Cover FX

G90 in other brands

Natural Finish Foundation · Liquid and cream

Depth: Lighter than 21% of the shades in our data
Undertone: Listed as warm from its retail listing
Swatch: Reads warmer than most shades this deep #ab703f
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Laura Mercier Hazelnut in Flawless Fusion Ultra-Longwear Foundation (likely close). In all, 135 ranges have a likely-close shade and 98 brands have one worth trying.

Closest shade in each brand

The 40 closest of 98 brands. The other 58 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Laura Mercier

Hazelnut · Flawless Fusion Ultra-Longwear Foundation

Likely close Swatch reads about the same · listed neutral
L.A. Girl

Golden Bronze · Pro.Matte Foundation

Likely close Swatch reads about the same · listed warm
Armani Beauty

13.25 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed cool
Clinique

WN 114 Golden · Even Better Refresh Hydrating and Repairing Foundation

Likely close Swatch reads about the same · listed warm
Essence

110 Cool Beige · Pretty Natural Hydrating Foundation

Likely close Swatch reads about the same · listed cool
bareMinerals

26 Chai · BAREPRO Longwear Powder Foundation

Likely close Swatch reads about the same · listed warm
Dermablend

70N Toasted Brown · Cover Creme Full Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Bobbi Brown

Cool Almond · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed cool
Estée Lauder

4C2 Auburn · Double Wear Stay-in-Place Makeup

Likely close Swatch reads about the same · listed cool
Milani

Deep Amber · Screen Queen Foundation

Likely close Swatch reads about the same
Nudestix

7.5 Nude · Tinted Cover Foundation

Likely close Swatch reads about the same · listed neutral-warm
Yves Saint Laurent

BR75 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed cool
Natasha Denona

92W · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed warm
Sephora Collection

57 Y · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed warm
Makeup Revolution

F11.2 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads about the same · listed olive
Too Faced

Brulee · Born This Way Foundation

Likely close Swatch reads about the same · listed warm
Lorac

20 · PRO Soft Focus Longwear Foundation

Likely close Swatch reads about the same · listed olive
Wet n Wild

Toffee · PhotoFocus Liquid Foundation

Likely close Swatch reads about the same
L'Oréal

W9, Medium Deep · True Match Super-Blendable Foundation

Likely close Swatch reads about the same
Beauty Bakerie

315 Warm · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed warm
PÜR

DG3 Golden Dark · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Exa

210 Jessica · High Fidelity Foundation

Likely close Swatch reads about the same · listed neutral
MAC

NC47 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed warm
UOMA Beauty

T3C Brown Sugar · Say What?! Foundation

Likely close Swatch reads about the same · listed cool
beautyblender

4.10 Cool/Olive · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed olive
Dose Of Colors

127 Medium Tan · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed warm
Fenty Beauty

420 · Pro Filt'r Soft Matte Longwear Foundation

Likely close Swatch reads about the same
Catrice

070 Toffee Beige · HD Liquid Coverage Foundation

Likely close Swatch reads about the same
Maybelline

Coconut · Dream Radiant Liquid Foundation

Likely close Swatch reads about the same
Revlon

440 Caramel · ColorStay Light Cover Liquid Foundation

Likely close Swatch reads about the same
Hourglass

Amber · Vanish Seamless Finish Foundation Stick

Likely close Swatch reads about the same · listed warm
NARS

MD5 Marquises · Light Reflecting Advanced Skincare Foundation

Likely close Swatch reads about the same · listed warm
NYX Professional Makeup

Honey · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads cooler · listed neutral
Cover FX

G100 · Pressed Mineral Foundation

Likely close Swatch reads about the same · listed warm
Lancôme

510 Suede C · Teint Idole Ultra Wear 24H Long Wear Foundation

Likely close Swatch reads about the same · listed cool
Juvia's Place

430 Rio · I Am Magic Foundation

Likely close Swatch reads about the same · listed olive
Kosas

Medium Deep Neutral Warm 330 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed neutral-warm
Tarte

51S Deep Sand · Amazonian Clay Full Coverage Foundation SPF 15

Likely close Swatch reads cooler · listed warm
Hynt Beauty

Rich Chestnut · Encore Pressed Powder Foundation

Likely close Swatch reads about the same · listed neutral
Benefit Cosmetics

Shade 8 Tan Warm · Hello Happy Flawless Brightening Foundation SPF 15

Likely close Swatch reads about the same · listed warm

Closest shade in the other 58 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Natural Finish Foundation

N85 (lighter)
N90 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.