Foundation Shades

MAC

NC40 in other brands

Studio Fix Soft Matte Foundation Stick · Stick

Depth
Lighter than 42% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads in between warm and cool #d7965b
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Clinique WN 96 Chai in Beyond Perfecting Foundation + Concealer (likely close). In all, 145 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Clinique

    WN 96 Chai · Beyond Perfecting Foundation + Concealer

    Likely close Swatch reads about the same · listed neutral-warm

  2. Laura Mercier

    Suntan · Flawless Lumière Radiance-Perfecting Foundation

    Likely close Swatch reads about the same · listed neutral

  3. Natasha Denona

    NY11 - Tan Neutral Yellow · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  4. Fenty Beauty

    250 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

  5. It Cosmetics

    42 Tan Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed neutral

  6. NARS

    MD2 Tahoe · Sheer Glow Foundation

    Likely close Swatch reads about the same · listed warm

  7. jane iredale

    M8 · Beyond Matte Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

  8. L'Oréal

    110 Creme Cafe · Infallible Pro-Matte Liquid Longwear Foundation

    Likely close Swatch reads about the same

  9. Too Faced

    Golden Beige · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  10. Tarte

    44S Tan Sand · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed warm

  11. Kosas

    Medium Warm 240 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

  12. Milani

    Tan · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

  13. KVD Vegan Beauty

    53 Medium N · Lock-It Foundation

    Likely close Swatch reads about the same · listed neutral

  14. Revlon

    410 Toast · ColorStay Full Cover Foundation

    Likely close Swatch reads about the same

  15. Juvia's Place

    520 Tangier · I Am Magic Foundation

    Likely close Swatch reads about the same · listed warm

  16. Maybelline

    Toffee · Fit Me Dewy + Smooth Foundation

    Likely close Swatch reads about the same

  17. ZOEVA

    240N Gratitude · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed olive

  18. MAC

    NC38 · Pro Longwear Nourishing Waterproof Foundation

    Likely close Swatch reads about the same · listed warm

  19. Wet n Wild

    Classic Beige · PhotoFocus Stick Foundation

    Likely close Swatch reads about the same

  20. Ulta Beauty

    Medium Peach · Youthful Glow Foundation Serum Drops

    Likely close Swatch reads about the same · listed warm

  21. Charlotte Tilbury

    9 NEUTRAL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed neutral

  22. beautyblender

    3.75 Warm · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

  23. J.Cat Beauty

    Soft Tan · Aquasurance Compact Foundation

    Likely close Swatch reads about the same

  24. e.l.f. Cosmetics

    30 Medium Warm · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed warm

  25. Urban Decay

    70WY · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed warm

  26. Pacifica

    15WT Warm Tan · Alight Clean Foundation

    Likely close Swatch reads about the same · listed warm

  27. bareMinerals

    19 Toffee · BAREPRO Performance Wear Powder Foundation

    Likely close Swatch reads about the same · listed warm

  28. Dermablend

    40N Chestnut · Smooth Liquid Camo Foundation

    Likely close Swatch reads warmer · listed neutral-cool

  29. Lancôme

    410 Bisque W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads about the same

  30. Yves Saint Laurent

    BD70 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed warm

  31. Cover FX

    60 G+ · Natural Finish Foundation

    Likely close Swatch reads about the same · listed olive

  32. Morphe

    F2.80 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  33. Estée Lauder

    4W1 Honey Bronze · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed warm

  34. Hynt Beauty

    Honey Chestnut · Encore Pressed Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  35. Smashbox

    3.2 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads cooler · listed neutral

  36. Gucci

    340N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed neutral

  37. Sephora Collection

    35 N · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

  38. Hourglass

    No. 3 Sand · Veil Fluid Makeup

    Likely close Swatch reads about the same · listed warm

  39. Armani Beauty

    8.75 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed warm

  40. Flower Beauty

    M5 Caramel · Light Illusion Liquid Foundation

    Likely close Swatch reads deeper

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Studio Fix Soft Matte Foundation Stick

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.