Foundation Shades

Juvia's Place

430 Rio in other brands

I Am Magic Foundation · Liquid and cream

Depth
Lighter than 21% of the shades in our data
Undertone
Listed as olive from its retail listing
Swatch
Reads in between warm and cool #b06b34
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Estée Lauder 5N2 Amber Honey in Double Wear Light Soft Matte Hydra Makeup (likely close). In all, 105 ranges have a likely-close shade and 92 brands have one worth trying.

Closest shade in each brand

The 40 closest of 92 brands. The other 52 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Estée Lauder

    5N2 Amber Honey · Double Wear Light Soft Matte Hydra Makeup

    Likely close Swatch reads about the same · listed neutral-warm

  2. bareMinerals

    24 Latte · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed warm

  3. Clinique

    WN 118 Amber · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed neutral-warm

  4. Dose Of Colors

    127 Medium Tan · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed warm

  5. Givenchy

    N10 · Matissime Velvet Radiant Mattifying Fluid Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  6. L'Oréal

    W9, Medium Deep · True Match Super-Blendable Foundation

    Likely close Swatch reads about the same

  7. Too Faced

    Butter Pecan · Born This Way Undetectable Medium-to-Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  8. Ulta Beauty

    Tan Warm · Youthful Glow Foundation Serum Drops

    Likely close Swatch reads about the same · listed warm

  9. Milani

    Deep Amber · Screen Queen Foundation

    Likely close Swatch reads about the same

  10. Essence

    140 neutral buff · Pretty Natural Hydrating Foundation

    Likely close Swatch reads about the same · listed neutral

  11. Yves Saint Laurent

    BR75 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed cool

  12. Benefit Cosmetics

    Shade 8 Tan Warm · Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  13. Maybelline

    Mocha · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads about the same

  14. Laura Mercier

    Hazelnut · Flawless Lumière Radiance-Perfecting Foundation

    Likely close Swatch reads about the same · listed neutral

  15. NARS

    D2 New Caledonia · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  16. Wet n Wild

    Toffee · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

  17. PÜR

    DG5 Hazelnut · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  18. Dermablend

    50C Honey Beige · Smooth Liquid Camo Foundation

    Likely close Swatch reads about the same · listed cool

  19. UOMA Beauty

    T3W Brown Sugar · Say What?! Foundation

    Likely close Swatch reads about the same · listed warm

  20. Cover FX

    G90 · Natural Finish Foundation

    Likely close Swatch reads about the same · listed warm

  21. MAC

    NC46 · Pro Longwear Nourishing Waterproof Foundation

    Likely close Swatch reads about the same · listed neutral

  22. Bobbi Brown

    Golden Almond · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  23. Fenty Beauty

    420 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

  24. L.A. Girl

    Warm Beige · Pro Coverage Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  25. Sephora Collection

    57 Y · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  26. beautyblender

    4.15 Warm · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

  27. NYX Professional Makeup

    Almond · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed cool

  28. Lorac

    20 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads warmer · listed olive

  29. Armani Beauty

    13.25 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed cool

  30. It Cosmetics

    44 Tan Warm · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed warm

  31. Smith & Cult

    420 Cool · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads cooler · listed cool

  32. Natasha Denona

    92W · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed warm

  33. Tarte

    51S Deep Sand · Amazonian Clay Full Coverage Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  34. Charlotte Tilbury

    13 COOL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed cool

  35. Exa

    210 Jessica · High Fidelity Foundation

    Likely close Swatch reads about the same · listed neutral

  36. Morphe

    F3.90 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  37. Lancôme

    500 Suede W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads cooler

  38. Catrice

    070 Toffee Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads about the same

  39. e.l.f. Cosmetics

    Latte · Flawless Finish Foundation

    Likely close Swatch reads lighter · listed olive

  40. Nudestix

    7.5 Nude · Tinted Cover Foundation

    Likely close Swatch reads about the same · listed neutral-warm

Closest shade in the other 52 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in I Am Magic Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.