Foundation Shades

Tarte

20B light beige in other brands

Amazonian Clay Blurring Powder Foundation · Powder

Depth
Lighter than 78% of the shades in our data
Undertone
Listed as cool on the brand's website
Swatch
Reads in between warm and cool #ebbd9c
Data
Tarte's own website, October 2026 (how we collect it)

The closest shade in another brand is CoverGirl 225 Buff Beige in Olay Simply Ageless Foundation (likely close). In all, 316 ranges have a likely-close shade and 110 brands have one worth trying.

Closest shade in each brand

The 40 closest of 110 brands. The other 70 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. CoverGirl

    225 Buff Beige · Olay Simply Ageless Foundation

    Likely close Swatch reads about the same

  2. Clinique

    WN 16 Buff · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads about the same

  3. L'Oréal

    Nude Beige · Visible Lift Serum Absolute Advanced Age-Reversing Makeup

    Likely close Swatch reads about the same

  4. KIKO Milano

    3.5 NG Neutral Gold · Unlimited 24H Matte Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  5. Shiseido

    150 Lace · Revitalessence Skin Glow Foundation SPF 30

    Likely close Swatch reads about the same

  6. Milani

    Creamy Natural · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

  7. Max Factor

    N45 Warm Almond · Facefinity All Day Flawless 3 in 1 Foundation

    Likely close Swatch reads about the same · listed warm

  8. jane iredale

    Warm Silk · Liquid Minerals A Foundation

    Likely close Swatch reads about the same · listed warm

  9. NYX Professional Makeup

    Vanilla · Total Control Pro Drop Foundation

    Likely close Swatch reads about the same

  10. Rare Beauty

    180W · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed warm

  11. beautyblender

    3.10 Cool · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed cool

  12. Makeup Revolution

    F7 · Conceal & Hydrate Foundation

    Likely close Swatch reads about the same · listed neutral

  13. Sisley Paris

    2W2 Desert · Phyto-Teint Ultra Eclat

    Likely close Swatch reads about the same · listed warm

  14. Pat McGrath Labs

    11 Light Medium · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed cool

  15. Wet n Wild

    Nude Ivory · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

  16. Exa

    470 Stefania · High Fidelity Foundation

    Likely close Swatch reads about the same · listed warm

  17. ZOEVA

    080W Brilliant · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed warm

  18. Fenty Beauty

    220 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

  19. MAC

    NC43.5 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  20. Almay

    100 Ivory · Clear Complexion Make Myself Clear Makeup

    Likely close Swatch reads about the same

  21. Too Faced

    Seashell · Born This Way Undetectable Medium-to-Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  22. La Mer

    310 Beige · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  23. Tarte

    29N light medium neutral · Shape Tape Cloud Coverage

    Likely close Swatch reads about the same · listed neutral

  24. Gucci

    140W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed warm

  25. Charlotte Tilbury

    4 COOL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed cool

  26. Estée Lauder

    1N0 Porcelain · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads about the same · listed neutral

  27. Flower Beauty

    M1 Natural Beige · Light Illusion Liquid Foundation

    Likely close Swatch reads about the same

  28. NARS

    M1.5 Vallauris · Sheer Glow Foundation

    Likely close Swatch reads about the same · listed cool

  29. Ulta Beauty

    Light to Medium Cool · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  30. It Cosmetics

    Neutral Medium · CC+ Cream Illumination SPF 50+

    Likely close Swatch reads about the same · listed neutral

  31. Pacifica

    31CL Cool Light · Alight Clean Foundation

    Likely close Swatch reads about the same · listed cool

  32. bareMinerals

    10 Cool Beige · BAREPRO Longwear Powder Foundation

    Likely close Swatch reads about the same · listed cool

  33. Clarins

    100C · Skin Illusion Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  34. UOMA Beauty

    T2W Fair Lady · Say What?! Foundation

    Likely close Swatch reads about the same · listed warm

  35. surratt beauty

    2 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same · listed cool

  36. Yves Saint Laurent

    BD20 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  37. Lancôme

    100 Ivoire N · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed neutral

  38. Urban Decay

    3.5 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads warmer · listed cool

  39. Essence

    120 · Foundation Stick

    Likely close Swatch reads about the same

  40. W3LL People

    Fair Golden · Narcissist Foundation Stick

    Likely close Swatch reads warmer · listed warm

Closest shade in the other 70 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Amazonian Clay Blurring Powder Foundation

Colours come from Tarte's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.