Foundation Shades

La Mer

300 Taupe in other brands

The Soft Fluid Long Wear Foundation SPF 20 · Liquid and cream

Depth
Lighter than 48% of the shades in our data
Undertone
Listed as cool from its retail listing
Swatch
Reads cooler than most shades this deep #c7a28e
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Yves Saint Laurent BR50 in Touche Eclat Le Teint Radiant Liquid Foundation (likely close). In all, 108 ranges have a likely-close shade and 103 brands have one worth trying.

Closest shade in each brand

The 40 closest of 103 brands. The other 63 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Yves Saint Laurent

    BR50 · Touche Eclat Le Teint Radiant Liquid Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  2. Kevyn Aucoin

    07 Medium EF · The Etherealist Foundation

    Likely close Swatch reads about the same · listed neutral

  3. Clinique

    Light Medium · Acne Solutions BB Cream SPF 40

    Likely close Swatch reads about the same

  4. Dior

    3 Cool · Dior Airflash Spray Foundation

    Likely close Swatch reads about the same · listed cool

  5. Sephora Collection

    28 Cool Sand · Matte Perfection Powder Foundation

    Likely close Swatch reads about the same · listed cool

  6. Haus Labs

    230 Light Medium · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  7. La Mer

    33 Warm Bisque · The Luminous Lifting Cushion Foundation SPF 20 + Refill

    Likely close Swatch reads about the same · listed warm

  8. ColourPop

    105N Medium · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed neutral

  9. Antonym

    Tan · Skin Esteem Organic Liquid Foundation

    Likely close Swatch reads about the same

  10. bareMinerals

    22 Almond · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads about the same · listed cool

  11. Charlotte Tilbury

    9 · Magic Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  12. Make Up For Ever

    R260 · Ultra HD Invisible Cover Foundation

    Likely close Swatch reads about the same · listed neutral

  13. Dermablend

    40N · Flawless Creator Liquid Foundation Drops

    Likely close Swatch reads about the same · listed neutral-cool

  14. Cover FX

    1 N Medium · Custom Cover Drops

    Likely close Swatch reads about the same · listed neutral

  15. Too Faced

    Honey · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

    Likely close Swatch reads warmer · listed cool

  16. Armani Beauty

    6 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads about the same · listed neutral

  17. Origins

    520 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads warmer · listed neutral

  18. Guerlain

    03C · Lingerie De Peau Natural Perfection Foundation SPF 20

    Likely close Swatch reads cooler · listed cool

  19. Almay

    300 Naked · Clear Complexion Make Myself Clear Makeup

    Likely close Swatch reads about the same

  20. Estée Lauder

    2C3 Fresco · Double Wear Light Soft Matte Hydra Makeup

    Likely close Swatch reads cooler · listed cool

  21. Natasha Denona

    N5 - Light Medium Neutral · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral

  22. Jouer Cosmetics

    Cashew · Essential High Coverage Crème Foundation

    Likely close Swatch reads cooler · listed cool

  23. Bobbi Brown

    Neutral Almond · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads warmer · listed neutral

  24. lilah b.

    b timeless · Marvelous Matte Crème Foundation

    Likely close Swatch reads cooler · listed warm

  25. Nudestix

    3.5 Nude · Tinted Cover Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  26. e.l.f. Cosmetics

    Sand · Flawless Finish Foundation

    Likely close Swatch reads warmer · listed neutral

  27. Hourglass

    Sable · Illusion Hyaluronic Skin Tint

    Likely close Swatch reads warmer · listed neutral

  28. Lancôme

    02C · SKIN FEELS GOOD Skin Nourishing Foundation

    Likely close Swatch reads about the same · listed cool

  29. PÜR

    TP4 Sand · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads about the same · listed cool

  30. Givenchy

    C302 · Teint Couture City Balm Radiant Perfecting Skin Tint SPF 25

    Likely close Swatch reads warmer · listed cool

  31. It Cosmetics

    Neutral Medium · CC+ Cream Oil-Free Matte with SPF 40

    Likely close Swatch reads warmer · listed neutral

  32. Tom Ford

    0.4 Rose · Traceless Foundation Stick

    Likely close Swatch reads about the same

  33. CoverGirl

    Fair Ivory · Simply Ageless 3-In-1 Liquid Foundation

    Likely close Swatch reads lighter and warmer

  34. COOLA

    Light/Medium · Rōsilliance Organic BB+ Cream SPF 30

    Likely close Swatch reads cooler

  35. KVD Vegan Beauty

    125 Light · Lock-It Powder Foundation

    Likely close Swatch reads lighter

  36. Urban Decay

    4.5 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads warmer · listed cool

  37. Laura Mercier

    13 · Smooth Finish Foundation Powder

    Likely close Swatch reads about the same · listed neutral

  38. florence by mills

    M080 · Like a Light Skin Tint

    Likely close Swatch reads about the same · listed warm

  39. Exa

    390 Allie · High Fidelity Foundation

    Likely close Swatch reads warmer · listed warm

  40. Physicians Formula

    Light · Silk Foundation Elixir

    Likely close Swatch reads warmer

Closest shade in the other 63 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in The Soft Fluid Long Wear Foundation SPF 20

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.