listed cool

15. beautyblender

    1.50 Cool · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed cool

16. Clinique

    CN 28 Ivory · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads about the same

17. Yves Saint Laurent

    BD20 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral-warm

18. Fenty Beauty

    170 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed cool

19. Milk Makeup

    Crème · Blur Liquid Matte Foundation

    Likely close Swatch reads about the same · listed warm

20. Clarins

    100C · Skin Illusion Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

21. Almay

    100 Ivory · Clear Complexion Make Myself Clear Makeup

    Likely close Swatch reads about the same

22. surratt beauty

    2 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same · listed cool

23. Guerlain

    035C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

24. Charlotte Tilbury

    4 COOL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed cool

25. Makeup Revolution

    F7 · Conceal & Hydrate Foundation

    Likely close Swatch reads about the same · listed neutral

26. Too Faced

    Seashell · Born This Way Undetectable Medium-to-Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

27. Smith & Cult

    160 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed neutral

28. Huda Beauty

    300N · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed neutral

29. Tom Ford

    2.5 Linen · Traceless Foundation Stick

    Likely close Swatch reads about the same

30. Juvia's Place

    740 Marisol · I Am Magic Foundation

    Likely close Swatch reads about the same · listed neutral

31. Essence

    131 · Foundation Stick

    Likely close Swatch reads about the same

32. NYX Professional Makeup

    Vanilla · Total Control Pro Drop Foundation

    Likely close Swatch reads about the same

33. Exa

    470 Stefania · High Fidelity Foundation

    Likely close Swatch reads about the same · listed warm

34. Maybelline

    Buff Beige · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads about the same

35. NARS

    Salzburg · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed neutral

36. Milani

    Creamy Natural · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

37. Hourglass

    No. 1.5 Nude · Veil Fluid Makeup

    Likely close Swatch reads about the same · listed cool

38. Juice Beauty

    14 Sand · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed warm

39. bareMinerals

    02 Vanilla · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

    Likely close Swatch reads about the same · listed neutral-warm

40. Cover FX

    N30 · Pressed Mineral Foundation

    Likely close Swatch reads about the same · listed neutral

Closest shade in the other 70 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Amorepacific 104 Light/Medium Pink
• Anastasia Beverly Hills Banana
• Antonym Beige Light
• Armani Beauty 2.5
• Au Naturale Lucerne
• Beauty Bakerie 343 Neutral
• Becca Cosmetics 1N2 Porcelain
• Benefit Cosmetics Shade 3
• Bite Beauty L20
• Bobbi Brown Cool Ivory
• boscia Venice
• Burt's Bees Porcelain
• Catrice 015 Light
• Clé de Peau Beauté B10 Light Beige
• ColourPop 55N Light
• COOLA Golden
• Dermablend 0C Pale Ivory
• Dior 020 Light Beige
• Dose Of Colors 114 Light
• Dr. Dennis Gross Skincare Light/Medium
• Dr. Jart+ Light
• e.l.f. Cosmetics 20 Light Cool
• Elcie Cosmetics Cameo
• Estée Lauder 1C0 Shell
• florence by mills F010
• Flower Beauty M1 Natural Beige
• Givenchy P100
• Haus Labs 130 Light
• Hynt Beauty Sand
• Il Makiage 212-88025 25
• ILIA 5 Bom Bom
• It Cosmetics Neutral Medium
• J.Cat Beauty Buff
• Josie Maran RG30 Mystical
• Jouer Cosmetics Latte
• Kevyn Aucoin 05 ST
• Koh Gen Do 2
• Kosas 03 Tone
• KVD Vegan Beauty 006 Light
• L.A. Girl Bisque
• Lancôme 100 Ivoire N
• Laura Mercier 1N2
• Lawless Sunrise
• lilah b. b natural
• Lorac 03
• Make Up For Ever Y225
• Morphe F1.110 Cool
• Natasha Denona 55WR
• No7 1 Crème
• Nudestix 3 Nude
• Ofra Cosmetics 4.25
• Origins 200
• Pacifica 31CL Cool Light
• Perricone MD Porcelain
• Physicians Formula Fair
• PÜR Golden Light
• Revlon 180 Sand Beige
• Rimmel London 001: Pearl – For Very light skin with Warm undertones
• rms beauty 11
• Sephora Collection 19 Warm Linen
• Shiseido 360
• Smashbox 2.15
• The Ordinary 2.1 P
• UOMA Beauty T1W Fair Lady
• Urban Decay 2.0
• VDL A04 Cool Medium Beige
• W3LL People Fair Golden
• Wander Beauty Fair Light
• Winky Lux Medium
• ZOEVA 090C Charismatic

Filter every range in the shade finder

Next to it in Lasting Performance Foundation

• Vanilla (deeper)

Colours come from Max Factor's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.