Essence

140 neutral buff in other brands

Pretty Natural Hydrating Foundation · Liquid and cream

Depth: Lighter than 21% of the shades in our data
Undertone: Listed as neutral from its name
Swatch: Reads in between warm and cool #ac6e3d
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Cover FX G90 in Natural Finish Foundation (likely close). In all, 139 ranges have a likely-close shade and 96 brands have one worth trying.

Closest shade in each brand

The 40 closest of 96 brands. The other 56 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Cover FX

G90 · Natural Finish Foundation

Likely close Swatch reads about the same · listed warm
Milani

Deep Amber · Screen Queen Foundation

Likely close Swatch reads about the same
bareMinerals

29 Truffle · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

Likely close Swatch reads about the same · listed neutral-warm
Clinique

WN 114 Golden · Even Better Refresh Hydrating and Repairing Foundation

Likely close Swatch reads about the same · listed warm
L'Oréal

W9, Medium Deep · True Match Super-Blendable Foundation

Likely close Swatch reads about the same
Wet n Wild

Toffee · PhotoFocus Liquid Foundation

Likely close Swatch reads about the same
Laura Mercier

Hazelnut · Flawless Fusion Ultra-Longwear Foundation

Likely close Swatch reads about the same · listed neutral
Yves Saint Laurent

BR75 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed cool
Armani Beauty

13.25 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed cool
UOMA Beauty

T3C Brown Sugar · Say What?! Foundation

Likely close Swatch reads about the same · listed cool
L.A. Girl

Golden Bronze · Pro.Matte Foundation

Likely close Swatch reads about the same · listed warm
PÜR

DG5 Hazelnut · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Cool Almond · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed cool
Natasha Denona

92W · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed warm
Dose Of Colors

127 Medium Tan · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed warm
Estée Lauder

4C2 Auburn · Double Wear Stay-in-Place Makeup

Likely close Swatch reads about the same · listed cool
Dermablend

70N Toasted Brown · Cover Creme Full Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Juvia's Place

430 Rio · I Am Magic Foundation

Likely close Swatch reads about the same · listed olive
Maybelline

Mocha · Super Stay Longwear Liquid Foundation 30Hr Wear

Likely close Swatch reads about the same
Sephora Collection

57 Y · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed warm
Benefit Cosmetics

Shade 8 Tan Warm · Hello Happy Flawless Brightening Foundation SPF 15

Likely close Swatch reads about the same · listed warm
NYX Professional Makeup

Honey · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed neutral
beautyblender

4.15 Warm · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed warm
NARS

Macao · Soft Matte Complete Foundation

Likely close Swatch reads about the same · listed olive
Too Faced

Brulee · Born This Way Foundation

Likely close Swatch reads about the same · listed warm
Nudestix

7.5 Nude · Tinted Cover Foundation

Likely close Swatch reads about the same · listed neutral-warm
Ulta Beauty

Tan Warm · Youthful Glow Foundation Serum Drops

Likely close Swatch reads about the same · listed warm
MAC

NC47 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed warm
Catrice

070 Toffee Beige · HD Liquid Coverage Foundation

Likely close Swatch reads about the same
Fenty Beauty

420 · Pro Filt'r Soft Matte Longwear Foundation

Likely close Swatch reads about the same
Makeup Revolution

F11.2 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads about the same · listed olive
Givenchy

N10 · Matissime Velvet Radiant Mattifying Fluid Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Tarte

51S Deep Sand · Amazonian Clay Full Coverage Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Lorac

20 · PRO Soft Focus Longwear Foundation

Likely close Swatch reads warmer · listed olive
Exa

210 Jessica · High Fidelity Foundation

Likely close Swatch reads about the same · listed neutral
Hynt Beauty

Rich Chestnut · Encore Pressed Powder Foundation

Likely close Swatch reads about the same · listed neutral
Morphe

F3.90 Warm · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed warm
Kosas

Medium Deep Neutral Warm 330 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed neutral-warm
Revlon

440 Caramel · ColorStay Light Cover Liquid Foundation

Likely close Swatch reads about the same
Becca Cosmetics

4W2 Bamboo · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads cooler · listed warm

Closest shade in the other 56 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Pretty Natural Hydrating Foundation

130 Cool Ochre (lighter)
170 Neutral Cashmere (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.