Juvia's Place

240 Lagos in other brands

I Am Magic Foundation · Liquid and cream

Depth

Lighter than 10% of the shades in our data

Undertone

Listed as neutral from its retail listing

Swatch

Reads in between warm and cool #90502d

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is MAC NC50 in Pro Longwear Nourishing Waterproof Foundation (likely close). In all, 104 ranges have a likely-close shade and 90 brands have one worth trying.

Closest shade in each brand

The 40 closest of 90 brands. The other 50 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. MAC

   NC50 · Pro Longwear Nourishing Waterproof Foundation

   Likely close Swatch reads about the same · listed warm

2. Wet n Wild

   Mahogany · PhotoFocus Liquid Foundation

   Likely close Swatch reads about the same

3. Charlotte Tilbury

   14 COOL · Airbrush Flawless Foundation

   Likely close Swatch reads about the same · listed cool

4. Almay

   900 Cappuccino · Clear Complexion Make Myself Clear Makeup

   Likely close Swatch reads about the same

5. Catrice

   080 Neutral Pecan · True Skin Hydrating Foundation

   Likely close Swatch reads about the same · listed neutral

6. It Cosmetics

   52 Rich Warm · Your Skin But Better Foundation + Skincare

   Likely close Swatch reads about the same · listed warm

7. Benefit Cosmetics

   Shade 10 Deep Warm · Hello Happy Flawless Brightening Foundation SPF 15

   Likely close Swatch reads about the same · listed warm

8. Dose Of Colors

   130 Dark · Meet Your Hue Foundation

   Likely close Swatch reads about the same · listed warm

9. KVD Vegan Beauty

   76 Deep W · Lock-It Foundation

   Likely close Swatch reads about the same · listed warm

10. Laura Mercier

    Truffle · Flawless Fusion Ultra-Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

11. Marc Jacobs Beauty

    84 Cocoa Medium · Re(marc)able Full Cover Foundation Concentrate

    Likely close Swatch reads about the same · listed cool

12. bareMinerals

    27 Warm Deep · Matte Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed warm

13. NARS

    D5 Zambie · Sheer Glow Foundation

    Likely close Swatch reads about the same · listed warm

14. Kosas

    Deep Neutral 380 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed neutral

15. Clinique

    Fresh Clove · Acne Solutions Liquid Makeup

    Likely close Swatch reads about the same · listed neutral-warm

16. Tarte

    52N Deep Neutral · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed neutral

17. Fenty Beauty

    440 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

18. Too Faced

    Maple · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral

19. Lancôme

    530 Suede C · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed cool

20. Bobbi Brown

    Walnut · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

21. Pacifica

    04CD Cool Deep · Alight Clean Foundation

    Likely close Swatch reads about the same · listed cool

22. Haus Labs

    470 Medium Deep · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads warmer · listed warm

23. Morphe

    F4.40 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

24. L'Oréal

    C8, Medium Deep · True Match Super-Blendable Foundation

    Likely close Swatch reads about the same

25. Rare Beauty

    480W · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral-warm

26. Ulta Beauty

    Tan Neutral · Youthful Glow Foundation Serum Drops

    Likely close Swatch reads about the same · listed neutral

27. Dermablend

    80W Chocolate Brown · Cover Creme Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

28. e.l.f. Cosmetics

    53 Deep Neutral · Soft Glam Satin Foundation

    Likely close Swatch reads warmer · listed neutral

29. Natasha Denona

    P10 - Deep Peach · Hy-Glam Serum Foundation

    Likely close Swatch reads warmer · listed warm

30. Becca Cosmetics

    5W2 Maple · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

31. Maybelline

    368 Deep Golden · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads warmer · listed warm

32. Perricone MD

    Rich · No Makeup Foundation Serum Broad Spectrum SPF 20

    Likely close Swatch reads warmer

33. Juice Beauty

    29 Deep · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed warm

34. Gucci

    510C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed cool

35. Estée Lauder

    6C2 Pecan · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads warmer · listed cool

36. PÜR

    Golden Deep · 4-In-1 Foundation Stick

    Likely close Swatch reads warmer · listed warm

37. Smashbox

    4.25 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed warm

38. Physicians Formula

    DpC1 · The Healthy Foundation SPF 20

    Likely close Swatch reads warmer

39. Revlon

    420 Mahogany · ColorStay Full Cover Foundation

    Likely close Swatch reads lighter

40. Nudestix

    9 Nude · Tinted Cover Foundation

    Likely close Swatch reads warmer · listed neutral

Closest shade in the other 50 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Anastasia Beverly Hills 430W
• Armani Beauty 13.5
• Au Naturale Mumbai
• Beauty Bakerie 309 Warm
• beautyblender 4.35 Warm
• Black Up 12 HC
• BLK/OPL Hazelnut
• boscia La Jolla
• Burt's Bees Rich Brown
• ColourPop 213C Deep Dark
• Cover FX G110
• CoverGirl D60 Toasted Almond
• Dior 070 Dark Brown
• Elcie Cosmetics Almond
• Essence 230 Cool Chestnut
• Exa 200 Rae
• florence by mills D180
• Flower Beauty D3 Mocha
• Givenchy W430
• Hourglass Warm Almond
• Huda Beauty 530R Coffee Bean
• Il Makiage 212-66170 170
• ILIA 17 Miho
• J.Cat Beauty Espresso
• jane iredale M14
• Kevyn Aucoin 16 Deep EF
• KIKO Milano Cocoa
• L.A. Girl Rich Cocoa
• La Mer 420 Terra
• Lorac 24
• Make Up For Ever R530
• Makeup Revolution F13
• Milani Chestnut
• Milk Makeup Deep
• NYX Professional Makeup Warm Mahogany
• Origins 710
• Pat McGrath Labs 31 Deep
• Pretty Vulgar Darling At Dusk
• rms beauty 111
• Sephora Collection 55 Deep Cocoa
• Shiseido 550
• Smith & Cult 460 Warm
• surratt beauty 15 Surreal Skin
• The Ordinary 3.2 R
• Tom Ford 9.7 Cool Dusk
• UOMA Beauty T1C Black Pearl
• Urban Decay 11.0
• VDL A07 Cool Rich Brown
• Yves Saint Laurent B90
• ZOEVA 400C Spirited

Filter every range in the shade finder

Next to it in I Am Magic Foundation

• 300 Gabon (lighter)
• 230 Malawi (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.