Foundation Shades

KVD Vegan Beauty

076 Tan in other brands

True Portrait Medium Coverage Shake Foundation · Liquid and cream

Depth
Lighter than 9% of the shades in our data
Undertone
Listed as neutral from its retail listing
Swatch
Reads in between warm and cool #7f573b
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Benefit Cosmetics Shade 12 Dark Warm in Hello Happy Velvet Powder Foundation (likely close). In all, 90 ranges have a likely-close shade and 95 brands have one worth trying.

Closest shade in each brand

The 40 closest of 95 brands. The other 55 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Benefit Cosmetics

    Shade 12 Dark Warm · Hello Happy Velvet Powder Foundation

    Likely close Swatch reads about the same · listed warm

  2. NARS

    D3 Iguaçu · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads about the same · listed neutral

  3. MAC

    NC55 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed warm

  4. BLK/OPL

    Beautiful Bronze · Pore Perfecting Liquid Foundation

    Likely close Swatch reads about the same · listed cool

  5. Cover FX

    4 N Deep · Custom Cover Drops

    Likely close Swatch reads about the same · listed neutral

  6. Natasha Denona

    65 MD · Face Glow Foundation

    Likely close Swatch reads about the same · listed cool

  7. Il Makiage

    212-66195 195 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed warm

  8. PÜR

    Warm Deep · 4-In-1 Foundation Stick

    Likely close Swatch reads about the same · listed warm

  9. Elcie Cosmetics

    Warm Beige · Micro Silque Foundation

    Likely close Swatch reads about the same · listed warm

  10. bareMinerals

    29 Neutral Deep · Matte Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed neutral

  11. Burt's Bees

    Rich Brown · Goodness Glows Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  12. Fenty Beauty

    490 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  13. Morphe

    F4.80 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  14. Urban Decay

    70WY · Stay Naked Weightless Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  15. Sephora Collection

    67 P · Best Skin Ever Liquid Foundation

    Likely close Swatch reads warmer · listed cool

  16. Tarte

    56S · Maracuja Hydrating Tinted Moisturizer

    Likely close Swatch reads about the same · listed warm

  17. CoverGirl

    D60 Toasted Almond · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same

  18. Estée Lauder

    7W1 Deep Spice · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads about the same · listed warm

  19. boscia

    La Jolla · Skin Perfecting BB Cream Broad Spectrum SPF 30

    Likely close Swatch reads cooler · listed cool

  20. Tom Ford

    9.7 Cool Dusk · Traceless Foundation Stick

    Likely close Swatch reads about the same · listed cool

  21. e.l.f. Cosmetics

    55 Deep Warm · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed warm

  22. Huda Beauty

    530R Coffee Bean · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads about the same · listed cool

  23. NYX Professional Makeup

    Warm Mahogany · Can't Stop Won't Stop Foundation

    Likely close Swatch reads about the same · listed warm

  24. L'Oréal

    Nut Brown/Cocoa · True Match Lumi Healthy Luminous Makeup

    Likely close Swatch reads cooler

  25. Lorac

    23 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  26. Exa

    160 Elliot · High Fidelity Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  27. surratt beauty

    15 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same

  28. Ulta Beauty

    Dark Cool · Effortless Effect Foundation

    Likely close Swatch reads cooler · listed cool

  29. Milk Makeup

    Deep · Sunshine Skin Tint SPF 30

    Likely close Swatch reads about the same · listed warm

  30. Anastasia Beverly Hills

    420C · Luminous Foundation

    Likely close Swatch reads about the same · listed cool

  31. Milani

    Golden Toffee · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads cooler · listed warm

  32. Clinique

    WN 125 Mahogany · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads cooler

  33. Becca Cosmetics

    Mahogany · Skin Love Weightless Blur Foundation

    Likely close Swatch reads about the same · listed neutral

  34. UOMA Beauty

    T1W Black Pearl · Say What?! Foundation

    Likely close Swatch reads cooler · listed warm

  35. Makeup Revolution

    F13.2 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads cooler

  36. Make Up For Ever

    R532 · Matte Velvet Skin Full Coverage Foundation

    Likely close Swatch reads cooler · listed cool

  37. Maybelline

    Java · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads cooler

  38. L.A. Girl

    Creamy Cocoa · Pro.Matte Foundation

    Likely close Swatch reads about the same

  39. Laura Mercier

    Espresso · Flawless Fusion Ultra-Longwear Foundation

    Likely close Swatch reads cooler · listed neutral

  40. Beauty Bakerie

    309 Warm · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 55 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in True Portrait Medium Coverage Shake Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.