Foundation Shades

KVD Vegan Beauty

77 Deep W in other brands

Lock-It Foundation · Liquid and cream

Depth
Lighter than 9% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads in between warm and cool #885233
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Morphe F4.40 Neutral in Fluidity Full-Coverage Foundation (likely close). In all, 123 ranges have a likely-close shade and 94 brands have one worth trying.

Closest shade in each brand

The 40 closest of 94 brands. The other 54 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Morphe

    F4.40 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  2. Tarte

    52N Deep Neutral · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed neutral

  3. Clinique

    WN 124 Sienna · Stay Matte Oil-Free Makeup

    Likely close Swatch reads about the same · listed neutral-warm

  4. It Cosmetics

    59 Deep Cool · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed cool

  5. Fenty Beauty

    430 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

  6. Becca Cosmetics

    5N1 Terracotta · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral

  7. Dose Of Colors

    130 Dark · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed warm

  8. Charlotte Tilbury

    15 NEUTRAL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed neutral

  9. Milani

    Golden Toffee · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same · listed warm

  10. Maybelline

    Java · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads about the same

  11. MAC

    NC50 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed warm

  12. Laura Mercier

    Espresso · Flawless Fusion Ultra-Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  13. Wet n Wild

    Mahogany · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

  14. Rare Beauty

    480W · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  15. Benefit Cosmetics

    11 · Mini Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  16. e.l.f. Cosmetics

    53 Deep Neutral · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed neutral

  17. KIKO Milano

    Cocoa · Tuscan Sunshine Luminous Foundation

    Likely close Swatch reads about the same

  18. bareMinerals

    27 Warm Deep · Matte Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed warm

  19. Estée Lauder

    6C2 Pecan · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads about the same · listed cool

  20. surratt beauty

    15 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same

  21. PÜR

    Golden Deep · 4-In-1 Foundation Stick

    Likely close Swatch reads about the same · listed warm

  22. Ulta Beauty

    Tan Neutral · Effortless Effect Foundation

    Likely close Swatch reads about the same · listed neutral

  23. NARS

    D5 Zambie · Sheer Glow Foundation

    Likely close Swatch reads about the same · listed warm

  24. Elcie Cosmetics

    Almond · Micro Silque Foundation

    Likely close Swatch reads about the same · listed warm

  25. BLK/OPL

    Hazelnut · TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Likely close Swatch reads about the same

  26. UOMA Beauty

    T1W Black Pearl · Say What?! Foundation

    Likely close Swatch reads about the same · listed warm

  27. Dermablend

    80W Chocolate Brown · Cover Creme Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  28. Nudestix

    10 Nude · Tinted Cover Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  29. CoverGirl

    D60 Toasted Almond · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same

  30. Make Up For Ever

    R530 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads about the same · listed cool

  31. Juvia's Place

    240 Lagos · I Am Magic Foundation

    Likely close Swatch reads about the same · listed neutral

  32. Bobbi Brown

    10.25 Cool Espresso · Skin Foundation SPF 15

    Likely close Swatch reads cooler · listed cool

  33. Gucci

    510C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads cooler · listed cool

  34. Juice Beauty

    29 Deep · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed warm

  35. Lancôme

    530 Suede C · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed cool

  36. Cover FX

    G110 · Power Play Foundation

    Likely close Swatch reads about the same · listed warm

  37. Catrice

    080 Neutral Pecan · True Skin Hydrating Foundation

    Likely close Swatch reads about the same · listed neutral

  38. Too Faced

    Chai · Born This Way Undetectable Medium-to-Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  39. NYX Professional Makeup

    Warm Mahogany · Can't Stop Won't Stop Foundation

    Likely close Swatch reads warmer · listed warm

  40. Kosas

    Deep Neutral 380 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed neutral

Closest shade in the other 54 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Lock-It Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.