Foundation Shades

Huda Beauty

440G Cinnamon in other brands

#FauxFilter Full Coverage Matte Foundation · Liquid and cream

Depth
Lighter than 17% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads warmer than most shades this deep #a06838
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Makeup Revolution F13 in Fast Base Stick Foundation (likely close). In all, 122 ranges have a likely-close shade and 95 brands have one worth trying.

Closest shade in each brand

The 40 closest of 95 brands. The other 55 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Makeup Revolution

    F13 · Fast Base Stick Foundation

    Likely close Swatch reads about the same · listed warm

  2. Ulta Beauty

    Tan Cool · Effortless Effect Foundation

    Likely close Swatch reads about the same · listed cool

  3. Essence

    170 Neutral Cashmere · Pretty Natural Hydrating Foundation

    Likely close Swatch reads about the same · listed neutral

  4. bareMinerals

    30 Cocoa · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads about the same · listed neutral-cool

  5. beautyblender

    4.15 Warm · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

  6. Tarte

    47G Tan-Deep Golden · Amazonian Clay Full Coverage Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  7. Dermablend

    65N Café · Smooth Liquid Camo Foundation

    Likely close Swatch reads about the same · listed neutral

  8. PÜR

    Warm Dark · 4-In-1 Foundation Stick

    Likely close Swatch reads about the same · listed warm

  9. Estée Lauder

    5N1.5 Maple · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads about the same · listed neutral

  10. Catrice

    070 Toffee Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads about the same

  11. Fenty Beauty

    20 · Eaze Drop Lightweight Blurring Skin Tint

    Likely close Swatch reads about the same

  12. Armani Beauty

    11.75 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed cool

  13. e.l.f. Cosmetics

    Maple · Flawless Finish Foundation

    Likely close Swatch reads about the same · listed olive

  14. It Cosmetics

    51 Rich Warm · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed warm

  15. Natasha Denona

    NY12 - Dark Neutral Yellow · Hy-Glam Serum Foundation

    Likely close Swatch reads cooler · listed neutral-warm

  16. Anastasia Beverly Hills

    365C · Luminous Foundation

    Likely close Swatch reads about the same · listed olive

  17. Exa

    220 Soraya · High Fidelity Foundation

    Likely close Swatch reads about the same · listed neutral

  18. Laura Mercier

    Nutmeg · Flawless Fusion Ultra-Longwear Foundation

    Likely close Swatch reads cooler · listed cool

  19. Hourglass

    Golden Amber · Vanish Seamless Finish Foundation Stick

    Likely close Swatch reads warmer · listed warm

  20. Cover FX

    G110 · Pressed Mineral Foundation

    Likely close Swatch reads about the same · listed warm

  21. Milani

    Deep Amber · Screen Queen Foundation

    Likely close Swatch reads about the same

  22. Juvia's Place

    330 Accra · I Am Magic Foundation

    Likely close Swatch reads cooler · listed olive

  23. NARS

    MD5 Marquises · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads about the same · listed warm

  24. Too Faced

    Chai · Born This Way Undetectable Medium-to-Full Coverage Powder Foundation

    Likely close Swatch reads about the same · listed warm

  25. NYX Professional Makeup

    Nutmeg · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed cool

  26. Kosas

    Medium Deep Warm 350 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads cooler · listed warm

  27. Make Up For Ever

    Y528 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads about the same · listed cool

  28. Elcie Cosmetics

    Natural · Micro Silque Foundation

    Likely close Swatch reads about the same · listed neutral

  29. Clinique

    WN 118 Amber · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads about the same

  30. Benefit Cosmetics

    Shade 8 Tan Warm · Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads cooler · listed warm

  31. L'Oréal

    W9, Medium Deep · True Match Super-Blendable Foundation

    Likely close Swatch reads about the same

  32. MAC

    NC47 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed warm

  33. KVD Vegan Beauty

    190 Tan Deep · Lock-It Powder Foundation Refills

    Likely close Swatch reads cooler

  34. L.A. Girl

    Golden Bronze · Pro.Matte Foundation

    Likely close Swatch reads lighter · listed warm

  35. Nudestix

    8 Nude · Tinted Cover Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  36. Morphe

    F3.100 Olive · Fluidity Full-Coverage Foundation

    Likely close Swatch reads warmer · listed olive

  37. Wet n Wild

    Toffee · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

  38. Maybelline

    360 Mocha · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads cooler

  39. Pacifica

    07WD Warm Deep · Alight Clean Foundation

    Likely close Swatch reads about the same · listed warm

  40. Urban Decay

    70 · Hydromaniac Glowy Tinted Hydrator Foundation

    Likely close Swatch reads cooler · listed warm

Closest shade in the other 55 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in #FauxFilter Full Coverage Matte Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.