Foundation Shades

Make Up For Ever

R410 in other brands

Matte Velvet Skin Full Coverage Foundation · Liquid and cream

Depth
Lighter than 54% of the shades in our data
Undertone
Listed as neutral from its retail listing
Swatch
Reads warmer than most shades this deep #cbaa8a
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Natasha Denona 82W in Transformatte Pore Vanishing Matte Foundation (likely close). In all, 168 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Natasha Denona

    82W · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed warm

  2. Il Makiage

    212-66045 45 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed neutral

  3. Make Up For Ever

    Y244 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads about the same · listed neutral

  4. It Cosmetics

    Neutral Tan · CC+ Cream Oil-Free Matte with SPF 40

    Likely close Swatch reads about the same · listed neutral

  5. Kosas

    06 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads about the same · listed olive

  6. bareMinerals

    03 Fairly Light · Matte Loose Powder Mineral Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  7. Urban Decay

    40NN · Stay Naked Weightless Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

  8. Too Faced

    Golden Beige · Born This Way Pressed Powder Foundation

    Likely close Swatch reads about the same · listed warm

  9. Tom Ford

    6.5 Sable · Traceless Soft Matte Foundation

    Likely close Swatch reads about the same · listed warm

  10. Guerlain

    03N · Lingerie De Peau Natural Perfection Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  11. Huda Beauty

    230N Macaroon · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads about the same · listed neutral

  12. Givenchy

    N200 · Teint Couture City Balm Radiant Perfecting Skin Tint SPF 25

    Likely close Swatch reads about the same · listed neutral

  13. Sephora Collection

    18 Light Cream · 10 Hour Wear Perfection Foundation

    Likely close Swatch reads cooler · listed warm

  14. PÜR

    TG1 Latte · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads about the same · listed warm

  15. ColourPop

    100W Medium · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed warm

  16. Yves Saint Laurent

    B50 · Touche Eclat Le Teint Radiant Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

  17. Origins

    340 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed neutral

  18. Kevyn Aucoin

    08 Medium EF · The Etherealist Foundation

    Likely close Swatch reads about the same · listed warm

  19. CoverGirl

    M90 Perfect Beige · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same

  20. Bobbi Brown

    Natural · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  21. Wander Beauty

    Golden Medium · Wanderlust Powder Foundation

    Likely close Swatch reads cooler · listed warm

  22. Tarte

    Tan · Amazonian Clay BB Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen

    Likely close Swatch reads cooler · listed warm

  23. Laura Mercier

    3C1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed cool

  24. Estée Lauder

    1W2 Sand · Double Wear Light Soft Matte Hydra Makeup

    Likely close Swatch reads about the same · listed olive

  25. Au Naturale

    Biscay · Zero Gravity C2P Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  26. Lancôme

    360 Bisque N · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed neutral

  27. Beauty Bakerie

    335 Warm · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed warm

  28. Armani Beauty

    2 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads cooler · listed olive

  29. Burt's Bees

    Natural Beige · Goodness Glows Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

  30. KVD Vegan Beauty

    018 Light · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed cool

  31. Ofra Cosmetics

    4 · Absolute Cover Foundation

    Likely close Swatch reads warmer · listed neutral

  32. Exa

    390 Allie · High Fidelity Foundation

    Likely close Swatch reads cooler · listed warm

  33. Maybelline

    Sun Beige · Dream Urban Cover Flawless Coverage Foundation SPF 50

    Likely close Swatch reads warmer

  34. Charlotte Tilbury

    6 Medium · Light Wonder Foundation

    Likely close Swatch reads cooler · listed neutral-warm

  35. NARS

    M6 Aruba · Sheer Glow Foundation

    Likely close Swatch reads about the same · listed cool

  36. Anastasia Beverly Hills

    230N · Luminous Foundation

    Likely close Swatch reads about the same · listed cool

  37. Elcie Cosmetics

    Cameo · Micro Silque Foundation

    Likely close Swatch reads lighter · listed neutral

  38. NYX Professional Makeup

    Nude · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed neutral

  39. Physicians Formula

    Fair · NF Sheer Line Of Defense Foundation SPF 30

    Likely close Swatch reads cooler

  40. Lawless

    Nomad · Woke Up Like This Flawless Finish Foundation

    Likely close Swatch reads about the same · listed neutral

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Matte Velvet Skin Full Coverage Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.